Tuesday Tips: Cornell Johnson Fall 2017 MBA Essay Tips

Cornell Johnson MBA essay tipsCornell University’s Johnson School of Management is a flexible MBA program housed within an Ivy League campus. Cornell Johnson offers multiple full-time options, including a one-year MBA, executive programs and a tech focused program.

Cornell Johnson has multiple joint degree programs as well from a JD-MBA to MBA-MD. Whatever your goals and background Cornell has a program that can help you achieve your goals.

When approaching this set of Cornell essays it will be useful to set an application strategy. Identify the program you are most interested in and do substantial school research. Then examine your background and goals to see what is most important to explain as part of your story.

Next, add the layer of personal background and experiences – consider what makes you truly unique. Finally, make sure you have solid academics, work experience and extracurriculars. If you identify any holes in your profile or story, take the time to fill them prior to starting your application.

CREATING IMPACT
At Cornell, we value students who create impact. Please indicate the opportunities for impact that you have identified through engagement with our community and describe how these interactions have influenced your decision to apply to Johnson. (500 words or fewer)

This year Cornell has replaced a standard careers goals question with a question about your fit with Johnson. The framing of the question brings in a core value of the program, creating impact, and asks you to imagine how you might create impact at Johnson based on your research into the program.

The first step in answering this question is to do your research. Ideally you will have an opportunity to either visit Johnson or to attend an admissions event in your city. If neither option is available to you, reach out to your network to see if you can meet current students or alumni of the program.

When you meet members of the Johnson community, make sure you ask about the unique opportunities on campus to contribute, whether through social clubs, volunteering, professional clubs or academics. Johnson offers groups for interests ranging from cooking to ice hockey, and has professional clubs for every possible career path.

Once you have identified opportunities for you to contribute to campus life at Johnson, ideally you can support your story with evidence from your past experiences.

For example, if you want to bring new speakers to the Johnson Marketing Association because you have contributed to your young professionals group at work, explain that you have successfully organized events featuring major speakers for a large group of people and can bring that skill to create impact for your peers at Johnson.

TABLE OF CONTENTS
You are the author of your Life Story. Please create the Table of Contents for the book in the space provided or upload it as an attachment. We value creativity and authenticity and encourage you to approach this essay with your unique style. Alternative submission formats may include a slide presentation, links to pre-existing media (personal website, digital portfolio, YouTube etc.), as well as visually enhanced written submissions.

Maximum file size is 5 MB. If you choose to submit a written Table of Contents, please limit your submission to 500 words or fewer. Please limit multimedia submissions to under 5 minutes

This essay is an opportunity to show the admissions committee who you are on a personal level. Think about highlighting areas you may not have been able to touch in the previous career focused essays, and demonstrate your unique personal attributes or community involvement.

If you have a consistent theme of involvement in a charity or activity this is the perfect opportunity to demonstrate why you became involved and what you have done over the years.

When structuring the story, think of this essay as a way to communicate a narrative theme of your life to the admissions committee. What are the key moments that are meaningful to you? Were there pivotal experiences with your friends, family, hobbies or interests that led you to become the person you are today?

This essay can be delivered in any of the media specified above (video, slide presentation, website) and you should tailor the format you use to the message you want to send. Though a creative format can impress the admissions committee, substance is always the most important part of the essay. Make sure you are highlighting unique, individual qualities that will make the case for admission to Cornell.

OPTIONAL ESSAY
Complete this essay if you would like to add additional details regarding your candidacy. For instance, if you believe one or more aspects of your application (e.g., undergraduate record or test scores) do not accurately reflect your potential for success at Johnson.

If you are reapplying for admission, please use this essay to indicate how you have strengthened your application since the last time you applied.

This optional essay allows for either an explanation of any weaknesses in your application or additional information that may bolster your application. If you have a poor GPA or GMAT, concerns with your undergraduate record, or were unable to provide a recommendation from a current supervisor, this is the place to offer explanations, not excuses.

Quickly describe the situation and what may have contributed to the issue (illness, family difficulties, etc.) without editorializing. Focus the balance of your essay on looking forward: what have you done in the recent past to demonstrate your skills and intelligence?

If you are a reapplicant this is the ideal place to explain what you have done since your last application to strengthen your case for admission. If you have a new GMAT score or took classes in calculus or statistics you have a solid case for improved academics. A promotion could signal career development and leadership.

Even if you don’t have a clear cut development to describe you can use this space to explain how you have improved your thinking, career goals, or fit with Cornell.

Stuck on the Johnson Cornell essay questions? Contact Stacy Blackman Consulting to learn how we can help.

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