Tag Archives: Kellogg School of Management

Kellogg School Takes 1st Place in Sustainable Investing Challenge

A team of students from the Kellogg School of Management has taken first place in the 2014 Morgan Stanley Sustainable Investing Challenge with their proposed investment vehicle that would remediate contaminated land in the U.S. …

A team of students from the Kellogg School of Management has taken first place in the 2014 Morgan Stanley Sustainable Investing Challenge with their proposed investment vehicle that would remediate contaminated land in the U.S. through reforestation.

This preeminent global competition is geared for students to develop investment vehicles aiming at delivering positive social and environmental impact and competitive financial returns.

Last week at Morgan Stanley’s New York City headquarters, Kellogg’s Nicole Chavas, Nathen Holub, Laura Kimes and April Mendez presented their winning idea for the Fresh Coast Forest Fund, which would lease 25,000 acres of contaminated municipal land to plant poplar tree farms on contaminated urban and industrial sites. Poplars naturally clean and restore soil by absorbing toxins, and could be harvested for use as biomass or wood product.

As a collaboration among the Kellogg School of Management, INSEAD, and the Morgan Stanley Institute for Sustainable Investing, the competition seeks to identify the next generation of sustainable investing practitioners, connect emerging leaders with industry professionals, and foster even greater emphasis on sustainability at graduate schools around the world.

At last week’s event, ten finalist teams proposed investment vehicles addressing issues including agriculture, solar energy and sanitation. In February, more than 220 students from 39 schools in 10 different countries submitted prospectuses for the competition.

A team from the UC Berkeley Haas School of Business won second place for their proposal, myCatch, a lending vehicle that would provide loans to organizations on behalf of small-scale sustainable fisheries.

“It is exciting to see today’s students—tomorrow’s financial professionals—pushing the frontiers of financial innovation to achieve positive social or environmental impact,” says Jamie Jones, Director of Social Entrepreneurship at the Kellogg School of Management. “The young leaders who participated in the competition will be a driving force for the conversation about sustainable investing at their academic institutions.”

Posted in General, School News | Tagged , , , , ,

Kellogg School Names Best and Worst Super Bowl Ads

Northwestern University’s Kellogg School of Management has announced the winners of its 10th annual Super Bowl Advertising Review. Microsoft earned top marks for its “Empowering” ad, but other 2014 top-ranked advertisers include Cheerios, Heinz, Volkswagen, …

Northwestern University’s Kellogg School of Management has announced the winners of its 10th annual Super Bowl Advertising Review. Microsoft earned top marks for its “Empowering” ad, but other 2014 top-ranked advertisers include Cheerios, Heinz, Volkswagen, Butterfinger and Budweiser. Less successful were CarMax, SUBWAY and Audi, which all ranked quite poorly.

“Microsoft not only led the ranking, it also embodied the inspirational tone of many of the ads this year,” says Tim Calkins, Clinical Professor of Marketing at Kellogg. “This sentiment also was reflected in the Cheerios and Heinz ads, both of which elicited the basic good feelings consumers associate with the brands.”

YouTube Preview Image

Audi finished at the bottom of the ranking, mainly because the ad featured a somewhat disturbing dog character that overwhelmed the brand. Other ads that fell flat include CarMax and SUBWAY; the CarMax ad was slightly confusing and the SUBWAY spot didn’t have the creativity required to break through the clutter.

“Many advertisers this year used emotion in the Super Bowl spots,” says Derek D. Rucker, Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing at Kellogg, who also leads the Review. “In some cases, however, the creative idea overshadowed the brand.”

Unlike other popularity-based reviews, the Kellogg School Super Bowl Advertising Review uses a strategic academic framework known as ADPLAN. The acronym, developed by Kellogg School faculty, instructs viewers to grade ads based on Attention, Distinction, Positioning, Linkage, Amplification and Net equity.

“The ad series, such as Wonderful Pistachios and Bud Light, grabbed my attention. I thought it was interesting to see how the ads built off one another to tell a story and reinforce the brand and its message,” adds Christine Fraser, one of the 50 Kellogg MBA students who participated in the Ad Review panel.

A full list of the rankings is available here.

Posted in School News | Tagged ,

Top B-Schools Participate in LGBT Awareness Competition

We came across this blog entry on LGBT issues at b-schools, published yesterday on the Huffington Post, and it definitely caught our interest. Friendfactor, the LGBT rights organization for straight friends founded in 2009, is …

We came across this blog entry on LGBT issues at b-schools, published yesterday on the Huffington Post, and it definitely caught our interest. Friendfactor, the LGBT rights organization for straight friends founded in 2009, is conducting its second MBA Ally Challenge, a friendly competition among business schools to build as many impactful ally initiatives as they can over the course of the school year.

Six schools participated in 2012, and the number has doubled this year with 12 of the top 20 U.S. MBA programs participating. The organization says that as of October 2013, these schools have activated 1,800 students across their campuses, and they have over 100 ally activities planned for the 2013-2014 school year.

Participating MBA programs include Harvard Business School, MIT Sloan School of Management, Columbia Business School, Kellogg School of Management, Chicago Booth School of Business, Dartmouth’s Tuck School of Business, UV Darden School of Business, Michigan Ross School of Business, Duke-Fuqua School of Business, Kenan-Flagler Business School, Carnegie Mellon’s Tepper School of Business, and the UCLA Anderson School of Management.

The MBA Ally Challenge ranks schools’ efforts on three criteria: the number of students who participate, the number of activities with an ally-specific component they execute, and their results on a survey that measures LGBT awareness and the inclusiveness of campus culture.

Right now, the top spots are held by the Ross School, Kellogg, and MIT Sloan. Updates on the schools’ progress will be posted by Friendfactor throughout the year, and the final results will be announced in May 2014.

Posted in School News | Tagged , , , , , , ,

Get Ready for MBA Application Videos

In an era where MBA applicants often come across as overly packaged and polished, the University of Toronto’s Rotman School of Management decided to shake things up last year by introducing a video component to …

In an era where MBA applicants often come across as overly packaged and polished, the University of Toronto’s Rotman School of Management decided to shake things up last year by introducing a video component to the application in an effort to see the unscripted side of candidates.

Until now, schools only had face time with the applicants they interviewed. Video technology allows every MBA hopeful a chance to add some color to the rest of his or her application and show the admissions committee the person behind the resume, recommendation letters and essays.

(continue reading this post on Stacy’s US News MBA Admissions: Strictly Business Blog)

Posted in Application Tips, School News | Tagged , , , , , , ,

Kellogg Applicants Encounter Video Technology Snags

The video essay, which Northwestern’s Kellogg School of Management introduced as a mandatory component of the 2013-2014 MBA application, has hit a few technical snags for some candidates this season. For the video essay, applicants …

The video essay, which Northwestern’s Kellogg School of Management introduced as a mandatory component of the 2013-2014 MBA application, has hit a few technical snags for some candidates this season.

For the video essay, applicants use a Skype-like platform where they are asked a short personal question. Users have a minute or two to mull it over, and another one or two minutes to record an answer. They can review their answer and submit it if satisfied, or if not, they have two more chances, with two new questions.

On the GMAT Club forum, applicants have shared their experiences with the new format. Many report losing connection with the first attempt, though one commenter wonders whether the current problem might have been due to system overload near the deadline, as he had no issues submitting a few weeks ago.

In case you’re curious, a few applicants revealed the following as questions posed during the exercise: What is one piece of technology you cannot live without? If you could teach a class on any subject, what would it be and why? and, What is one interesting thing about you that you would want your future Kellogg classmates to know about you?

According to a piece published yesterday in Poets & Quants,  Kellogg is reporting that 8% of applicants have run into “connectivity issues” that have prevented them from completing the exercise.

Kellogg spokesperson Jeffrey Brennan tells Poets & Quants, “Our admissions team is evaluating reports on a case-by-case basis and waiving the video essay component as needed, so applicants can meet the Round One deadline at midnight, October 16. This waiver will not adversely affect the review of applications.”

Posted in General, School News | Tagged , , ,

Northwestern Kellogg MBA Essay Tips

Fit is a crucial aspect to demonstrate in your Kellogg MBA application. The close-knit community values leadership and teamwork. At the same time, diversity in experience, background and thought is valued among the developing leaders …

Fit is a crucial aspect to demonstrate in your Kellogg MBA application. The close-knit community values leadership and teamwork. At the same time, diversity in experience, background and thought is valued among the developing leaders of Kellogg. Doing your research on the programs, activities, clubs, classes and professors at Kellogg will be important as you approach your essays. While you are reading and conversing with students and alumni, keep in mind how you envision your own background adding to the community.

This year, Kellogg has added a mandatory video interview to the application process. While it won’t replace the in-person interview for Kellogg, it is an opportunity for the admissions committee to see the person behind the accomplishments you will describe. Video interviews can be daunting, and Stacy Blackman Consulting has developed customized preparation to help you practice for this important component of the application and provide our expert feedback. Contact us to learn more about how we can prepare you for the entire Kellogg application.

Essay 1
What’s the greatest obstacle you’ve overcome (personally or professionally)? How has overcoming this obstacle prepared you to achieve success now and in the future? (350 word limit)

This essay question is designed to evaluate your character and how you handle adversity. Even if you have not faced a dramatic difficulty in your life thus far you have definitely encountered challenges. The obstacle is not as important as the lesson, so consider moments in your life when you changed perspective or learned how to solve problems as a result of a difficult situation.
No one has a completely smooth road to success, and it is often the obstacles that clarify your true passions and lead to growth. Leaders are not always perfect when difficulties arise, so even if you made mistakes along the way it is likely you learned from them. The bulk of this short essay should focus on how you overcame the obstacle and what you learned that has prepared you to solve problems or handle challenges. Consider how you would approach a similar difficulty now and what you might advise a friend in a difficult circumstance.

Essay 2
What have been your most significant leadership experiences? What challenges did you face, and what impact did you have? This is your opportunity to explain how you Think Bravely. (500 word limit)

The Kellogg MBA seeks to make “strong leaders stronger.”?Therefore, you will want to demonstrate that you are a strong leader, and that a Kellogg MBA can make you stronger. This question focuses on leadership experiences you have had and seeks to understand how you think and behave in challenging situations that may have tested your ability to work with others.
This behavioral question requires a very specific example to work effectively. The intention for this question is to see an example of a past experience that indicates how you will behave in the future, potentially when you must lead at Kellogg and in your future career. Make sure you include details about exactly what you did and said in your leadership story.

Essay 3
Part 1: What career/role are you looking to pursue and why? (250 word limit)
Part 2: Why are Kellogg and the MBA essential to achieving these career goals? (250 word limit)
(Please answer Part 2 in terms of your program choice: One-Year, Two-Year, MMM, JD-MBA).

This question has changed slightly from prior years and indicates you can approach it either as a long-term or short-term career question. Ideally your career vision is cohesive and both flow together. A career unfolds over time and can include many roles, so it’s most reasonable to consider both your long-term and short-term goals in answering this question.

Doing your research on Kellogg MBA’s academics and resources will help you answer the question about how Kellogg is essential to achieve your goals. Choose specific classes, professors and programs that fit into your career goals. Think about clubs and conferences that are unique to the Kellogg MBA and will advance your career. Your motivation to pursue an MBA at Kellogg should also show that you are interested in being an active part of the community if possible.

If you are applying to the MMM program, you’ll have to show how the MEM degree will prepare you more effectively for your career goals than the MBA alone. Be able to articulate what is different about the Kellogg MMM program as compared to the MBA and other joint degrees. Know the classes you want to take, the professors you hope to work for, and how the MMM experience will be an asset in your future career.
Similarly, the JD-MBA at Kellogg is a highly competitive admissions process and will require a very clear explanation of what you will do with both degrees after school. Consider the unique attributes of the Kellogg JD-MBA program as compared to others, and also why you specifically need both a JD and an MBA.

Re-Applicants Only
Since your previous application, what steps have you taken to strengthen your candidacy? (400 word limit) Please note: re-applicants are required to answer this question in addition to #1-3.

In answering this question make sure you provide tangible evidence that you have improved the overall package you are submitting this year. Improvements like GMAT score or new quantitative classes are especially tangible, but a promotion, increase in responsibility at work, a job change or even a change of goals and mission can apply.

Additional Information (Optional)
If needed, briefly describe any extenuating circumstances (e.g. unexplained gaps in work experience, choice of recommenders, inconsistent or questionable academic performance, etc.) (No word limit)

If there are any areas of concern, this is the correct place to address them. Strike an upbeat tone here and avoid excuses. Explain your issue clearly and focus most of the essay on the correction for the issue. For example, if you had a disciplinary issue in college, spend most of the essay demonstrating that you learned from the experience and have been an ideal citizen ever since. Low GPA issues should be explained here, and if there is a grade of C or below on your transcript the admissions committee will want to know why and feel comfortable it is an outlier in your overall academic record. For academic questions make sure you emphasize your improved performance either later in your college career or in subsequent work or classes since college.

Posted in Application Tips, Northwestern Kellogg Advice | Tagged , , , , , , , ,