Latest GMAC Survey Shows Chinese Flocking to B-School

Monday, April 16th, 2012

The number of GMAT scores sent by Chinese citizens to schools around the world nearly tripled (from 48,664 to 126,090) in the past five years, says a new report on GMAT score-sending patterns in Asia from the Graduate Management Admission Council (GMAC).

With 40,069 exams taken by Chinese citizens in the testing year ending June 30, 2011, growth has been driven by women test takers and those younger than 25, who are largely interested in specialized master’s programs outside of China.

According to an interview with Dave Wilson, president and chief executive of GMAC, the reason for this shift is that a lot of young people realize that the best time to take the GMAT is when they are in the last year of undergraduate program, when they’re used to exams and have the time to study.

The 2012 Asian Geographic Trend Report also illustrates the globalization of management education and the quality options within Asia and around the world. Programs in Asia saw a 63 percent increase in the number of GMAT scores received from test takers in testing year 2011 (42,933) when compared with 2007 (26,296). India remains the region’s leading destination for GMAT scores, receiving 11,484 score reports in 2007 and increasing to 17,638 in 2011, with the vast majority of scores coming from Indian citizens.

Overall, Asian citizens sent 69 percent of their scores to management programs in the U.S. in 2011, compared with 74 percent in 2007. Other study destinations among the top 10 that received more than 10,000 score reports from Asian citizens included India, United Kingdom, Singapore, and Canada.

The report also shows that Asian citizens sent an average of 3.4 GMAT scores per exam taken in 2011, significantly higher than the global average of 2.9.  However, there were substantial regional differences in score-sending habits. For example, Indian citizens sent the highest average number (4.4), and South Koreans sent the lowest (2.0).

“The significance of the Asian impact on management education is real,” says Wilson. “The flows of graduate management students to, from and within the region have positive benefits for Asian firms as well as multi-national companies that operate there.”

Guessing and Skipping Strategies for the GMAT

Tuesday, April 3rd, 2012

Learn what sophisticated GMAC research reveals about last-minute time-crunch strategies on the GMAT.

It’s All About Timing

Of course, learning to solve problems under time pressure is an important part of preparing for the GMAT.  Of course, you should do everything you can do to maximize your ability to perform at the highest level on as many questions as possible.  Of course, that’s what any responsible person preparing for the GMAT will strive to do.

All true, but as our friend Robert Burns (1759 – 1796) reminds us, the best laid plans of mice and men go oft astray.  As well as you prepare, as diligently as you practice, you may find yourself at the end of a section on a real GMAT running out of time. What should you do? Guess randomly or omit the question?

Guessing vs. Solution Behavior

First, I need to clarify what I mean by “guessing.”  By “guessing”, or “random guessing”, I mean you have no earthly clue which of the five answer choices is right.  The right answer could equally be any of the five as far as you are concerned.  This would most often occur if you are doing rapid guessing in the last few seconds of a session — answering, say that last 5 question in the last 10-15 seconds, for example (we’ll talk about the wisdom of that below.)  Conceivably, a question could occur in the middle of the test which utterly befuddles you, but given that you have been preparing diligently for the GMAT, the likelihood of something so arcane as to stymie you completely is remote at best.

If you study the question, and can eliminate some answers, but don’t know which of the remaining answers is right, this is called “solution behavior“. On average, solution behavior will benefit you. It is always, 100% of the time, much better than either random guessing or omitting.  If you have any clue about a question, and can narrow the answers down to three or two choices, then guess from among those and move on.  NEVER leave such a question blank. I cannot underscore that enough.

On the Verbal Section: Omit (AKA Skip)!

GMAC, those folks that design the GMAT, did a study in 2009 trying to answer the question about guessing or omitting in the final moments of the test.  They looked at patterns in tens of thousands of GMATs, and culled through the data.  You can read the whole paper at the link below, but I really summarize everything you need in this blog article.

It turns out, on the verbal section, it appears there is no substantial difference between guessing on the last few question or omitting them.  Your score will be, on average, the same regardless of which way you choose.  This is invaluable information, because it implies undoubtedly the best strategy to use in that situation.  I quote the GMAT gurus in the article: “If an examinee found herself with only a minute remaining to answer the last four items of the verbal section, it would be to her benefit to spend time trying to answer at least one of the remaining questions with thought while feeling confident that leaving the remaining items blank would not affect the score much differently than random responding” (p. 12).  Thus, when running out of time on the Verbal section of the GMAT, your focus should be: remain calm, and simply do your best working thoroughly with each question one at a time, even if that means there are two or three questions you simply don’t see.    That’s the univocal strategy for the precious last minutes on the GMAT Verbal section.

On the Quantitative Section: Know Thyself!

The data from test takers is far more nuanced on the quantitative section.  Here, the advice varies widely, depending on your abilities.  I will assume you have at least a rough idea about whether you are a top scoring math student or someone who really struggles with math.

For folks who struggle with math, who are anticipating a relatively low grade on math (i.e. below 25), it turns out that, as in the verbal section, it is advantageous to omit questions. If you don’t know, simply leave the question blank instead of randomly guessing.  Again, if you have enough insight to eliminate even one answer choice, that’s no longer guessing but rather solution behavior, and you should guess from the remaining answers.  But if you truly have no clue, and especially if you are running out time, plan to omit questions, and do you best with the ones which you can either solve or apply solution behavior.

For folks at the other end of the spectrum, folks very talented in the quantitative section and shooting for one of the highest scores, the advice is the polar opposite: omitting a question is one of the worst things you can do.  If you are that caliber of math student, probably few GMAT PS or DS questions will outright stump you, but if you don’t work quickly, running out of time might be a problem. If worst comes to worst, and you have less than a minute to do the last handful of questions, you will be much better served by randomly guessing than leaving anything blank.

What about the many folks in between, folks headed for a decent score on GMAT Quantitative, but not planning to blow the doors off?  Well, if you’re really good at math, omitting answers hurts you a lot.  If you medium at math, omitting answers hurts you a little. Basically, you are better off answering every question, even if that means random guessing in a last mad dash at the end.

Summary

Those are the most sophisticated data-driven recommendations on GMAT guessing strategies available. Of course, if at any point you can practice solution behavior — that is, you can intelligently eliminate some answer choices and after that get stuck — then you should always guess from the remaining choices and never leave such a question blank.  And, of course, the more you practice against the clock, and practice a wide variety of GMAT questions, the less the dilemma of a last-minute crunch will be your problem at all.

Work Cited:

Talento-Miller, Eileen and Ranimn Guo. Guess What? Score Differences with Rapid Replies versus Omissions on a Computerized Adaptive Test.  GMAC Research Reports, RR-09-04, February 1, 2009.

Original paper available at: http://www.gmac.com/NR/rdonlyres/14987E08-3220-4D52-BDC3-D5EB12EAA7AC/0/RR0904_GuessWhat.pdf

***

This post was written by Mike McGarry, GMAT expert at Magoosh, and originally posted here.

MBA Still Top Choice for Prospective B-School Students

Thursday, March 15th, 2012

The growing popularity of specialized master’s programs has not diminished interest in MBA programs; rather, a new segment in the prospective student population has emerged, based on findings in a new report from the Graduate Management Admission Council.

Among all prospective students surveyed, 55 percent still report exclusive interest in attending an MBA program (this has remained steady over the last three years), while 18 percent of prospective students have their sights set only on a specialized master’s program, up from 13 percent in 2009.

The mba.com Prospective Students Survey results for the first time offer insight into the reasons why prospects choose study destinations. Similar to GMAT score sending patterns, the United States, United Kingdom, and Canada came in as the top three preferred destinations. Those surveyed cited the reputation of a country’s educational system as the most compelling reason for choosing a specific destination.

Prospective students intending to study in the U.S. cited better career preparation, whereas improved chances for an international career was cited for non-U.S. destinations. Notably, respondents selecting Canada, Singapore, and India cited affordability as a key factor.

“Prospective students have more information and more options with program choice than ever before,” says Dave Wilson, president and CEO of GMAC. “But as the dark economic clouds continue to dissipate, the challenge of meeting the financial costs of a graduate management program is very much on their minds.”

Fewer respondents cited economic reservations as a constraint to pursuing a graduate management degree compared with three years ago. Yet, when choosing a specific program to apply to, financial considerations have become more important. Potential students say they will rely more on personal savings and family support than on loans, grants and other aid.

The Prospective Students Survey includes responses from 16,000 people who registered on mba.com in 2011. With more than 56,000 aspiring management students providing feedback about their motivations, behaviors, program choices, and intended career outcomes over the past three years, it is one of the largest surveys of its kind.

No Seats for Cheats at Today’s Business Schools

Monday, January 16th, 2012

This post originally appeared on the U.S. News–Strictly Business MBA Admissions Blog.

Green M.B.A.’s may be all the rage, but business school admissions is one department where the “reuse, repurpose, recycle” philosophy isn’t welcome. In fact, any applicant tempted to the dark side with the seductive ease of cut-and-paste should reconsider, as more and more schools attempt to suss out the copy cats this application season using the web-based tool Turnitin for Admissions.

Dedicated to detecting and preventing plagiarism in the application process, Turnitin for Admissions launched in 2009 to meet the needs of admissions officials frustrated by receiving identical personal statements from multiple applicants. The service works by comparing submitted documents to an extensive database of Internet content, student and applicant essays, subscription content, and other documents to generate a “Similarity Report.” Admissions officials then review the report to determine whether the matching content constitutes plagiarism.

Pennsylvania State University’s Smeal College of Business became one of the first business schools to sign up for the service after Carrie Marcinkevage, the M.B.A. program’s managing director, discovered 29 cases of plagiarized essays on the topic of—wait for it—”principled leaders” during one application cycle. A recent follow-up article on the subject of plagiarism in BusinessWeek indicates that there are now 10 to 20 business schools currently using the Turnitin service, including the UCLA Anderson School of Management and Wake Forest University’s Schools of Business. Turnitin spokesman Jeff Lorton notes the exact number is difficult to determine due to third-party sales and b-schools covered under their institutions’ licenses.

While admissions committees may frown upon the notion of submitting the same essay on leadership to all five of your target schools, Turnitin for Admissions makes clear that it’s geared specifically toward detecting documents submitted by multiple applicants—not catching so-called “self plagiarism.”

In related news, the Graduate Management Admission Council shared a Q&A with the head of GMAT test security, Dan Eyob. To give you a bit of history: A few years back, GMAC discovered that 1,000 prospective M.B.A. students had visited Scoretop.com and paid $30 to get a sneak peak at live GMAT questions before taking the exam. Not long after, GMAC delivered the ultimate smackdown on would-be cheaters with the introduction of a biometric palm scan to identify testers at GMAT testing centers worldwide.

GMAC invests heavily in security, Eyob explains, because any security breach undermines the integrity of the test. “We want to make sure the person whose GMAT score is reported to schools is the person who actually took the exam and has honestly earned the GMAT score submitted for admission, and we want to make sure no one has access to any test content before sitting for the exam.”

The company’s No. 1 tool for staying ahead of cheaters is the palm vein reader, which allows for both “one-to-one” and “one-to-many” matching. “The palm vein reader ensures that a test taker’s palm vein pattern matches the pattern provided by the same test taker either at a previous test sitting or earlier in that testing appointment,” Eyob explains. “It also ensures that a palm vein pattern provided by one test taker doesn’t match the palm vein pattern provided by any other test taker. We can tell before the official GMAT scores are released whether a test taker has sat for the GMAT exam under a different name.”

If GMAC has solid evidence that cheating has occurred, he says, the next step is informing schools of the cancelled scores and the reason for it—even if the cheating is discovered years after the fact.

Personally, I think integrity and ethics are key components of business in general and should certainly figure prominently throughout the application process. If you cannot refrain from lifting another’s thoughts for your essays or attempting to access test content prior to sitting for the GMAT, how can you define yourself as an ethical business person? B-schools should take extraordinary steps to screen out all unethical behavior, beginning in the application process, as this helps weed out those who would become questionable business leaders in the future.

GMAC Reports 2011 M.B.A. Application Trends

Monday, September 19th, 2011

This post originally appeared on the U.S. News–Strictly Business blog.

M.B.A. application volume historically trends countercyclical to economic conditions—rising in bad times and falling in good—but this year, the faltering global economy seems to have contributed to a slight slowdown in the number of people applying to business school, the Graduate Management Admission Council‘s (GMAC) annual Application Trends Survey has found.

About two thirds of two-year, full-time M.B.A. programs reported decreases in application volume, while the majority of part-time and executive programs said application levels had remained the same or rose in 2011 compared with 2010.

The Asia-Pacific region experienced the largest slump, with 78 percent of programs reporting a decline in growth. GMAC is quick to point out that the drop in numbers, which can be seen in full-time M.B.A. programs in every corner of the globe, may indicate the effects of a gradual economic recovery climate in which prospective students are loath to spend significant time out of the work force.

A recent piece in Bloomberg BusinessWeek echoes that notion, reporting that Harvard Business School‘s 2+2 Program, aimed at new college graduates, has received dozens of deferral requests from students who have decided to pursue a steady paycheck for the time being.

This dip in applicant volume hasn’t affected acceptance rates, however. The majority of full-time M.B.A. programs reported an applicant base that is similarly or more qualified than last year, the survey reveals. Growth among strong candidates, as noted in recent GMAT exam data showing higher total score averages, could explain this phenomenon of improved quality in leaner times, says GMAC.

The steady interest in graduate management education by foreign applicants likely staunched the declines reported by two-year, full-time M.B.A. programs in the United States. According to the survey, 45 percent of the 2011 applicant pool came from outside the United States, while last year just 39 percent of b-school aspirants were international. Most of these foreign applicants come from India, with China a distant but growing second.

It’s also worth noting that registration volume for GMAT testing has grown sharply over the last several months, says GMAC President and CEO Dave Wilson, which is one indication of student demand that might benefit schools as they head into the next admissions cycle.

“At the end of the day, you really can’t time the market,” writes Random Wok blogger Mark Wong, who soon starts the full-time M.B.A. program at the UCLA Anderson School of Management. “And while political dysfunction and looming economic recessions are fun to track, the honest truth is that these outside factors played very little into my decision to get an M.B.A. This year was the time for me to go to back to school based on my career progression.”

Financial markets go up and down, and so does the demand for an M.B.A. degree. If it’s down now, it will go up. I have seen the cycle several times in my career as an admissions consultant. I also believe that having the M.B.A. degree is an evergreen tool no matter what is going on in the economy. If times are tough, your network and job search resources are that much more valuable. In a hyper-competitive employment market, having an M.B.A. from a top school only helps to differentiate yourself from the crowd.

Improved Job Market Greets New MBAs

Wednesday, May 11th, 2011

Those earning MBAs this spring have reason to rejoice: two annual surveys released Tuesday by the Graduate Management Admission Council (GMAC) indicate the job market has improved and employers expect conditions to get even better in the coming months.

Research from GMAC shows that more B-school graduates have found jobs before finishing their studies this year compared with the class of 2010. What’s more, companies are increasingly turning their attention to growing their operations—and bringing on new employees—after years of riding out rough economic conditions, GMAC researchers found.

“There is a clear connection between the optimism employers are expressing and the improving job prospects business school graduates are seeing,” says Dave Wilson, president and chief executive officer of GMAC. “Organizations need smart managers to deal with challenges—and they rely on them to seize opportunities.”

More than half (54 percent) of job-seeking respondents to GMAC’s 2011 Global Management Education Graduate Survey had at least one job offer at the time the research was conducted in March—weeks before graduation. By comparison, just 32 percent of respondents to the survey last year who were looking for employment had landed an offer.

Even better news: salaries are also on the rise.  Graduates from two-year full-time MBA programs reported an 73 percent average increase in their post-degree base salary compared with what they earned before beginning their studies. This is an increase from the 64 percent average salary boost seen by their peers in the class of 2010.

Underlying the strengthening job market for MBAs is an overall sense among employers that the economy has stabilized enough that they can focus on growing their businesses, according to GMAC’s 2011 Corporate Recruiters Survey. In fact, 67 percent of employers represented in the survey expect to hire new MBAs during the coming year, up from 62 percent in 2010 and 50 percent in 2009. New hires in the United States can expect to earn an average base salary of $91,433, up from $89,141 last year and $86,299 in 2009. 

The 2011 GMAC Global Management Education Graduate Survey reflects responses from 4,794 graduating members of the class of 2011 at 156 graduate business schools worldwide.

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