Northwestern University’s Kellogg School of Management is a close-knit community that values a diverse community and philanthropy. At the same time, diversity in experience, background and thought is important to the Kellogg admissions committee.
Do your research on the programs, activities, clubs, classes and professors at Kellogg as you approach your essays. While you are reading and conversing with students and alumni, envision how you will contribute to the community.
Kellogg has two mandatory video essays as part of the application process. After you submit your essays you will receive the questions, one of which will focus on Why Kellogg and another will be a general “getting to know you” question. The video essay is an opportunity for the admissions committee to see the person behind the accomplishments you will describe.
Prepare as if you would for an interview, drafting the topics you want to cover and practicing your presentation. The video should accurately portray your personality and demeanor, and extensive preparation will help you be comfortable and be yourself.
Video essays can be daunting, and Stacy Blackman Consulting has developed customized preparation to help you practice for this important component of the application and provide our expert feedback. Contact us to learn more about how we can prepare you for the entire Kellogg application.
Essay 1: Leadership and teamwork are integral parts of the Kellogg experience. Describe a recent and meaningful time you were a leader. What challenges did you face, and what did you learn? (450 words)
This essay focuses on leadership and teamwork using a behavioral essay framework. By seeing the details about exactly what you did and said in your leadership story, Kellogg admissions will understand how you are likely to perform in the future.
When approaching this essay spend some time on set up to explain the background, and then use the majority of the space describing specifically what you did, thought, felt and how you behaved.
As the question specifically asks about challenges, it will be useful to show how you have overcome difficulty as a leader or learned from a tough situation. Don’t be nervous about showing weakness here. Every leader has to learn and develop, and willingness to be open to feedback and improve will be an asset to your profile.
Do not neglect mentioning teamwork, which is a core value of Kellogg’s culture. Your leadership experience is likely part of a team at work or in an extracurricular activity, and sensitivity to teamwork and collaboration in any leadership story demonstrates maturity and people skills.
Essay 2: Pursuing an MBA is a catalyst for personal and professional growth. How have you grown in the past? How do you intend to grow at Kellogg? (450 words)
This essay question is a hybrid of a classic career goals essay and a personal essay. Kellogg is interested in candidates who are able to integrate their personal and professional goals and show how a Kellogg MBA will serve both sides of life.
When you describe professional and personal growth in the past, make sure it is relevant to your plans to pursue an MBA at Kellogg. The story you tell in this essay should provide insight into your decision to pursue an MBA and allude to your future goals. Because this isn’t a question about your entire career thus far you can choose just one or two main experiences to share.
The topic of this essay should also be an experience that did show growth over time. Something like starting in an entry level position at work and progressing into a management role comes to mind easily, but also consider something like developing leadership skills over time and personal investment in your career.
You could also focus on a passion outside of work that has developed over time and led to personal growth.
Dual-degree applicants: For applicants to the MMM or JD-MBA dual degree programs, please explain why that program is right for you. (250 words)
Doing your research on Kellogg MBA’s academics and resources will help you answer the question about why you need a dual degree to achieve your goals. If you are applying to the MMM program, you’ll have to show how the degree will prepare you more effectively for your career goals than the MBA alone.
Be able to articulate what is different about the Kellogg MMM program as compared to the MBA and other joint degrees. Know the classes you want to take, the professors you hope to work for, and how the MMM experience will be an asset in your future career.
Similarly, the JD-MBA at Kellogg is a highly competitive admissions process and will require a very clear explanation of what you will do with both degrees after school. Consider the unique attributes of the Kellogg JD-MBA program as compared to others, and also why you specifically need both a JD and an MBA to achieve your career goals.
Re-Applicants Only: Since your previous application, what steps have you taken to strengthen your candidacy? (250 word limit)
In answering this question make sure you provide tangible evidence that you have improved the overall package you are submitting this year. Some of the most tangible improvements are a stronger GMAT score or grades from new quantitative classes you attended since the last time you applied.
Other steps that you can describe include a promotion at work, new volunteer activities, or increased responsibility at work or in your activities. If you don’t have something tangible and external to report, it’s reasonable to discuss how your career goals have changed or your personal aspirations have been refined as you revamped your applications.
Additional Information (Optional)
If needed, use this section to briefly describe any extenuating circumstances (e.g. unexplained gaps in work experience, choice of recommenders, inconsistent or questionable academic performance, etc.) (no word count)
If there are any areas of concern, this is the correct place to address them. Strike an upbeat tone here and avoid excuses. Explain your issue clearly and focus most of the essay on the correction for the issue. For example, if you had a disciplinary issue in college, spend most of the essay demonstrating that you learned from the experience and have been an ideal citizen ever since.
Low GPA issues should be explained here, and if there is a grade of C or below on your transcript the admissions committee will want to know why and feel comfortable it is an outlier in your overall academic record. For academic questions make sure you emphasize your improved performance either later in your college career or in subsequent work or classes since college.
Image credit: Mike Willis (CC BY-ND 2.0)