UC Berkeley’s Haas School of Business recently announced the addition of new fall courses designed to teach forward-thinking management skills while providing hands-on learning to apply them. Students in the full-time MBA program have four new elective options covering sustainability, fixed income, brand management and social media marketing.
Brand Manger Bootcamp offers hands-on immersion aimed at entry-level through senior brand managers. Instructor Bill Pearce brings real-world experience from his career as chief marketing officer for Taco Bell and Del Monte Foods, which he left in August, as well as marketing positions at Proctor & Gamble.
Driving Sustainability Through Business aims to give students the skills to make sustainability part of their career in any position or role—whether it’s part of their official job description or not. The course will be taught by Executive-in-Residence Tony Kingsbury of Dow Chemical, who leads the Sustainable Products and Solutions Program and is an expert on sustainability.
Fixed Income is tailored for finance students and taught by Randy Wedding, senior managing director of fixed income in the UC Regents Office of the Treasurer. It will cover the basics of security types, debt markets, and the mathematics of yield curves.
Social Media Marketing will delve into opportunities and challenges of social networks, social media platforms, and online advertising. Taught by Assistant Professor Zsolt Katona, the class features a computer simulation that lets student teams see what it’s like to run an actual marketing department and formulate and implement its social media strategy.
Click on the link above for additional information on new course offerings available to EMBA and part-time MBA students. For more news related to the Haas School of Business, including MBA application essay tips, follow the link to our section on UC Berkeley Haas Advice.