Stacy Blackman’s Weekly Roundup of B-School Intelligence
New ranking names top international school for US MBA students — HEC Paris has been voted the top business school outside the United States for the teaching of marketing by over 19,000 business school students in the latest survey by The Princeton Review. The school was one of only two non-US schools to feature in the complete ranking, which also covered subjects such as general and global management, finance and accounting, and operations.
Consumers value messages focusing on time, not money — New research from the Stanford Graduate School of Business shows that ads focusing on “experiencing” products rather than possessing them generates a more positive response with people. “Because a person’s experience with a product tends to foster feelings of personal connection with it, referring to time typically leads to more favorable attitudes””and to more purchases,” says researcher Jennifer Aaker, the General Atlantic Professor of Marketing at Stanford GSB.
Yale seminar to focus on business scope in India — Yale School of Management will organize a seminar on Friday April 3 on emerging business opportunities in India during the current economic crisis. The seminar will focus on the impact of the global financial crisis on the Indian economy and discuss the opportunities and challenges faced by foreign investors in India.
Exploring the messaging strategy of terrorists –At a recent Kellogg School of Management conference on political economy, associate professor Sandeep Baliga explored the issue of what message terrorists are trying to send, and how national leaders should respond. Baliga, who uses game theory to predict the outcomes of terrorist aggression, presented his research on decoding terror. He says a key component of terrorist strategy is to deliver a message to an audience other than the target to draw attention and support.
Owen graduate school program moves to alternating Saturday format — To accommodate the intense work schedules of rising executives, the Vanderbilt Owen Graduate School of Management is transitioning its Executive MBA program to an alternating Saturday-only format. Owen decided to make the change after listening to the concerns of current and prospective Executive MBA students who wanted to earn a graduate degree without disrupting their job responsibilities.
UT MBA students learn real-life lessons about investing — The Austin American-Statesmen has a profile on MBA candidates running the MBA Investment Fund at the McCombs School of Business. These students learn real-life lessons about investing while managing millions of dollars in three separate funds consisting of money from 60 investors for an entire fiscal year, from March through the end of February.
Entrepreneurship to the rescue? — Stefan Stern’s recent Financial Times editorial remarks on the special report on entrepreneurship in The Economist and questions how comfortable business leaders are these days with the idea of encouraging, much less investing in, new ventures at a time like this.
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