Tag Archives: Facebook

Will Your Social Media Profile Hurt or Help Your MBA Application?

Do you have a profile on any of the major social media platforms? Do you frequently tweet, upload pictures to Instagram or Flickr, or post updates on Facebook? If so, you might want to make …

Do you have a profile on any of the major social media platforms? Do you frequently tweet, upload pictures to Instagram or Flickr, or post updates on Facebook? If so, you might want to make sure your online presence won’t derail your MBA application efforts.

If an admissions team is leaning toward admitting you to their program, it’s possible that they could do a quick Google search on your name before making their final decision. If you’ve demonstrated bad judgment by posting pictures of yourself doing not-so-upstanding things or making offensive or otherwise politically incorrect comments, you’ve given them a reason to move your application to the ding pile.

Want to find out more about what should stay and what needs to go as you assess your social media profile? Click over to read the rest of my guest post, Social Media and Your MBA Application, published on Peterson’s Newswire.

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Which B-Schools are Social Media Savvy?

Are you at all surprised that Harvard Business School and Stanford Graduate School of Business boast the strongest performance in MBA50′s 2013 US B-School Social Media Ranking? According to the results presented by chief editor …

Are you at all surprised that Harvard Business School and Stanford Graduate School of Business boast the strongest performance in MBA50′s 2013 US B-School Social Media Ranking? According to the results presented by chief editor of MBA50 Matt Symonds, HBS leads the pack on Facebook and Linkedin, while Stanford GSB attracts the biggest following on Twitter and You Tube.

In fact, the data gathered shows these two schools are way ahead of other elite American MBA programs, and Symonds calls the difference between the top 5 and top 25 striking, noting that “many business schools have been slow to embrace social media, particularly in the way they market themselves.”

Top Five in Twitter Followers

  1. Stanford GSB (113,560)
  2. HBS (67,811)
  3. UPenn Wharton School (63,670)
  4. MIT Sloan School of Management (40,943)
  5. Georgetown McDonough (39,214)

Top Five in Facebook Likes

  1. HBS (121,678)
  2. UV Darden School of Business (71,850)
  3. Stanford GSB (71,662)
  4. Wharton (37,285)
  5. MIT Sloan (25,061)

Top Five in LinkedIn Followers

  1. HBS (32,670)
  2. Wharton (18,523)
  3. Stanford GSB (11,991)
  4. UV Darden (8,533)
  5. MIT Sloan (7,878)

Top Five in YouTube Subscribers

  1. Stanford GSB (53,797)
  2. HBS (32,436)
  3. UC Berkeley Haas School of Business (7,863)
  4. Columbia Business School (7,052)
  5. Wharton (6,070)

As the numbers show, the difference between first and fifth in each category is stark, indicating that today’s business schools need to significantly ramp up their social media participation if they hope to land the attention of this generation of tech-native consumers.

Today’s students don’t see social media as a trend; rather, this is a generation that has grown up with the Internet. Business schools, like any enterprise, need to adapt and evolve to this new reality in order to prepare graduates who can develop and manage marketing strategies that address the nuances of the online world.

You may also be interested in:

Give Yourself a Social Media Makeover as a B-School Applicant

Social Media Influences Curricula, Affects Applicants

 

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Give Yourself a Social Media Makeover as a B-School Applicant

This post originally appeared on Stacy’s “Strictly Business” MBA blog on U.S.News.com In the era of social media saturation, business school hopefuls have to think about more than just drafting memorable essays, nailing interviews and …

This post originally appeared on Stacy’s “Strictly Business” MBA blog on U.S.News.com

In the era of social media saturation, business school hopefuls have to think about more than just drafting memorable essays, nailing interviews and marketing themselves effectively during the MBA application process. Today’s applicants must scrutinize their public persona on Facebook, Twitter, LinkedIn and elsewhere to make sure it matches the version they wish to present to the b-school admissions committee.

According to the 2012 Kaplan Test Prep Survey of business school admissions officers, 32 percent of business school admissions officers have Googled an applicant, and 27 percent have visited a social networking site to learn more about an applicant.

Those numbers may not seem high now, but all signs indicate they will only creep up as admissions officers use social media to verify information and look for indicators via your status or wall posts as to how you would contribute to forming a strong, productive cohort.

Jeff Olson, vice president of data science for Kaplan Test Prep, says the traditional application components represent the polished version of the applicant, while what’s found online is a rawer version of that candidate.

“Schools are philosophically divided on whether an applicant’s digital trail is fair game, and the majority of admissions officers do not look beyond the submitted application,” Olson says in a release. “But our advice to students is to think first, Tweet later.”

The obvious first step toward scouring your online media persona is to perform a Google search of your name and see if any “red flags” pop up in the first 10 pages of search results. If you do find inappropriate content, remove it or try to edit it whenever possible.

Most applicants today have been on Facebook for years, so this is often an area ripe for a profile cleanup. I worked with one client from Portugal, Marco, who had a 3.9 undergraduate GPA and a 710 GMAT score but worried that his Facebook profile detracted from the strong candidate he strived to present on his applications. I advise all applicants to take the same steps we did to remedy the situation.

We started by deleting or making private any photos or posts that might have tarnished his professional persona. Next, Marco updated his profile photo and chose one where he had a great smile. He kept posts that attested to his professional focus and intellectual curiosity and weeded out “likes” to reflect his maturing perspective.

Admissions committees expect you to have friends and family, but be judicious in analyzing whether the pictures and comments support how you want to be perceived online. You might consider changing your preferences so people can’t tag pictures of you in order to better control your brand.

After you’ve completed a thorough cleanup, start cultivating a more professional side on Facebook. Connect with MBA programs you’re interested in by liking them, and engage in their online communities by posting intelligent, courteous comments that demonstrate to admissions how you would behave on campus if admitted.

Following Marco’s Facebook makeover, he felt confident his profile reflected the strong candidate he’d worked so hard to become, and Marco ultimately received acceptances at the University of Virginia Darden School of Business and UCLA Anderson School of Management.

Twitter is a great way to stay on top of news coming out of the schools, as most MBA programs and business school deans actively use the micro-blogging site. Following the tweets from admissions, retweeting and the occasional direct message to ask an admissions question could put you on their radar in a positive way.

As with Facebook, the idea is to present yourself in the best light possible. Keep it fun, intellectual, engaging, and never profane, insulting, negative or prejudicial.

Perhaps the most important step after sorting out your personal-social persona is beefing up your professional online identity. If you’re not already on LinkedIn ”“ the world’s largest professional network ”“ now’s the time to join.

[Explore how LinkedIn is changing MBA grads' job searches.]

Here, you can create a professional profile with far more detail than a standard one-page resume, and LinkedIn is often seen as a more legitimate way to network with current students or alumni who can provide feedback about the MBA programs you’re most interested in, as well as professionals working in industries you want to target. Joining groups based on common interests, and contributing to discussions on LinkedIn can also help you effectively expand your network.

In the end, the goal for MBA applicants is to develop a personal brand and make sure your social media sites promote brand “You.” Put your best foot forward by keeping your social media presence clean, mature and presentable, and have faith that you can do so without scrubbing away your entire personality

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SBC Scoop: Matching Your Face(book) To Your Name

*Please note that no client details are ever shared in SBC Scoop or otherwise without complete sign off from client. Marco was ready to start sending in his applications: he proudly displayed his 3.9 GPA …

*Please note that no client details are ever shared in SBC Scoop or otherwise without complete sign off from client.

Marco was ready to start sending in his applications: he proudly displayed his 3.9 GPA from UCLA, a strong 710 GMAT score, and with the help of his consultant, a polished essay that delved into his experience working for a consulting firm in his father’s native Portugal. In addition, he felt confident that his natural leadership style and friendly demeanor would win over personal contacts at his target MBA programs.

There was just one question- how to manage those new contacts online? While sending a Facebook friend request, or just as frequently, receiving one from current students, alumni or even admissions officers while researching MBA programs was easy, Marco wondered how they would perceive the collection of photos and posts making up his profile. It was time for a little profile cleanup.

As captain of his college rugby team, Marco had whole folders of great photos to flip through. Obviously, the action shots that made the school newspaper could stay, and so could the all-smiles team portrait taken with the league trophy his junior year. But when it came to the photos from the party after the championship game, those had to go. Marco carefully made private or deleted any photos that looked a little too “fun” for the professional image he wanted to convey.

The photos from his first company Halloween party went too- the costumes were funny, but didn’t make sense without context. The fun but intense political debates with mom and his uncles back in California over the last election on his wall posts? Sure, public was fine when “public” just meant family and close friends, but not any more.

Marco bounced a few “close calls” off his Stacy Blackman consultant and found some inside jokes with old college friends that didn’t make sense and should go, but also found that an active set of posts on the right topics attested to his professional focus and intellectual curiosity and should stay. They even found a few details he’d forgotten in his basic info, like adding a former employer to match his resume and updating his current location, and finally swept away some outdated “Likes” to reflect his maturing perspectives. Together with his consultant Marco focused on keeping his social media presence clean, mature and presentable, without scrubbing away Marco’s entire personality.

A few minutes to do the same to some other profiles after uploading a fresh new profile photo, and Marco felt confident his Facebook page reflected the strong candidate he’d worked so hard to present on his applications. He accepted all his pending friend requests, along with acceptances to Darden and UCLA.

Do you need help managing your presentation? Stacy Blackman Consulting experts are happy to give you a free consultation on any of your MBA concerns.

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New Stacy Blackman Facebook Contest!

Coming soon…here are the rules: We will post product photos over the next several days.  Be one of the first three to tag or comment on the photo and you will win the product featured. It’s …

Coming soon…here are the rules:

We will post product photos over the next several days.  Be one of the first three to tag or comment on the photo and you will win the product featured.

It’s that simple…just check our Facebook page to see the photo uploads.   www.facebook.com/StacyBlackmanConsulting

Good luck!!

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Latest News from The MBA Tour

If you haven’t tapped the resources of The MBA Tour yet, check out their Facebook Group, “MBA Networking,” which is now ranked #1 in member activity. Set up to encourage discussion among pre-MBAs who use …

If you haven’t tapped the resources of The MBA Tour yet, check out their Facebook Group, “MBA Networking,” which is now ranked #1 in member activity. Set up to encourage discussion among pre-MBAs who use the Internet as their number-one source for learning about business schools, The MBA Tour CEO Peter Von Loesecke says the Facebook group reaches out to people in a way that’s right for them. “Members drive the agenda, they get the answers they want, they network and establish the partnerships they’re looking for.”

One of the activities group members take part in is the mentorship program.  Through MBA Networking, graduates or current MBA students are linked up with business people considering going back to school.  The partnership is invaluable to anyone who wants personal insight and non-biased information given in a relaxed social networking environment.  Members take part in wall-postings and discussions on everything from international education, to internships, and specialized programs.

The MBA Tour has events planned all over the world in the coming months. See where The MBA Tour is headed next.


For a concise, thoughtful guide that will help you navigate the MBA admissions process with greater success, order our NEW book, The MBA Application Roadmap.

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