The London Business School is a close-knit program with an international focus, set in one of the most exciting centers of culture in Europe. Among one of the top ranked programs in the world, LBS is equally valued by US and international recruiters. LBS is an excellent choice for MBA hopefuls who have international experience or would like to develop a career without borders.
When approaching this streamlined set of questions, you will want to make sure you are also presenting your well-rounded self, with focus on career, extracurriculars and personal attributes. Make sure you formulate a clear game plan for this set of essays so you can utilize the limited space effectively.
What will your future look like after completing your MBA? (500 words)
The first two questions for the LBS application focus on your career goals. Though the questions are separated into two, your overall narrative thread should flow organically from your past experiences to your MBA decision and into your future career goals.
To make this essay more than a recitation of your resume, think about explaining the rationale for your decisions throughout the essay. Why did you choose your first job, and what was the impetus behind subsequent career choices? At this point, why are you choosing LBS? While your future career goals are the subject of the next question in this set, you will want to discuss why you have made the choice to pursue an MBA at this time, and why you want to attend LBS.
There should be a clear link between your immediate post-MBA goals and where you plan to be in five years and longer term. You have set the stage with your career story thus far and now you need to explain what your LBS education will launch you towards in the future.
Many applicants aren’t exactly sure what they will do in the long-term or even five years into the future. Certainly the future is not entirely in your control, but this essay is a great opportunity to think about what you really want from your career. Self-awareness about your strengths and interests will help you refine what you want. To take your research deeper it may be incredibly helpful to talk to colleagues and alumni who have MBAs in your field to see what your career path options are. Make sure that your career goals are both realistic and aspirational. An MBA will certainly open doors for you, and also may define a specific career path. Make sure you are well-informed about what others have done before you.
What value will you add to London Business School? (300 words)
LBS would like to see that you have considered their program specifically and have an idea of how the program differs from other top schools. Of course you are applying to more than one program, but the answer to this question will show that you have considered your application to LBS and researched it extensively. As Oliver Ashby, head of MBA recruitment and admissions wrote in the LBS admissions blog: “One of the most common failings we see in applications is an inability to differentiate between top business schools.”
Thorough research will be crucial here, whether online or in person. Reaching out to the clubs and organizations you are most interested in may allow you to interact with a current student who can provide context for you. To be most effective in answering this question you will want to be specific and logical in your choices. What activities make the most sense in the context of your career and industry interests? What about your hobbies? Any community involvement you are currently pursuing and plan to continue will be especially credible here.
What is the School’s responsibility to you and what is your responsibility to the School? (400 words)
The answer to this question, as in the previous essay, should focus on your fit with LBS. The relationship you have with your MBA program is a two way street and LBS wants to know that your expectations of the support you will receive from the program are realistic. At the same time, LBS wants you to realize that you are not just taking education and career progress from the program, you are also contributing to the school both while on campus and afterwards. Values for LBS include taking your studies seriously and being part of the fun, vibrant community and your answer should contain elements from both aspects of the MBA program.