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Tuesday Tips: Wharton School Fall 2017 MBA Essay Tips

The Wharton School of the University of Pennsylvania released the essay questions for the class of 2019 with the inclusion of a second required essay. This additional essay focuses on teamwork and complements the main …

wharton school essay advice The Wharton School of the University of Pennsylvania released the essay questions for the class of 2019 with the inclusion of a second required essay. This additional essay focuses on teamwork and complements the main essay question that asks candidates to reflect upon their fit with Wharton both personally and professionally.

As you consider how to approach this set of essays make sure you are conducting thorough school research. Getting to know the Wharton community through campus visits, online research and the many admissions events around the globe will help you understand the personality of the school and the alumni network to write an effective set of essays.

Essay 1: (Required) What do you hope to gain professionally from the Wharton MBA? (500 words)

This is both a standard career goals question and an inquiry into your personality and potential success in the program.

Be careful to answer the specific question in this career goals essay. Notice that you are not asked about your professional background or your key accomplishments. To answer the question asked, you will want to focus mainly on the future and what you are planning to pursue with your MBA degree.

At the same time, there is certainly room to add color by using your background information where it is most relevant to your goals. Think about the key moments of your professional life that crystallized your goals for you, and focus on illuminating those decision points rather than reciting your entire resume.

Understanding exactly how you fit in will help you describe what Wharton will do for you, as well as navigate interviews and other interactions with the Wharton admissions committee. Consider including specific information from your Wharton research in this essay such as Wharton faculty you would like to study with or unique educational opportunities at Wharton.

When you address your personal goals for the MBA make sure you are making the case for Wharton specifically. Consider what living in Philadelphia might be like, the many clubs and student activities, and leadership development opportunities like traveling to Antarctica with your classmates that may address some of your personal life goals.

Essay 2: (Required) Teamwork is at the core of the Wharton MBA experience with each student contributing unique elements to our collaborative culture. How will you contribute to the Wharton community? (400 words)

Wharton is an intense environment, but also one that takes pride in collaboration and community. This question seeks to understand how you work with others and what your leadership style is. Collaboration and teamwork are important key concepts to illustrate in this essay.

Your contribution to Wharton could be in the classroom, clubs or within small group projects. You might bring your experiences launching a new product to your marketing case studies. Maybe you will lend creative ideas to your learning team as you prepare a research project.

Perhaps you will tutor your learning team mate in accounting principles because he has never done accounting at work. Or you might contribute to the Media and Entertainment Club by leading a career trek or bringing a new speaker to campus. Think about what you have learned in your career and in prior academics that may help those around you.

This essay does not explicitly require examples of teamwork or leadership from your past experiences, but it will be a stronger essay if you provide evidence. Think about a time you demonstrated your collaborative approach to team problem solving, and consider how you can prove what you contributed to your community in your workplace or extracurricular activities.

Essay 3: (Optional) Please use the space below to highlight any additional information that you would like the Admissions Committee to know about your candidacy. (400 words)

If you think that your application materials and the required essays are enough to provide a complete picture of your candidacy you may want to forgo this essay. There is no need to submit additional material just to submit something – consider whether the admissions committee will appreciate the information or think you are wasting their time.

If you do choose to answer this question note that the essay can be used for any topic that you would like. If there is something about your personal background you did not cover in the required essays and it is relevant and useful for your application, this is the place to cover it.

Perhaps you didn’t have room in the required essays to describe an important accomplishment or to tell a story about your life that is relevant to your pursuit of an MBA. Anything that you think will be an asset to your application is fair game as a topic for this essay.

All reapplicants to Wharton are required to complete this essay. Explain how you have reflected on the previous decision about your application, and discuss any updates to your candidacy (e.g., changes in your professional life, additional coursework, extracurricular/volunteer engagements). (250 words)

All applicants, including reapplicants can also use this section to address any extenuating circumstances. (250 words)

All reapplicants are required to provide information that supports your renewed candidacy. The most successful version of the reapplicant essay will provide tangible evidence that you have improved the overall package you are submitting this year.

Improvements like GMAT score or new quantitative classes are especially tangible and convincing, but a promotion, increase in responsibility at work, a job change or even a change of goals and mission can serve as reasonable updates.

A rejection or waitlist last year is a form of feedback, and may have led to soul searching for you. When you describe your changes make sure reflect your ability to take feedback and improve. Describe how you approached the reapplication process after assessing your own strengths and weaknesses as a candidate and making the appropriate efforts to improve.

If you are not a reapplicant this essay is a potential space to address any areas of concern in your application. If you have a low GPA or GMAT, gaps in your resume, disciplinary action in undergrad or anything else that you want to explain, this is where you would provide a brief explanation and any supporting evidence to show you have moved past the setback.

Contact Stacy Blackman Consulting for customized advice to give you that competitive edge in your Wharton application

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Tuesday Tips: Harvard Business School Fall 2017 MBA Essay Tips

Harvard Business School continues to provide one open-ended essay question to applicants. This year the essay is required (unlike two years ago) but the essay question has changed from last year, and is instead much …

HBS essay adviceHarvard Business School continues to provide one open-ended essay question to applicants. This year the essay is required (unlike two years ago) but the essay question has changed from last year, and is instead much more flexible (like two years ago).

Last year the HBS admissions director blog noted that the “optional” element was dropped because: “this season, every applicant submitted a response. We get it. You want to tell us things.”

The most challenging part of this essay is remaining disciplined. With unlimited space to make your case, you may be tempted to compose a laundry list of everything interesting or impressive you have ever done.

That urge could backfire, as the essay is used to determine who isn’t a fit for HBS as much as those who deserve the chance to move into the interview round. Maturity, accomplishment, and leadership are highly valued qualities and this essay is your chance to display those qualities through the stories you choose and the voice coming through your writing.

There is one question for the Class of 2019 application essay:

As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program?

From HBS: There is no word limit for this question. We think you know what guidance we’re going to give here. Don’t overthink, overcraft and overwrite. Just answer the question in clear language that those of us who don’t know your world can understand.

A note on word count: HBS values brevity in essays. Do not be tempted to go overboard with a 2,000 word essay, rather focus on concise and clear writing and consider keeping this essay to 1,200 words or less. Our clients have successfully composed essays anywhere from 500-1,300 words, though you should take a pass through your essay to cut any unnecessary words if you find yourself on the upper end of that range.

The goal of this essay is to know yourself, know HBS, and know how to match the two to demonstrate your fit for the school. Your first task should be to evaluate all of the other aspects of your candidacy – what is the story your resume tells? What do you think recommenders will say? How does your transcript communicate your skills, accomplishments and interests? Then you need to evaluate how to fill the gaps with the essay.

Last year HBS recommended a video on the case method, which is worth watching now. The video clearly shows that diverse perspectives are valuable to the case method experience. Think about what diverse experience you bring. We have found that both personal and career oriented topics can work, and most candidates tell more than one story in the essay. In the past we have observed that successful HBS essays also demonstrate a core driving passion. HBS students are ambitious, motivated and never boring.

As you consider possible stories to tell in this essay keep in mind that HBS has always been highly focused on leadership and really loves candidates with a track record of leadership impact and a success trajectory that indicates upper management potential.

Accomplishments have traditionally been a strong focus of HBS essays, and using at least one accomplishment story in this essay may be a good strategy, particularly if your accomplishments are not obvious when reading your resume or transcripts.

A note on what not to do: We see many applicants tempted to include “why HBS” type information in HBS essays. Explaining why the case method specifically is a good fit for you and your learning style is absolutely appropriate, but more detailed “why HBS” content has never been asked for in an HBS application essay question. HBS admissions is quite clear on the value of an HBS degree, and they would rather see you use the space to provide more information about yourself and your candidacy.

Looking for guidance on your HBS application? Contact us to learn more about Stacy Blackman Consulting.

Image credit: Chris Han (CC BY-NC-SA 2.0)

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Tuesday Tips: NYU Stern Fall 2017 MBA Essay Tips

As the NYU Stern School of Business website states, “Stern develops leaders who make an impact on business and beyond.” Evolving from a pure finance school into one that focuses on areas like entertainment and technology, …

NYU Stern essay tips

As the NYU Stern School of Business website states, “Stern develops leaders who make an impact on business and beyond.” Evolving from a pure finance school into one that focuses on areas like entertainment and technology, Stern takes advantage of the vibrant and changing business opportunities in New York City.

The individual components of your application will be academic ability, professional achievements and career aspirations, and personal characteristics. Stern provides podcasts to describe each component on the admissions website, and it’s worth starting your research there. While your academics will be evaluated mainly through your GMAT and GPA, the essays are a crucial part of your application strategy.

The personal expression essay offers you the opportunity to present yourself creatively, but also requires you to apply structure to a completely open-ended question. It’s a great test for a life solving business problems after your MBA.

Essay 1: Professional Aspirations
(750 word maximum, double-spaced, 12-point font)
• Why pursue an MBA (or dual degree) at this point in your life?
• What actions have you taken to determine that Stern is the best fit for your MBA experience?
• What do you see yourself doing professionally upon graduation?

Why MBA, why now, is an important question to answer. While many people seek an MBA degree, NYU wants to invest in those who can use it most effectively. Perhaps you’re seeking an MBA for networking or professional credibility, or maybe you want an MBA to learn specific skills to change careers. Whatever your own personal reasons may be, make sure you can point to specific aspects of the MBA education both generally and specifically at Stern that are necessary to achieve your goals.

Note that this question specifically asks about your interest in pursuing an MBA at this point in your life. Why is now the right time for you, both personally and professionally? What will an MBA add to your already successful career trajectory to get you to the next level? If you are an older applicant you will need to spend time carefully communicating that you realize what an MBA can and can’t do for you at your professional level, and that you have a plan to leverage the MBA professionally in your next job.

This essay also offers an opportunity to demonstrate your fit with NYU Stern and describe why NYU Stern is the right place for you to spend the next two years of your life. Certainly personal experience of the campus through visits or student touch points would be ideal, but even if you are halfway around the world you can illustrate the many ways in which you learned about the NYU Stern experience.

Your post MBA goal should be both achievable and demonstrate the need for an MBA. An MBA from NYU Stern will open professional doors for you, and you should demonstrate that you are ready to take advantage of those opportunities. Think about a logical sequence that starts with your past work experience, then your MBA education and ends with your immediate post MBA goal. Ideally your goal pulls from both your current work experience and the skills you will gain in the NYU MBA program.

Essay 2: Personal Expression
Please describe yourself to your MBA classmates. You may use almost any method to convey your message (e.g. words, illustrations). Feel free to be creative.

If you submit a non-written piece for this essay (i.e., artwork or multimedia) or if you submit this essay via mail, please upload a brief description of your submission with your online application.

Open-ended essays like this one can be intimidating. You are allowed any method to introduce yourself to your classmates, and you’re probably wondering what the best medium for your message is.

However, your content is king in this essay. The best first step is to brainstorm the information you want to convey. Reflect upon your unique personal qualities and what is valued most by your friends and family. How would you want your classmates to see you? What are some of the personal stories you would share with a new friend?

Once you have established the content you want to use for the NYU Stern essay 2, it’s time to consider the medium. If you are a visual person you may chose a drawing, painting or photo series. If you are a creative writer perhaps it’s a poem or short story. If none of the “creative” approaches feel right to you, feel free to write a standard essay where you explain who you are and introduce yourself to your classmates. The medium is not the most important aspect of this essay. What is most important is the message and content of your composition to demonstrate your motivations and who you are to the admissions committee.

Stacy Blackman Consulting has helped countless aspiring NYU Stern MBA students to showcase personal and professional stories that cut through the clutter. Contact us to learn more.

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Tuesday Tips: London Business School Fall 2016 MBA Essay Tips

London Business School is a close-knit program with an international focus, set in one of the most exciting centers of culture in Europe. Among one of the top-ranked programs in the world, LBS is equally …

London Business School essay questionsLondon Business School is a close-knit program with an international focus, set in one of the most exciting centers of culture in Europe. Among one of the top-ranked programs in the world, LBS is equally valued by employers in both the US and Europe. LBS is an excellent choice for MBA hopefuls who have international experience, a goal to work in London or other parts of Europe, or just an interest in attending school outside the US.

LBS has a slim set of required questions. It will be a challenge for you to present everything you may want about your career, extracurriculars and personal attributes. Make sure you formulate a clear game plan for this set of essays so you can maximize the questions and the space permitted to make your case for admission.

Essay 1
What are your post-MBA plans and how will your past experience and the London Business School programme contribute? (500 words)

Most MBA applicants are pursuing the degree for a specific career goal post-MBA, but if you need a bit more reflection to answer this question it is worth doing the work. Self-awareness about your strengths and interests will help you refine what you want. To take your research deeper it could be helpful to talk to colleagues and alumni who have MBAs in your field to identify your career path options. Make sure that your career goals are both realistic and aspirational. An MBA will certainly open doors for you, and also may define a specific career path.

Your past experiences have certainly informed your post-MBA plans, and touching on those most relevant will be helpful to setting the background for your current pursuit of an MBA. To make this essay more than a rehash of your resume, think about explaining the rationale for your decisions throughout the essay. Why did you pursue your past experience and what has been the impetus behind subsequent career choices? At this point, why are you choosing LBS? If space permits, you will want to discuss the question of timing – why you have made the choice to pursue an MBA at this time, and why you want to attend LBS now.

Essay 2
What specific areas of London Business School life are you most excited about getting involved in and where will you add value? (300 words)

This essay is an opportunity to demonstrate passion for the school, London, activities and the community. Thorough research will be crucial here, whether online or in person. Consider both the academic community and the extracurricular communities. Reaching out to the clubs and organizations you are most interested in may allow you to interact with current students who can provide context for you. Visiting LBS would be an invaluable experience to feel the excitement in person.

To be most effective in answering this question you will want to be specific and logical in your choices of activities you will impact. What activities make the most sense in the context of your career and industry interests? What about your hobbies? Any community involvement you are currently pursuing and plan to continue could start to demonstrate your value to the groups you plan to join or lead at LBS.

International experience may be another area that is important to the LBS community and where you can add value. LBS is seeking applicants who are well traveled and thoughtful about cultural differences beyond their home countries. If you focus on your international background make sure you are able to explain what you have learned from interacting with cultures that are not your own, and relate your experiences back to what you will bring to LBS.

Optional Essay
Is there any other information you believe the Admissions Committee should know about you and your application to London Business School? (300 words)

This essay can be used to explain possible weaknesses in your application like a low GPA or GMAT score, or could be another opportunity to reveal an aspect of your candidacy that has not been covered in the previous questions.

If you use this space to explain a less than stellar aspect of your candidacy make sure you are offering explanations and not excuses. Keep all background information succinct and factual (no whining!) and explain the concrete steps you have taken to improve your candidacy and to be ready for an MBA programme like LBS.
If you are in the enviable position of having nothing to explain, this open-ended question would be a great opportunity to touch on a personal story or add color to your career goals. This could be the ideal place to describe a unique background, experience or attribute that did not fit elsewhere in the application.

Challenged by the LBS essay questions? Contact us to learn how Stacy Blackman Consulting can help.

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Tuesday Tips: UCLA Anderson Fall 2016 MBA Essay Tips

UCLA Anderson is a small and close-knit school with particular focus on entrepreneurship, entertainment, real estate and other major industries in Southern California. While UCLA has a dominant position in the region it is also …

UCLA Anderson essay tipsUCLA Anderson is a small and close-knit school with particular focus on entrepreneurship, entertainment, real estate and other major industries in Southern California. While UCLA has a dominant position in the region it is also a nationally known program that will position you well in whatever career you pursue.

Anderson can be selective about the composition of each MBA class, therefore your fit with the values and principles of the school is of primary importance. When approaching this set of essays make sure you understand what Anderson will do for you and what you plan to bring to the community.

We have helped countless applicants achieve their UCLA Anderson dreams. Contact us to learn how Stacy Blackman Consulting can help you.

Required Essay
We believe that the best results are achieved when you share success, think fearlessly and drive change. With this in mind, what are your goals at UCLA Anderson and in your short-term and long-term career? (750 words maximum)

UCLA Anderson’s values are embodied by “share success, think fearlessly and drive change” and by demonstrating that you possess those qualities you will be demonstrating your fit with UCLA Anderson. Thorough school research will provide examples you can use to describe why these values and principles drive your goals while attending UCLA Anderson. Your career goals should be examined through the filter of Anderson’s values and how you plan to use those values in your post-Anderson life.

When structuring this essay consider telling one or two pivotal stories to illuminate who you are. UCLA is looking for personal expression in this essay, and to understand how you are different from other applicants. Consider the turning points or moments that triggered reflection for you. Have you experienced a significant personal setback? What is your family background? Have you lived outside your home country? When did you face a turning point or make a big decision about your career? What were some of your proudest accomplishments? What moments have called upon your need to collaborate, lead or innovate?

For the second part of the essay briefly explain what you plan to do immediately after graduation, and then what you want to accomplish over the long-term with your career. A career path that focuses on demonstrated passions and interests throughout your life is going to be most compelling as you write this essay and each section should bridge seamlessly into the next.

For the part of the essay focusing on UCLA Anderson’s part in your plans, UCLA specifically requests citing specific classes, professors and programs. To express a bit more on the personal side it will be helpful to include the social and extracurricular aspects that attract you to the small and close-knit experience at Anderson. Be specific as you discuss the clubs and conferences that are unique to the UCLA MBA.

Optional Essay
Are there any extenuating circumstances in your profile about which the Admissions Committee should be aware? (250 words maximum)

It is important to focus on explanations rather than excuses in this essay. Potential extenuating circumstances may be a very low GPA, academic probation or using a recommender other than your current supervisor. Clearly explain the situation, and if it is a situation from the past, explain why you have changed. Providing evidence that you will not repeat the actions in question will help to solidify your answer.

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Tuesday Tips: Chicago Booth Fall 2016 MBA Essay Tips

Chicago Booth School of Business is consistently rated in the top echelon of MBA programs in the United States and is known for a strong intellectual community. This application is designed to evaluate candidates on …

chicago booth essay tipsChicago Booth School of Business is consistently rated in the top echelon of MBA programs in the United States and is known for a strong intellectual community. This application is designed to evaluate candidates on their ability to handle the Chicago curriculum, contribute to the community, and grow in their careers. This year Chicago has asked an entirely new essay question, focused specifically on the Chicago Booth community and your fit within it.

Academic ability will largely be communicated through your GPA/GMAT, transcripts and other fixed data points, though intellectual curiosity can be demonstrated in the essays and the interview. Along with academics, Chicago will be looking for demonstrated leadership, team building skills and community involvement, as well as your fit with Chicago Booth and the perspective you will share with your classmates.

Consider how to work in leadership and work accomplishments into your application. Certainly you can use the essay to discuss both in the context of community, or you may be able to use your resume and certainly the interview.

Essay Prompt
Chicago Booth values individuality because of what we can learn from the diverse experiences and perspectives of others. This mutual respect creates an open-minded community that supports curiosity, inspires us to think more broadly, take risks, and challenge assumptions. At Booth, community is about collaborative thinking and tapping into each other’s different viewpoints to cultivate new ideas and realize breakthrough moments every day.

Using one of the photos below, tell us how it resonates with your own viewpoint on why the Booth community is the right fit for you.

Essay Guidelines
Choose the format that works for you. Feel free to submit a traditional essay, slide presentation or any format that you feel best captures your response. Please use the format you feel most comfortable with, the Admissions Committee has no preference.

Determine your own length. There is no prescribed minimum or maximum length. We trust that you will use your best judgment in determining how long your submission should be, but we recommend that you think strategically about how to best allocate the space.

The new Chicago Booth essay question gives you a set of photos depicting a range of student activities at Booth – from the classroom to experiencing the city of Chicago – and asks you to choose one that illustrates why Chicago Booth is the right community for you.

Your first step is to do as much school research as possible on Chicago. Visit campus. Attend events. Speak to alumni. Read the admissions blog. Whatever you are capable of doing to experience the community for yourself before starting your application will be invaluable as you set pen to paper.

Chicago Booth’s open-ended essay format may be daunting. Whether you choose to write an essay or prepare a presentation, take a step back from the unique format and think about the question strategically. The format’s agnostic setup simply gives you the freedom to express who you are in words, images, graphics or some combination.

The best essays will be simple, evocative and expressive. Remember, content is far more important than visual drama of presentation. Stacy Blackman Consulting has significant experience coaching applicants through the Chicago creative essay. Contact us to learn more about our strategic approach.

As your one opportunity to showcase why Chicago Booth is the right place for you to pursue an MBA, consider the photo that resonates most specifically with you. If it’s a classroom photo, make sure you cover additional elements that may not be obvious at first like the interaction between students depicted, along with the professor and learning aspects.

Keep in mind what Chicago Booth represents in whatever option you choose. Booth is a school with a tradition of intellectual rigor, non-conformity, and innovation. When you introduce yourself to Chicago Booth you can share anything from any context, from work to home to extracurricular activities.

If you decide to write an essay response, you have enough space to tell a story that describes something new about yourself. If you decide to prepare a PowerPoint in response to this essay question, refine your story to its key elements. To keep a visual essay interesting and high-impact, consider how you will format. Can you use photos? Drawings? If you use words, keep them clear and focused. Take every point up a level, so you are communicating a vision rather than a thesis.

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