Tag Archives: Columbia Business School
December 12, 2013
It seems we’re sharing news of major donations to top business schools on a regular basis lately—a great sign of economic recovery as donors invest in their alma maters to help create state-of-the art campuses …
It seems we’re sharing news of major donations to top business schools on a regular basis lately—a great sign of economic recovery as donors invest in their alma maters to help create state-of-the art campuses and modernized learning environments.
Bloomberg Businessweek takes a look at which schools pulled in the highest donations in 2013, and two in particular had banner years. In May, Ronald Perelman pledged $100 million to Columbia Business School, which matches the school’s largest gift ever, and will support the development of Columbia’s Manhattanville Campus. Business school namesake and alumnus Stephen M. Ross announced a gift of $200 million to the University of Michigan in September that will transform the student experience at the business school.
The news magazine compiled a list of donations totaling $10 million or more, and indicates what the funds will be used for at each of the schools. Check out the original article to see if your dream school had a gifted year in 2013, and if so, what innovations you can expect to see as a result.
October 31, 2013
Columbia Business School has launched a new, comprehensive brand positioning campaign to better define and communicate the core elements that make it one of the best business schools in the world. To celebrate the new …
Columbia Business School has launched a new, comprehensive brand positioning campaign to better define and communicate the core elements that make it one of the best business schools in the world.
To celebrate the new tagline—At the Very Center of Business—and better tell Columbia Business School’s powerful story, the School unveiled a dynamic new two-minute video that will serve as the cornerstone of its narrative moving forward. The video, titled simply, “The Center,” takes viewers through the key characteristics and attributes that distinguish Columbia Business School as one of the world’s leaders in management education.
“Columbia Business School is the only world-class business school that delivers a learning experience where leading-edge academics meets with real-time access to the pulse of global business,” says Glenn Hubbard, dean of Columbia Business School, in a statement announcing the news.
“Not only does our community enjoy countless benefits by being centered in the global hub of business, but the School’s regular impact on the daily practice of business and deep roots and connections in the city’s business and entrepreneurial communities make us a key player at the very center of business,” Hubbard adds.
The Four Pillars of the Branding Campaign
The campaign narrative is supported by four key attributes that collectively comprise Columbia Business School’s brand:
- KNOWLEDGE: An Unrivaled Culture of Academic Excellence. Columbia Business School’s approach to thought leadership is constantly informed in real time by the global business environment. Groundbreaking research from the School’s faculty influences business practices in every sector while the transformative, 21st-century curriculum develops leaders who can create opportunity in any environment.
- ACCESS: Unmatched Exposure to the Pulse of Business, Both Inside and Outside the Classroom. As the top Ivy League business school immersed in New York City, Columbia Business School provides its students with direct access to countless businesses and business leaders, both inside and outside the classroom, allowing them to take lessons learned in class and see them applied directly in the real world.
- COMMUNITY: A Diverse, Engaged, and Entrepreneurial Community. High achievers are drawn to the School’s reputation and unique position at the global center of business, where a diverse, entrepreneurial-minded community of students, faculty members, staff, and alumni share an open exchange of ideas and perspectives. Combine this range of voices with an alumni network of more than 40,000 graduates and you have an expansive community that fosters creativity, invites entrepreneurial thinking, and opens doors to opportunity.
- IMPACT: An Immediate and Lasting Impact on the Business World. The thought leadership of the School’s faculty and staff, combined with the accomplishments of its distinguished alumni and position in the center of global business, means that the School’s efforts have an immediate and measurable impact on the forces shaping business each and every day.
“These attributes have always been a part of our DNA—we simply have never communicated them in one story so clearly, completely, and efficiently,” says Dean Hubbard. “Our powerful combination of leading-edge academics and real-time exposure to business give our students the knowledge, experience, and connections to be impactful in any endeavor they pursue.”
Sarah Shen ’14, offered her thoughts on the unparalleled access that Columbia Business School provides its students. “For a lot of schools, having a big speaker on campus is a big event,” said the MBA student. “For us, this happens practically every day. Over the past week alone students have met with the CEOs of Godiva, Saks Fifth Avenue, and J.Crew, and tomorrow morning the CEO of Morgan Stanley will be on campus to share his views on the role and responsibilities of financial institutions in the new economy. This regular access to business titans does not happen everywhere, and it is one of the amazing benefits Columbia Business School affords us as students.”
A Better Way to Tell Columbia Business School’s Story
The new campaign is the result of a rigorous and intensive process that solicited feedback from hundreds of stakeholders both inside and outside of the School. Through qualitative and quantitative measurement tools, the School set out to identify the key attributes and characteristics that were most commonly cited by stakeholders when describing their perceptions of Columbia Business School. These common elements serve as the basis of the story and positioning being launched today.
“We sought to crystallize one powerful story that truly defines who we are, what we stand for, and how we are unique in a competitive marketplace,” says Iris Henries, associate dean of Marketing and Communications. “By launching this campaign we are bringing these defining characteristics to the forefront of our identity and making it easier to share the School’s story.”
August 28, 2013
Columbia Business School made headlines today when it announced it will institute a redesigned core curriculum for the class of 2015 beginning this fall. The school also unveiled twelve new videos that explain and convey …
Columbia Business School made headlines today when it announced it will institute a redesigned core curriculum for the class of 2015 beginning this fall. The school also unveiled twelve new videos that explain and convey the importance of the new changes.
Among the most significant changes to the new core curriculum are:
- The inclusion of the core’s credit-bearing leadership course during student orientation rather than in the first semester;
- Increasing the number of electives that first year students may take, providing greater opportunity to tailor courses to align with career goals, and better prepare for summer internships;
- Placing some technical components of course content online, allowing for more in-depth and robust classroom discussion between professors and students; and,
- Revamping the Decision Models core course to emphasize big data, recognition of the importance big data is now playing in the business ecosystem.
In a statement announcing the news, Glenn Hubbard, dean of Columbia Business School, noted these changes come at a time of fast-paced changes in the business and global economic environment.
“The changes to our core curriculum are designed to respond to these shifting dynamics and ensure that the School maintains its preeminence as a leader in global business education. Coupled with our many other cutting-edge innovations in management education, the redesigned core will provide students with fundamental skills and knowledge that will help them grow into leaders that can recognize opportunity and approach challenges with an entrepreneurial mindset throughout their careers.”
Additional changes highlighted in the announcement include refreshed content that further infuses entrepreneurial thinking into various courses, and expansion of the school’s integrated case study, a real-world problem-solving case that examines a corporation from a variety of perspectives across different courses.
This innovation provides students with the opportunity to see a real-world business challenge holistically, analyzing a single problem from multiple viewpoints and connecting the dots between different functional areas. Columbia Business School’s curriculum was last redesigned in 2009 in response to the changing business environment wrought by the financial collapse.
“We view the core curriculum as the nucleus of an MBA, and the new core curriculum retains the School’s commitment to an academically rigorous foundation for our students,” said Mark Broadie, Vice Dean for Curriculum and Instruction. “We are constantly staying abreast of changes in the business world and adapting our core to respond to the needs of the business community.”
August 12, 2013
Columbia Business School recently announced that two of its alumni have pledged a combined $40 million toward the construction of the school’s innovative new Manhattanville campus. Finance titans Arthur J. Samberg and Mario J. Gabelli, …
Columbia Business School recently announced that two of its alumni have pledged a combined $40 million toward the construction of the school’s innovative new Manhattanville campus. Finance titans Arthur J. Samberg and Mario J. Gabelli, both members of the school’s Board of Overseers, pledged $25 million and $15 million respectively.
In explaining their donations, Samberg and Gabelli both highlighted their experiences at Columbia Business School as primary motivators.
“If there is one thing I have learned throughout my career it is that having good ideas are important, but the execution of good ideas is most crucial,” says Samberg. “Columbia Business School recognizes this distinction, and as such they are working to construct a world–class facility that will enhance their ability to equip students with the knowledge and know–how to make a powerful impact on the world. I am proud to be a small part of these efforts and look forward to supporting their mission however I can.”
“It is a fundamental tenet in our society that where you start in life on the ladder of opportunity should not dictate how high you can climb,” adds Gabelli. “My parents did not have a formal education. But they understood how important it was for me to attend Columbia Business School. I am extremely grateful for these opportunities and I want to do my part to give back to a dynamic school that has always empowered the aspirations of countless young entrepreneurs and business leaders.”
The two pledges come at a time of extraordinary momentum for Columbia Business School’s Manhattanville efforts. The school received a $100 million donation in May, tying the largest gift in the history of the school.
Glenn Hubbard, dean of Columbia Business School, expressed his gratitude for the gift, saying, “Thanks to their support, our new Manhattanville campus will feature classrooms of tomorrow and other cutting–edge innovations that will allow us to continue preparing the next generation of business leaders to confront the challenges of the 21st century economy.”
June 6, 2013
Columbia Business School has posted the essay questions for this fall’s application. Columbia has updated several questions with an increased focus on New York City as a defining feature. As usual, Columbia is highly concerned …
Columbia Business School has posted the essay questions for this fall’s application. Columbia has updated several questions with an increased focus on New York City as a defining feature. As usual, Columbia is highly concerned about fit and your knowledge of the program. Before you get started with this set of essays it will be helpful to brainstorm your career objectives, strengths and weaknesses, and to make sure you have done as much school research as possible.
Short Answer Question: What is your immediate post-MBA professional goal? (100 characters maximum)
This is a simple question, but may require you to condense your career goals into one clear career vision statement. Columbia presents several examples on their website, all of which have some unique aspect. Rather than a generic statement like: “I plan to work in finance after Columbia” the goal is to infuse some individuality. Something like: “After my MBA I plan to pursue a career in real estate finance within a private equity firm” tells the admissions committee far more about your interests and goals.
Essay 1: Given your individual background, why are you pursuing a Columbia MBA at this time? (Maximum 500 words)
Remember that this essay has two purposes: demonstrate that you know why you are interested in Columbia, and showcase why you are an excellent fit for the program. Both goals should be kept in mind as you answer the question.
Columbia has traditionally asked a similar question to determine why you are pursuing an MBA and why Columbia is the right program for you. It is likely that part of your answer to this question deals with your future career goals. When you think about your future plans it will add credibility to describe how you tend to approach goals in general. Are you determined despite obstacles? How have you demonstrated your persistence in your career thus far? This essay is not a recitation of your resume and should focus only on relevant examples from your career, but often the best indicator of future performance is the past, and therefore examples can support your position that your goals are achievable with a Columbia MBA.
The question is open ended enough to allow you to describe other details about your background. If you have a unique path to the MBA this is the place to describe it. If your cultural or family background is interesting and relevant to your application examples featuring details about your experiences could also be appropriate in response to this question.
Essay 2: Columbia Business School is located in the heart of the world’s business capital – Manhattan. How do you anticipate that New York City will impact your experience at Columbia? (Maximum 250 words)
The two videos Columbia asks applicants to watch can give you a few clues about the selling points that Columbia Business School sees in their New York City location. Everything from galleries and food to access to professionals in finance is referenced and could be included in your personalized response to this question.
As you decide how to approach this question make sure that your individual goals for learning and career are impacting how you answer. You should consider the industry you plan to enter, and either the key adjunct professors from that industry at Columbia or the access to major companies from that industry in New York City. Consider your personal interests and how you might pursue them in the diversity of such an international city, and also the ways that Columbia’s alumni network can provide opportunities within the metropolitan area.
A mix of personal and professional interests may be covered in this topic, and you may want to emphasize either one of those angles depending on the answers you present to the other core questions.
Essay 3: What will the people in your Cluster be pleasantly surprised to learn about you? (Maximum 250 words)
If you did not cover anything personal in the prior two essays this is your opportunity to stand out from the pack of other applicants. If you are stumped by this essay prompt you may want to ask friends, family members or colleagues what they view as an interesting and unique fact about you.
Once you have ideas about how to approach this question make sure that you are describing something about yourself that will be interesting both to your peers and to the admissions committee. Facts about your prior work experience, any international experiences or travel, or extracurriculars that are a strong passion for you are all both potentially interesting to the people in your Cluster and the Columbia Business School admissions committee.
Optional Essay: An optional fourth essay will allow you to discuss any issues that do not fall within the purview of the required essays.
If there are any areas of concern, this is the correct place to address them. Strike an upbeat tone here and avoid excuses. Explain your issue clearly and focus most of the essay on the correction for the issue. For example, if you had a disciplinary issue in college, spend most of the essay demonstrating that you learned from the experience and have been an ideal citizen ever since.
If you do not have a weakness to address here, it’s an ideal opportunity to provide any information that you were unable to work into the other three essays. If you have an unusual background, hobby or extracurricular experience, this may be an opportunity to showcase your unique profile.
June 6, 2013
The Eugene Lang Entrepreneurship Center at Columbia Business School has announced the creation a new space designed to support student entrepreneurs across the entire campus. Known as Columbia Entrepreneurs Lab, this cooperative working space will …
The Eugene Lang Entrepreneurship Center at Columbia Business School has announced the creation a new space designed to support student entrepreneurs across the entire campus. Known as Columbia Entrepreneurs Lab, this cooperative working space will be available free of charge to students accepted into the new program.
More than a dozen entrepreneurs will serve as the inaugural class for the Lab. Participants will have access to practical resources and mentorship opportunities that will help them launch new ventures in a variety of fields—from healthcare to environmental protection, to media and entertainment.
One of the proposed ventures uses cutting-edge language processing combined with a 3D graphics engine to create a rendering of any scene based purely on a person’s words. Dubbed WordsEye by its creators, the technology recently claimed the $100,000 grand prize in the fourth annual New York Business Plan Competition.
“The Entrepreneurship Lab is a collaboration between multiple schools across campus and an important milestone in Columbia University’s efforts to prioritize the importance of entrepreneurship programming for all Columbia entrepreneurs,” says Professor Murray Low, director of the Lang Center.
“Our goal in launching the lab was to provide a cooperative space that could serve as an incubator to some of the many impactful ideas housed in the minds of Columbia community members.”
Columbia Business School alumnus Derek Lee ’08 is one of the lead facilitators of the program. “I think this class of entrepreneurs provides a solid start to the CEL initiative,” he says. “Our goal is to provide them with skills and perhaps more importantly, experiences they can bring with them into the fall.”