Category Archives: School News

Cornell to Establish Integrated College of Business

Cornell University recently announced that it will establish an integrated College of Business that will cement the university’s position as a world-class center of teaching and research for business management and entrepreneurship. Upon launch, anticipated …

Cornell College of Business

Cornell University recently announced that it will establish an integrated College of Business that will cement the university’s position as a world-class center of teaching and research for business management and entrepreneurship.

Upon launch, anticipated during the 2016-17 academic year, the College of Business will comprise Cornell’s three accredited business programs: the School of Hotel Administration, the Charles H. Dyson School of Applied Economics and Management, and the Samuel Curtis Johnson Graduate School of Management.

By unifying all three accredited business schools, Cornell is creating a more comprehensive and collaborative business management program that will benefit students at all academic stages.

Students will have greater opportunity to learn across disciplines and collaborate with a broader network of faculty and fellow students at the undergraduate, graduate, and professional levels.

Every leading university must have a great business school to maximize its global impact. —Robert S. Harrison, Chairman of the Cornell University Board of Trustees

This new environment will create even more learning opportunities that have yielded popular, progressive programs, such as Cornell’s undergraduate Business minor and the new Johnson Cornell Tech MBA, and will enable students from any school to pursue a specialty focus in unique programs such as hospitality, real estate, or resource and developmental economics.

Each school will maintain its unique identity and mission, while their collective capabilities will be strengthened by bringing together faculty, curricular offerings, and programs within a cohesive College.

The Cornell College of Business will be one of the most comprehensive business schools in the nation with 145 research faculty and nearly 2,900 undergraduate, professional, and graduate students.

Each school will be presided over by a Dean of the School who will have responsibility for that school’s admissions and academic program. Each school’s faculty will maintain oversight over its academic program. Soumitra Dutta, the current Dean of Johnson, will become Dean of the College of Business.

Dutta called the integration of Cornell’s three accredited business schools a tremendous opportunity to create a unique offering to the world.

“This is a critical moment in the history of Cornell, and it is our responsibility to welcome it, embrace it, and develop it for the future,” he added. “As a whole, business can do more for the world, and we can be an important part of this.”

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Interview Tips from the Darden MBA Program

Is the University of Virginia’s Darden School of Business on your short list of dream MBA programs? Then be sure to check out this new video blog from the Darden admissions team, which shares solid …

Is the University of Virginia’s Darden School of Business on your short list of dream MBA programs? Then be sure to check out this new video blog from the Darden admissions team, which shares solid advice for those hoping to interview at this top-tier MBA program.

In it, Admissions Dean Sara Neher gives an overview of the Darden interview process and stresses the three things candidates should focus on for a successful interview experience, which we’ve summarized below.

Pay attention to first impressions: The interview actually begins before the interview, says Neher, so make sure your interactions with your interviewer—or the person setting up the interview beforehand— via email, by phone or in person, are positive and demonstrate your enthusiasm and positive attitude.

Answer questions in C.A.R. format: Applicants should expect to answer behavioral questions during their interview. The “Tell me about a time when…” question can cover many areas, and Neher suggests framing your answer using the CAR format, which she says she learned while working a Procter and Gamble.

The acronym stands for Context, Action, Result. As you answer the question, you’ll first summarize the situation, then tell the interviewer what you did, and finally discuss what happened afterward. Remember to include anything quantifiable—give them the numbers—whenever possible.

Ask a question at the end of the interview: Your interviewer can learn more about you from the kinds of questions you ask him or her, Neher says. So, think of something you’d like to know that you couldn’t find on the company or school website and that works for many kinds of interviewers, no matter their level.

If you can follow these three steps successfully, you’re sure to ace your Darden interview.

You may also be interested in:

UV Darden Tops Forbes List of Most Satisfied MBAs

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Who Scored Big in Kellogg’s Super Bowl Ad Review?

Half of U.S. homes with televisions tuned in for Super Bowl 50 on Sunday, so it’s no wonder advertisers willingly pay millions per minute to grab those viewers’ attention. Two marketing professors at Northwestern University’s …

kellogg school

Half of U.S. homes with televisions tuned in for Super Bowl 50 on Sunday, so it’s no wonder advertisers willingly pay millions per minute to grab those viewers’ attention.

Two marketing professors at Northwestern University’s Kellogg School of Management think businesses can learn a lot from which ads resonate with the audience, and for the past twelve years have been leading a panel of MBA students who grade the spots on their effectiveness in real time during the Kellogg School Super Bowl Advertising Review.

This Review uses a strategic academic framework known as ADPLAN to evaluate the effectiveness of Super Bowl spots in building the advertiser’s brand. The acronym instructs viewers to grade ads based on:

Attention: Does the ad engage the audience?

Distinction: Is the execution unique in delivery?

Positioning: Is the appropriate category represented and a strong benefit featured?

Linkage: Will the brand and benefit be remembered?

Amplification: Are viewers’ thoughts favorable?

Net equity: Is the ad consistent with the brand’s history and reputation?

“Toyota’s Prius was a clear winner in this year’s Super Bowl because it kept our attention, had strong linkage to the brand and showcased its benefits,” said Derek D. Rucker, Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing, of the spot with the four elusive bank robbers titled “The Longest Chase.”

Other brands that earned top marks include Budweiser, T-Mobile, Doritos, Audi and TurboTax.  Squarespace, LG and Acura received low grades for less effective ads.

“While many advertisers played it safe, our panel found most of the overall advertising worked well with strong branding and many companies communicated a clear point of difference,” said Tim Calkins, Clinical Professor of Marketing, who also leads the Review.

“On the other hand, Squarespace ranked at the bottom of our Ad Review for the second year in a row. This is not a surprise as our panel found it both confusing and lacking a clear point of difference,” he added.

Many advertisers included humor or upbeat themes, with only a few exceptions, including Colgate, SunTrust and Audi.

Courtney Firestone, one of the 69 Kellogg MBA students who participated in the Ad Review panel, said, “As a student, getting to participate in Kellogg’s Super Bowl Ad Review was a great experience to apply what we’ve learned in class.”

A full list of the rankings is available here.

Image credit: Kellogg School of Management

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$10M Gift Will Transform Wharton Leadership Program

The University of Pennsylvania’s  Wharton School has received a $10 million commitment from alumna Anne Welsh McNulty that will drive the global reach of the current Wharton Leadership Program and build on its 20-plus years …

The University of Pennsylvania’s  Wharton School has received a $10 million commitment from alumna Anne Welsh McNulty that will drive the global reach of the current Wharton Leadership Program and build on its 20-plus years of innovation and impact in leadership development.

Anne McNulty, image courtesy of The Wharton School

Anne McNulty, image courtesy of The Wharton School

In recognition of this transformative gift, the Wharton Leadership Program will be renamed the Anne and John McNulty Leadership Program at the Wharton School, memorializing John’s legacy of  impact and both John and Anne’s passion for preparing individuals to lead in their fields and communities.

The program will continue to provide a holistic approach to coursework, coaching, mentoring, and experiential learning for students of all ages. It will also provide them with the necessary tools to adapt their leadership styles through action, reflection, and experience, and to become global leaders of diverse workforces.

“I believe in the transformative power of developing each individual’s leadership capacity. Wharton’s Leadership Program is uniquely poised to make a real impact that will multiply from its students to businesses and communities and beyond,” says McNulty.

“Wharton was a turning point in our lives,” Anne says, reflecting on her and John’s experience at the school. “It challenged us to think differently and taught us to be more thoughtful and more ambitious. Our time at Wharton motivated us to be active leaders, not only in running businesses, but also in our communities. It is a pleasure for me to support future students so that they may have a similar experience, so that they may reach their potential, and so that they may change the world through the lessons they learn at Wharton.”

Learn more about John and Anne McNulty, and how this new investment will accelerate Wharton’s leadership development initiatives, here.

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UCLA Anderson Launches Entrepreneurship Accelerator

To meet the needs of an expanding entrepreneurial ecosystem on campus, the UCLA Anderson School of Management has announced the launch of the Anderson Venture Accelerator—a 10,000-square-foot incubator for nascent UCLA startups. The accelerator, launched …

Dean Olian

UCLA Anderson School of Management’s Dean Judy Olian

To meet the needs of an expanding entrepreneurial ecosystem on campus, the UCLA Anderson School of Management has announced the launch of the Anderson Venture Accelerator—a 10,000-square-foot incubator for nascent UCLA startups.

The accelerator, launched in association with the UCLA library, encourages multidisciplinary collaboration among aspiring Anderson MBA candidates, faculty researchers, undergraduates and graduate students from other schools on campus, and will include mentoring from alumni, experienced entrepreneurs, and the business community.

This technology-rich space is divided into training rooms, collaboration spaces, meeting rooms, and working lounge areas, all of which are conducive to developing the ideas and momentum needed to start businesses. The facility will also host guest speakers, topical seminars and “demo days” for resident companies.

The Anderson Venture Accelerator offers students and researchers an environment that triggers innovation and breakthrough ventures. —Dean Judy Olian

Elaine Hagan, executive director of the Price Center for Entrepreneurship and Innovation, explains that Anderson’s accelerator has slightly different goals than incubators at other universities.

“We’re taking students through the entrepreneurial experience so they can understand if it’s right for them,” she says. “We’re helping them decide what role they would like to fill or whether or not they like collaborating. There’s an opportunity to learn about themselves.”

The Anderson Venture Accelerator launch is sponsored by Cadillac, which is presenting three $10,000 Cadillac Dare Greatly Awards to each of three outstanding entrepreneurial ventures founded by members of the UCLA community:

  • Leo Petrossian (’14), Dan Hanchey (’13), Robert Hamilton (PhD. ’13 Biomedical Engineering), Neural Analytics
  • Rob Douk (GEMBA ‘16), Behavioral Healthworks, Inc.
  • Layne Haber and Mykolas Marcinkevicius (B.S. ’16), Arctica

“It is important to foster young minds to think differently, carve their own path and provide them the resources to move the world forward,” says Melody Lee, Cadillac director of brand strategy and planning. “Our partnership with the UCLA Anderson Venture Accelerator is a terrific way to recognize those who will change the world for future generations.”

image courtesy of UCLA Anderson School of Management

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PepsiCo Chairman, CEO Endows Deanship at Yale SOM

The Yale School of Management is on a hot streak of late: Dean Edward Snyder was named Dean of the Year by Poets and Quants and has been reappointed to a second term; full-time MBA …

The Yale School of Management is on a hot streak of late: Dean Edward Snyder was named Dean of the Year by Poets and Quants and has been reappointed to a second term; full-time MBA application volume is up; and post-graduation salaries rival peer schools such as University of Pennsylvania’s Wharton School.

The SOM has once again made news with the recent announcement that a donation from alumna Indra Nooyi, chairman and CEO of PepsiCo Inc, makes her the most generous alumni donor in the school’s history, and the first woman to endow a deanship at a top business school, the Indra Nooyi Deanship. The amount has not been disclosed.

Indra Nooyi Yale SOM“My gift to this wonderful institution pales in comparison with the gift that Yale gave me — the fundamental understanding that leadership requires an expansive worldview and a deep appreciation of the many points of intersection between business and society,” Nooyi said in a press release.

This gift will establish the Fifth Decade Innovation Fund, so named because the first class entered the business school in 1976 and the SOM now celebrates its 50th year. The fund aims to advance the SOM’s mission of cultivating leaders with a global mindset, and is open to additional contributions that would further develop and support the infrastructure and technology required of future initiatives.

According to a bio statement released by Yale SOM, Nooyi has served as chief executive officer of PepsiCo since 2006, and chairman since 2007. She is the chief architect of Performance with Purpose, the company’s promise to deliver top-tier financial performance over the long term by integrating sustainability into its business strategy and leaving a positive imprint on society.

Snyder, who is the inaugural Indra K. Nooyi Dean, lauded her accomplishments at PepsiCo and said, “Having the deanship named in her honor communicates to the world the school’s model of purposeful and broadminded leadership.”

For more information about Nooyi and this historic gift, please read: PepsiCo Chairman & CEO Indra K. Nooyi ’80 Endows Deanship at Yale School of Management.

Image credit: Penn State (CC BY-NC 2.0)

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