Category Archives: Columbia Advice

Tuesday Tips: Columbia Business School Fall 2017 MBA Application Essay Tips

Columbia Business School is highly concerned about fit and your knowledge of the program. New York City is another aspect of the school that pervades its culture and defines some of the unique opportunities of …

columbia business school MBA essay tips

Columbia Business School is highly concerned about fit and your knowledge of the program. New York City is another aspect of the school that pervades its culture and defines some of the unique opportunities of the program.

Thorough school research is crucial to your preparation for this application. Before you get started with this set of essays it will be helpful to brainstorm your career objectives, strengths and weaknesses, and to review the personal elements you will want to discuss.

Columbia offers several flexible options for admission, from full time MBA programs starting in the Fall, to a January entry session and an excellent executive MBA program. Columbia also offers an early decision option for candidates that are committed to attend the school.

Stumped by the Columbia essays? Contact Stacy Blackman Consulting to learn how we can help.

Goal: What is your immediate post-MBA professional goal? (50 characters)

This is a simple question, but may require you to condense your career goals into one clear career vision statement. Columbia presents several examples on their website, all of which have some unique aspect.

Rather than a generic statement like: “Work in finance” the goal is to infuse some specificity. Something like: “Work in real estate finance within a private equity firm” tells the admissions committee far more about your interests and goals.

Note that the limited character count is intended to get you to the point quickly and that all of the examples Columbia has provided are concise and lack any elaboration.

Essay #1: Through your resume and recommendations, we have a clear sense of your professional path to date. What are your career goals going forward, and how will the Columbia MBA help you achieve them? (100-750 words)

Remember that this essay has two purposes: demonstrate that you know why you are interested in Columbia, and showcase why you are an excellent fit for the program. Both goals should be kept in mind as you answer the question.

This question is entirely future focused and specifically asks you to get away from a recitation of your resume. Spend the majority of the space describing your career goals and what you envision you will learn and experience at Columbia to help you achieve your goals.

As you talk about your future you may need to refer to your past career and personal experiences. As you consider what to say make sure you are citing only relevant examples from your career. Think about the experiences you can describe that were truly pivotal and can support your future goals.

For example, perhaps you want to be a general manager of a company or division, and right now you have been working primarily in marketing. You might spend your time at Columbia learning about finance and strategy, being part of consulting projects and interning at a start up to round out your experience and start on your general management path.

Make sure your goals are both achievable and aspirational and that you have specifics about Columbia to support your assertion that it is the right place for you.

Essay #2: Columbia Business School’s students participate in industry focused New York immersion seminars; in project based Master Classes; and in school year internships. Most importantly, they are taught by a combination of distinguished research faculty and accomplished practitioners. How will you take advantage of being “at the very center of business”? (100-500 Words)

Columbia is a school that prides itself in the unique opportunities available in New York City (“the very center of business”) As you address this question make sure your answer is tailored to your individual goals for learning and career.

You should consider the industry you plan to enter, and either the important adjunct professors from that industry at Columbia or the access to major companies from that industry in New York City.

Consider your personal interests and how you might pursue them in the diversity of such an international city, and also the ways that Columbia’s alumni network can provide opportunities within the metropolitan area.

A mix of personal and professional interests may be covered in this topic, and you may want to emphasize either one of those angles depending on the answers you present to the other core questions.

Essay #3: CBS Matters, a key element of the School’s culture, allows the people in your Cluster to learn more about you on a personal level. What will your Clustermates be pleasantly surprised to learn about you? (100-250 Words)

If you watch the linked video, you’ll see that CBS Matters is a part of the Columbia cluster experience that centers around a personal presentation. This essay is entirely about your life story and how you will be perceived by your peers at Columbia.

If you did not cover anything personal in the prior two essays this is your opportunity to stand out from the pack of other applicants.

This essay is somewhat about what matters most to you, and what you would share if asked who you really are. Dig deep into your passions and background and find the aspects that resonate emotionally with you and seem to convey a truth about who you really are.

If you are stumped by this essay prompt you may want to ask friends, family members or colleagues what they view as interesting and unique about you.

Once you have ideas about how to approach this question make sure that you are describing something about yourself that will be interesting both to your peers and to the admissions committee.

Something that is a passion point for you and that demonstrates a bit more about your background and motivations will likely be interesting both your clustermates and the admissions committee.

Image credit: Columbia Business School

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What Does Columbia Business School Look for in Applicants?

Just like people, each MBA program has its own unique personality — and each has its own idea of a perfect match. Knowing what a business school is looking for in potential students can help …

applying to columbia business school

Just like people, each MBA program has its own unique personality — and each has its own idea of a perfect match. Knowing what a business school is looking for in potential students can help you frame your skills, experience, and personality around the qualities they most value.

I recently shared my insights with Business Insider on the six characteristics that Columbia Business School looks for in its MBA applicants. CBS is known for its intellectually driven students who come from a wide array of educational, economic, social, cultural, and geographic backgrounds.

While the student body is certainly diverse, students do have a number of qualities in common, including strong leadership skills, a record of achievement, and the ability to work in teams.

Follow the link above and you’ll find out exactly what are the qualities Columbia admissions committee members seek out in potential students to ensure they’re cultivating the learning community that’s unique to their top-rated MBA program.

Image credit: Columbia Business School

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Tuesday Tips: Columbia Business School Fall 2016 MBA Application Essay Tips

Columbia Business School is highly concerned about fit and your knowledge of the program. New York City is another aspect of the school that pervades its culture and defines some of the unique opportunities of …

Columbia Essay TipsColumbia Business School is highly concerned about fit and your knowledge of the program. New York City is another aspect of the school that pervades its culture and defines some of the unique opportunities of the program. Thorough school research is crucial to your preparation for this application. Before you get started with this set of essays it will be helpful to brainstorm your career objectives, strengths and weaknesses, and to review the personal elements you will want to discuss.

Stumped by the Columbia essays? Contact Stacy Blackman Consulting to learn how we can help.

Short Answer Question:
What is your immediate post-MBA professional goal? (50 characters maximum)

This is a simple question, but may require you to condense your career goals into one clear career vision statement. Columbia presents several examples on their website, all of which have some unique aspect. Rather than a generic statement like: “Work in finance” the goal is to infuse some specificity. Something like: “Work in real estate finance within a private equity firm” tells the admissions committee far more about your interests and goals. Note that the limited character count is intended to get you to the point quickly and that all of the examples Columbia has provided are concise and lack any elaboration.

Essay 1:
Through your resume and recommendations, we have a clear sense of your professional path to date. What are your career goals going forward, and how will the Columbia MBA help you achieve them? (Maximum 500 words)

Remember that this essay has two purposes: demonstrate that you know why you are interested in Columbia, and showcase why you are an excellent fit for the program. Both goals should be kept in mind as you answer the question.

This question is entirely future focused and specifically asks you to get away from a recitation of your resume. Spend the majority of the space describing your career goals and what you envision you will learn and experience at Columbia to help you achieve your goals. As you talk about your future you may need to refer to your past career and personal experiences. As you consider what to say make sure you are citing only relevant examples from your career. Think about the experiences you can describe that were truly pivotal and can support your future goals.

For example, perhaps you want to be a general manager of a company or division, and right now you have been working primarily in marketing. You might spend your time at Columbia learning about finance and strategy, being part of consulting projects and interning at a start up to round out your experience and start on your general management path. Make sure your goals are both achievable and aspirational and that you have specifics about Columbia to support your assertion that it is the right place for you.

Essay 2:
Columbia Business School’s location enables us to bridge theory and practice in multiple ways: through Master Classes, internships, the New York Immersion Seminars, and, most importantly, through a combination of distinguished research faculty and accomplished practitioners. How will you take advantage of being “at the very center of business”? (Maximum 250 words)

As you decide how to approach this question make sure that your individual goals for learning and career are impacting how you answer. You should consider the industry you plan to enter, and either the key adjunct professors from that industry at Columbia or the access to major companies from that industry in New York City. Consider your personal interests and how you might pursue them in the diversity of such an international city, and also the ways that Columbia’s alumni network can provide opportunities within the metropolitan area.

A mix of personal and professional interests may be covered in this topic, and you may want to emphasize either one of those angles depending on the answers you present to the other core questions.

Essay 3:
CBS Matters, a key element of the School’s culture, allows the people in your Cluster to learn more about you on a personal level. What will your Clustermates be pleasantly surprised to learn about you? (Maximum 250 words)

If you watch the linked video, you’ll see that CBS Matters is a part of the Columbia cluster experience that centers around a personal presentation. This essay is entirely about your life story and how you will be perceived by your peers at Columbia. If you did not cover anything personal in the prior two essays this is your opportunity to stand out from the pack of other applicants.

This essay is somewhat about what matters most to you, and what you would share if asked who you really are. Dig deep into your passions and background and find the aspects that resonate emotionally with you and seem to convey a truth about who you really are. If you are stumped by this essay prompt you may want to ask friends, family members or colleagues what they view as interesting and unique about you.

Once you have ideas about how to approach this question make sure that you are describing something about yourself that will be interesting both to your peers and to the admissions committee. Something that is a passion point for you and that demonstrates a bit more about your background and motivations will likely be interesting both your clustermates and the admissions committee.

Optional Essay:
An optional fourth essay will allow you to discuss any issues that do not fall within the purview of the required essays.

If there are any areas of concern, this is the correct place to address them. Strike an upbeat tone here and avoid excuses. Explain your issue clearly and focus most of the essay on the correction for the issue. For example, if you had a disciplinary issue in college, spend most of the essay demonstrating that you learned from the experience and have been an ideal citizen ever since.

If you do not have a weakness to address here, it’s an ideal opportunity to provide any information that you were unable to work into the other three essays. If you have an unusual background, hobby or extracurricular experience, this may be an opportunity to showcase your unique profile.

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Columbia Business School MBA Application Essay Tips 2013

Columbia Business School has posted the essay questions for this fall’s application. Columbia has updated several questions with an increased focus on New York City as a defining feature. As usual, Columbia is highly concerned …

Columbia Business School has posted the essay questions for this fall’s application. Columbia has updated several questions with an increased focus on New York City as a defining feature. As usual, Columbia is highly concerned about fit and your knowledge of the program. Before you get started with this set of essays it will be helpful to brainstorm your career objectives, strengths and weaknesses, and to make sure you have done as much school research as possible.

Short Answer Question: What is your immediate post-MBA professional goal? (100 characters maximum)

This is a simple question, but may require you to condense your career goals into one clear career vision statement. Columbia presents several examples on their website, all of which have some unique aspect. Rather than a generic statement like: “I plan to work in finance after Columbia” the goal is to infuse some individuality. Something like: “After my MBA I plan to pursue a career in real estate finance within a private equity firm” tells the admissions committee far more about your interests and goals.

Essay 1: Given your individual background, why are you pursuing a Columbia MBA at this time? (Maximum 500 words)

Remember that this essay has two purposes: demonstrate that you know why you are interested in Columbia, and showcase why you are an excellent fit for the program. Both goals should be kept in mind as you answer the question.

Columbia has traditionally asked a similar question to determine why you are pursuing an MBA and why Columbia is the right program for you. It is likely that part of your answer to this question deals with your future career goals. When you think about your future plans it will add credibility to describe how you tend to approach goals in general. Are you determined despite obstacles? How have you demonstrated your persistence in your career thus far? This essay is not a recitation of your resume and should focus only on relevant examples from your career, but often the best indicator of future performance is the past, and therefore examples can support your position that your goals are achievable with a Columbia MBA.

The question is open ended enough to allow you to describe other details about your background. If you have a unique path to the MBA this is the place to describe it. If your cultural or family background is interesting and relevant to your application examples featuring details about your experiences could also be appropriate in response to this question.

Essay 2: Columbia Business School is located in the heart of the world’s business capital – Manhattan. How do you anticipate that New York City will impact your experience at Columbia? (Maximum 250 words)

The two videos Columbia asks applicants to watch can give you a few clues about the selling points that Columbia Business School sees in their New York City location. Everything from galleries and food to access to professionals in finance is referenced and could be included in your personalized response to this question.

As you decide how to approach this question make sure that your individual goals for learning and career are impacting how you answer. You should consider the industry you plan to enter, and either the key adjunct professors from that industry at Columbia or the access to major companies from that industry in New York City. Consider your personal interests and how you might pursue them in the diversity of such an international city, and also the ways that Columbia’s alumni network can provide opportunities within the metropolitan area.

A mix of personal and professional interests may be covered in this topic, and you may want to emphasize either one of those angles depending on the answers you present to the other core questions.

Essay 3: What will the people in your Cluster be pleasantly surprised to learn about you? (Maximum 250 words)

If you did not cover anything personal in the prior two essays this is your opportunity to stand out from the pack of other applicants. If you are stumped by this essay prompt you may want to ask friends, family members or colleagues what they view as an interesting and unique fact about you.

Once you have ideas about how to approach this question make sure that you are describing something about yourself that will be interesting both to your peers and to the admissions committee. Facts about your prior work experience, any international experiences or travel, or extracurriculars that are a strong passion for you are all both potentially interesting to the people in your Cluster and the Columbia Business School admissions committee.

Optional Essay: An optional fourth essay will allow you to discuss any issues that do not fall within the purview of the required essays.

If there are any areas of concern, this is the correct place to address them. Strike an upbeat tone here and avoid excuses. Explain your issue clearly and focus most of the essay on the correction for the issue. For example, if you had a disciplinary issue in college, spend most of the essay demonstrating that you learned from the experience and have been an ideal citizen ever since.

If you do not have a weakness to address here, it’s an ideal opportunity to provide any information that you were unable to work into the other three essays. If you have an unusual background, hobby or extracurricular experience, this may be an opportunity to showcase your unique profile.

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Tuesday Tips: Columbia Business School Essay Tips

Columbia Business School has posted the essay questions for the class of 2015 application. Columbia has significantly reduced the number of questions asked this year, but continues to seek customized information on your interest in …

Columbia Business School has posted the essay questions for the class of 2015 application. Columbia has significantly reduced the number of questions asked this year, but continues to seek customized information on your interest in the school. Before you get started with this set of essays it will be helpful to brainstorm your career objectives, strengths and weaknesses, and to make sure you have done as much school research as possible.

Short Answer Question
What is your immediate post-MBA professional goal? (200 characters maximum)

This question simply asks what your immediate post-MBA goal is. You should state your short-term goal briefly in this question and explain your longer term career goals in the next section.

Essay 1:
A. Why are you pursuing an MBA at this point in your career, and how do you plan to achieve your immediate and long term post-MBA professional goals? (Maximum 500 words)
B. Please view this video, entitled Community at Columbia. Diverse, tight-knit clusters and carefully selected learning teams are defining features of the first year at Columbia Business School.
Along with more than 100 student organizations and countless events each semester, the cluster system helps to create a supportive and devoted lifelong community. Describe why you are interested in becoming a part of the Columbia community. (Maximum 250 words)

Remember that this essay has two purposes: demonstrate that you know why you are interested in Columbia, and showcase why you are an excellent fit for the program. Both goals should be kept in mind as you answer the question.

Columbia has traditionally asked a similar question to determine why you are pursuing an MBA and why Columbia is the right program for you. This year the question asks how you plan to achieve your goals as well as what you want to achieve and why MBA. When you think about your future plans it will add credibility to describe how you tend to approach goals in general. Are you determined despite obstacles? How have you demonstrated your persistence in your career thus far? This essay is not a recitation of your resume and should focus only on relevant examples from your career, but often the best indicator of future performance is the past, and therefore examples can support your position that your goals are achievable with a Columbia MBA.

The second part of this question specifically focuses on culture at Columbia. While many applicants cite the location in NYC as a key attraction to the school, Columbia would like to know what you are seeking on campus that is the right fit for you. Along with viewing the video, conducting personal research by networking with co-workers, friends and family who may know someone at Columbia is a great way to experience the culture first hand. As you comment upon the aspects of Columbia’s culture that most interest you, make sure you provide examples from your own life to support that interest. For example, if you were highly involved in student government in your undergrad program perhaps you can cite a similar opportunity at Columbia you will pursue.

Essay 2:
Describe a personal experience and how it has influenced who you are today. This essay should have a personal rather than a professional focus. (Maximum 500 words)

While the first essay focuses on your professional path and why you want an MBA from Columbia, this essay is specifically seeking more insight into who you are outside of your professional focus.

If you are having trouble brainstorming a formative experience, think about what you have spent time on outside of work. Do you focus on volunteering? Family or friends? Work backwards from what is most important to you outside of your career and evaluate what experience led you to spend your time in this way.

Ideally this topic gets at your core values and what motivates you in your personal and professional life. While this absolutely should be a personal reflection, consider experiences that may be most relevant to an MBA program. For example, you may have spent time caring for a sick family member, which is clearly a personal experience, yet it taught you how to advocate for someone else’s needs and prioritize your time between your responsibilities and the needs of others. Ideally you are able to communicate what you value through this question and also how you approach learning from experience.

Optional Essay
An optional fourth essay will allow you to discuss any issues that do not fall within the purview of the required essays.

If there are any areas of concern, this is the correct place to address them. Strike an upbeat tone here and avoid excuses. Explain your issue clearly and focus most of the essay on the correction for the issue. For example, if you had a disciplinary issue in college, spend most of the essay demonstrating that you learned from the experience and have been an ideal citizen ever since.
If you do not have a weakness to address here, it’s an ideal opportunity to provide any information that you were unable to work into the other three essays. If you have an unusual background, hobby or extracurricular experience, this may be an opportunity to showcase your unique profile.

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Tuesday Tips – Columbia Business School Essay Tips

Columbia Business School has posted the essay questions for the class of 2014. These questions focus on your career goals, demonstrating your knowledge of Columbia, and your personal attributes. Before you get started with this …

Columbia Business School has posted the essay questions for the class of 2014. These questions focus on your career goals, demonstrating your knowledge of Columbia, and your personal attributes. Before you get started with this set of essays it will be helpful to brainstorm your career objectives, strengths and weaknesses, and other key aspects of your application strategy.

Columbia Business School Essay 1
Short Answer
What is your post-MBA professional goal? (Maximum of 200 characters.)

This question simply asks what your immediate post-MBA goal is. You should state your short-term goal briefly in this question and explain your longer term career goals in the next section.

Considering your post-MBA and long term professional goals, why you are pursuing an MBA at this point in your career? Additionally, why is Columbia Business School a good fit for you? (Maximum 750 words)
This question is fairly straightforward and consistent with other typical goals essays. The wrinkle to this essay is that it focuses on your goals, rather than your background or career experience, and that you will want to demonstrate that Columbia Business School is the best school for you.
As you describe your short and long-term goals, make sure there is a clear trajectory from what you plan to do immediately after graduation (short-term) to where you want to ultimately take your career (long-term). Columbia Business School should be the natural link between your current situation and the goals you have for your career.
While you want to concentrate primarily on your future plans, you may need to set up your goals with some context from your current career. You are free to choose the most relevant experience from your background for this essay, so make sure you set the stage effectively for your future goals with your past experiences.

Columbia Business School Essay 2
Describe a life experience that has shaped you. The goal of this essay is to get a sense of who you are, rather than what you have achieved professionally. (Maximum 500 words)
While the first essay focuses on your professional accomplishments, this essay allows you to present your personality and interests to the adcomm. This is also the perfect place to focus on why you would be an excellent classmate and member of the Columbia Business School community. While it is expressly not about professional accomplishments, your personal interests ideally align with your professional goals and the entire set of essays tells a cohesive story about you.
This essay may be best utilized in a similar way as the Stanford MBA “what matters most” essay. Rather than focusing on superficial activities or hobbies, make sure your topic gets at your core values and what motivates you in your personal and professional life.

Columbia Business School Essay 3
(Select and answer one of the below questions)
All three of your options for Columbia’s Essay 3 require you to do your homework on Columbia. This is your opportunity to sell your knowledge of the school while revealing a new aspect of yourself. It will be helpful to approach this topic choice after drafting the previous essay questions and understanding what aspects of your application strategy will have been discussed in either your career goals or personal story essays. Option A is the perfect question for a future entrepreneur or someone with an innovative streak. Option B could highlight your interpersonal and leadership abilities. Option C is a great for career changers to show how you will approach your investigation of the future career. All three essays will require you to provide both substance and style. Each essay is short in length, heavy in content, and has an element of creativity.

Option A:
The annual A. Lorne Weil Outrageous Business Plan Competition [http://www4.gsb.columbia.edu/entrepreneurship/initiatives/outrageous] is a student initiative managed and run by the Columbia Entrepreneurs Organization (CEO). The competition encourages Columbia MBA students to explore creative entrepreneurial ideas that are sufficiently ambitious in scope and scale to be considered “outrageous.” Students explore these ideas while learning firsthand what goes into the development and presentation of a solid business proposal.
Develop your own “outrageous” business idea. In essay form, compose your “elevator pitch.” (Maximum 250 words)

In a very brief essay you need to demonstrate your knowledge of the Columbia business plan competition, describe your entrepreneurial idea, and sell it. This essay will require multiple drafts and some homework to come up with the perfect pitch. The first time you write down your idea you should avoid censoring yourself. Don’t think about grammar or structure – just write down your thoughts. Once you have explained your idea in writing, read over your draft and consider if you have addressed important aspects of the pitch. Do you have a clear product? Have you composed a feasible revenue model? What customer segment will you serve? Once you have fleshed out your idea and convinced yourself you have a viable “outrageous” idea you can polish future drafts to be compelling and creative.

Option B:
Columbia deeply values its vibrant student community, the building of which begins at orientation when admitted students are assigned to clusters [http://www4.gsb.columbia.edu/mba/academics/clustersystem] of 65 to 70 fellow students who take most of the first-year core classes together. During the first weeks of school, each cluster selects a Cluster Chair. Further strengthening the student community are the nearly 100 active student organizations [http://www4.gsb.columbia.edu/cbs-directory/student-groups] at Columbia Business School, ranging from cultural to professional to community service-oriented. Leadership positions within the cluster and/or clubs offer hands-on management and networking opportunities for students as they interact with fellow students, administrators, faculty members, alumni, and practitioners.
You are running for either Cluster Chair or a club leadership position of your choosing. Compose your campaign speech. (Maximum 250 words)

This is an ideal essay to highlight your ability to motivate and lead others, and describe your past leadership experiences. As you think about this essay you should consider which clubs at Columbia are the most compelling to you, or if you would prefer to be a more general leader and run for Cluster Chair.

If you choose to run for a club leadership position you should thoroughly research the club and know what you would do differently or add to the group. For either position you will want to introduce yourself and your qualifications, which may include either professional or extracurricular team leadership experiences.

Option C:
Founded nearly three decades ago, the Executives in Residence Program [http://www4.gsb.columbia.edu/executives] at Columbia Business School integrates senior executives into the life of the School. Current executives in residence [http://www4.gsb.columbia.edu/executives/executives] include more than a dozen experts in areas ranging from media and investment banking to private equity and management. A hallmark of the program is one-on-one counseling sessions in which executives advise students about their prospective career choices.
Select one of the current executives in residence with whom you would like to meet during your time at Columbia. Explain your selection and tell us how you would best utilize your half hour one-on-one session. (Maximum 250 words)

The executive in residence program is an incredible opportunity to learn from the extensive experience of real world professionals. As you think about this essay you will want to peruse the list of current executives in residence and examine their bios. With this background you’ll have an idea of what kind of expertise the executives have and what sort of advice you could obtain in your 30-minute session.

This question lends itself perfectly to those who are shifting or changing careers, as a real world sounding board is invaluable in your industry research. You’ll certainly want to focus on the industry you are interested in and think about the questions you would like to ask of a successful senior level manager in that industry.

Columbia Business School Optional Essay
Is there any further information that you wish to provide the Admissions Committee? Please use this space to provide an explanation of any areas of concern in your academic record or your personal history. (Maximum 500 words)
If there are any areas of concern, this is the correct place to address them. Strike an upbeat tone here and avoid excuses. Explain your issue clearly and focus most of the essay on the correction for the issue. For example, if you had a disciplinary issue in college, spend most of the issue demonstrating that you learned from the experience and have been an ideal citizen ever since.

If you do not have a weakness to address here, it’s an ideal opportunity to provide any information that you were unable to work into the other three essays. If you have an unusual background, hobby or extracurricular experience, this may be an opportunity to provide that information to the adcomm.

Columbia Business School Reapplication Essay
How have you enhanced your candidacy since your previous application? Please detail your progress since you last applied, reiterate your post-MBA and long-term professional goals, and address why Columbia Business School is a good fit for you. (Maximum 750 words).
If you applied more than 12 months ago, you will need to compose all of the essays in the set. If you applied more recently to Columbia Business School you are able to only draft this reapplication essay. Either way, it’s important to make sure you have made significant strides since your last application. Keep in mind that the admissions committee will have access to your previous application. While refining your goals is progress and can enhance your application, make sure your story is consistent with your last application and that you have thoroughly explained any changes in your thinking since the last time you applied.

Soul searching and feedback from others likely set you on the path to improve one or more areas that may have been weak in your last application. This essay is your opportunity to outline your better GMAT score, classes you took, additional extracurriculars, or a significant increase in responsibility at work.

The third part of this essay is to demonstrate how you will contribute to Columbia Business School. If you are a reapplicant you have likely had the time to learn even more about the school since your last application, and your research will pay off in this essay. Be specific about your skills and how you will contribute, along with the aspects of Columbia Business School that will be of benefit to your goals.

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