Category Archives: School News
February 20, 2014
Big news came out of Harvard College yesterday, when it announced it has received the largest single gift in the school’s history with the donation of $150 million from hedge fund manager Kenneth C. Griffin, …
Big news came out of Harvard College yesterday, when it announced it has received the largest single gift in the school’s history with the donation of $150 million from hedge fund manager Kenneth C. Griffin, ’89.
The gift will fund 200 new Griffin scholarships and create a fund to match other donations in support of 600 additional scholarships. In addition, $10 million of the gift will fund a new professorship at Harvard Business School, where, according to the New York Times, Griffin spent hundreds of hours poring over finance books in the pre-Internet era.
“It sets a marvelous standard of generosity and also a standard for financial aid giving,” says University President Drew G. Faust. “[The gift] is structured in part as a challenge…in order to try to involve other people in contributing to financial aid, and I hope that it also sends a message to alums about how…important it is to make sure that Harvard is available to students from every kind of economic background.”
For more on this story, see the coverage in The Harvard Crimson.
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February 7, 2014
Harvard Business School has finally revealed the first subject it will offer as a massive open online course, or MOOC, as they are commonly known. More than 10,000 students have already registered for “Innovating in …
Harvard Business School has finally revealed the first subject it will offer as a massive open online course, or MOOC, as they are commonly known. More than 10,000 students have already registered for “Innovating in Healthcare,” which begins March 31 on HarvardX, the university’s online learning platform.
This course focuses on creating successful global business innovations in health care that can better meet consumer and societal needs. According to the course description, at its end, students should understand how to evaluate opportunities and the elements of viable business models for different kinds of health care innovations.
Bloomberg Businessweek reports it will be the first HarvardX class taught by a dedicated HBS professor, Regina Herzlinger, who was also the first woman to be tenured and chaired at the business school.
A major hurdle of online education—its solitary nature—is one Herzlinger hopes to overcome by integrating something called Project Lever, a “sort of EHarmony for building businesses” into the edX platform.
Project Lever will match students with the best resources for their research projects, and in Herzlinger’s course, students will use Project Lever to connect with classmates whose skills complement theirs, Businessweek explains. Herzlinger’s online students will have to write a business plan in a team of four to seven people connected through Project Lever.
A second major stumbling block in online learning is the attrition rate. Some studies show 95% of students drop out before completing the course. Herzlinger hopes that team-based learning will combat that issue. “When students are on teams, they become much more committed to both each other and the class,” she says.
Plans are underway for Harvard Business School to launch HBX, its own online learning channel, this spring.
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February 6, 2014
The Johnson School of Management at Cornell University has some new information for Round 2 candidates, as well as clarifications related to its upcoming third round deadline on February 12th. Christine Sneva in Johnson MBA …
The Johnson School of Management at Cornell University has some new information for Round 2 candidates, as well as clarifications related to its upcoming third round deadline on February 12th.
Christine Sneva in Johnson MBA admissions says that all Round 2 interview invitations have been issued and scheduled, noting that this round’s interview period is more condensed than usual due to the number of applicants interested in having the full campus visit experience, and classes only resumed two weeks ago.
International applicants can breath easier, knowing that it is now possible for them to apply in Round 3 if they so choose. Sneva says Johnson moved up its deadlines in order to accommodate all applicants, no matter where they hail from. Final decisions in the third round will come in enough time to begin the visa process.
Waitlisted candidates can take advantage of two sessions available to provide insight into how Johnson approaches its waitlist. Adcom member Nichole Grossman will host these sessions, so click on the links to register, as space is limited.
The Johnson School has also eliminated its fourth round in order to align its deadlines with two different matriculation dates for the one-year and two-year programs, Sneva explains.
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February 4, 2014
Northwestern University’s Kellogg School of Management has announced the winners of its 10th annual Super Bowl Advertising Review. Microsoft earned top marks for its “Empowering” ad, but other 2014 top-ranked advertisers include Cheerios, Heinz, Volkswagen, …
Northwestern University’s Kellogg School of Management has announced the winners of its 10th annual Super Bowl Advertising Review. Microsoft earned top marks for its “Empowering” ad, but other 2014 top-ranked advertisers include Cheerios, Heinz, Volkswagen, Butterfinger and Budweiser. Less successful were CarMax, SUBWAY and Audi, which all ranked quite poorly.
“Microsoft not only led the ranking, it also embodied the inspirational tone of many of the ads this year,” says Tim Calkins, Clinical Professor of Marketing at Kellogg. “This sentiment also was reflected in the Cheerios and Heinz ads, both of which elicited the basic good feelings consumers associate with the brands.”
Audi finished at the bottom of the ranking, mainly because the ad featured a somewhat disturbing dog character that overwhelmed the brand. Other ads that fell flat include CarMax and SUBWAY; the CarMax ad was slightly confusing and the SUBWAY spot didn’t have the creativity required to break through the clutter.
“Many advertisers this year used emotion in the Super Bowl spots,” says Derek D. Rucker, Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing at Kellogg, who also leads the Review. “In some cases, however, the creative idea overshadowed the brand.”
Unlike other popularity-based reviews, the Kellogg School Super Bowl Advertising Review uses a strategic academic framework known as ADPLAN. The acronym, developed by Kellogg School faculty, instructs viewers to grade ads based on Attention, Distinction, Positioning, Linkage, Amplification and Net equity.
“The ad series, such as Wonderful Pistachios and Bud Light, grabbed my attention. I thought it was interesting to see how the ads built off one another to tell a story and reinforce the brand and its message,” adds Christine Fraser, one of the 50 Kellogg MBA students who participated in the Ad Review panel.
A full list of the rankings is available here.