Tag Archives: Kellogg School of Management

Tuesday Tips: Northwestern Kellogg 2017 MBA Essay Tips

Northwestern University’s Kellogg School of Management is a close-knit community that values a diverse community and philanthropy. At the same time, diversity in experience, background and thought is important to the Kellogg admissions committee. Do …

Kellogg MBA essay tipsNorthwestern University’s Kellogg School of Management is a close-knit community that values a diverse community and philanthropy. At the same time, diversity in experience, background and thought is important to the Kellogg admissions committee.

Do your research on the programs, activities, clubs, classes and professors at Kellogg as you approach your essays. While you are reading and conversing with students and alumni, envision how you will contribute to the community.

Kellogg has two mandatory video essays as part of the application process. After you submit your essays you will receive the questions, one of which will focus on Why Kellogg and another will be a general “getting to know you” question. The video essay is an opportunity for the admissions committee to see the person behind the accomplishments you will describe.

Prepare as if you would for an interview, drafting the topics you want to cover and practicing your presentation. The video should accurately portray your personality and demeanor, and extensive preparation will help you be comfortable and be yourself.

Video essays can be daunting, and Stacy Blackman Consulting has developed customized preparation to help you practice for this important component of the application and provide our expert feedback. Contact us to learn more about how we can prepare you for the entire Kellogg application.

REQUIRED ESSAYS

Essay 1: Leadership and teamwork are integral parts of the Kellogg experience. Describe a recent and meaningful time you were a leader. What challenges did you face, and what did you learn? (450 words)

This essay focuses on leadership and teamwork using a behavioral essay framework. By seeing the details about exactly what you did and said in your leadership story, Kellogg admissions will understand how you are likely to perform in the future.

When approaching this essay spend some time on set up to explain the background, and then use the majority of the space describing specifically what you did, thought, felt and how you behaved.

As the question specifically asks about challenges, it will be useful to show how you have overcome difficulty as a leader or learned from a tough situation. Don’t be nervous about showing weakness here. Every leader has to learn and develop, and willingness to be open to feedback and improve will be an asset to your profile.

Do not neglect mentioning teamwork, which is a core value of Kellogg’s culture. Your leadership experience is likely part of a team at work or in an extracurricular activity, and sensitivity to teamwork and collaboration in any leadership story demonstrates maturity and people skills.

Essay 2: Pursuing an MBA is a catalyst for personal and professional growth. How have you grown in the past? How do you intend to grow at Kellogg? (450 words)

This essay question is a hybrid of a classic career goals essay and a personal essay. Kellogg is interested in candidates who are able to integrate their personal and professional goals and show how a Kellogg MBA will serve both sides of life.

When you describe professional and personal growth in the past, make sure it is relevant to your plans to pursue an MBA at Kellogg. The story you tell in this essay should provide insight into your decision to pursue an MBA and allude to your future goals. Because this isn’t a question about your entire career thus far you can choose just one or two main experiences to share.

The topic of this essay should also be an experience that did show growth over time. Something like starting in an entry level position at work and progressing into a management role comes to mind easily, but also consider something like developing leadership skills over time and personal investment in your career.

You could also focus on a passion outside of work that has developed over time and led to personal growth.

Dual-degree applicants: For applicants to the MMM or JD-MBA dual degree programs, please explain why that program is right for you. (250 words)

Doing your research on Kellogg MBA’s academics and resources will help you answer the question about why you need a dual degree to achieve your goals. If you are applying to the MMM program, you’ll have to show how the degree will prepare you more effectively for your career goals than the MBA alone.

Be able to articulate what is different about the Kellogg MMM program as compared to the MBA and other joint degrees. Know the classes you want to take, the professors you hope to work for, and how the MMM experience will be an asset in your future career.

Similarly, the JD-MBA at Kellogg is a highly competitive admissions process and will require a very clear explanation of what you will do with both degrees after school. Consider the unique attributes of the Kellogg JD-MBA program as compared to others, and also why you specifically need both a JD and an MBA to achieve your career goals.

Re-Applicants Only: Since your previous application, what steps have you taken to strengthen your candidacy? (250 word limit)

In answering this question make sure you provide tangible evidence that you have improved the overall package you are submitting this year. Some of the most tangible improvements are a stronger GMAT score or grades from new quantitative classes you attended since the last time you applied.

Other steps that you can describe include a promotion at work, new volunteer activities, or increased responsibility at work or in your activities. If you don’t have something tangible and external to report, it’s reasonable to discuss how your career goals have changed or your personal aspirations have been refined as you revamped your applications.

Additional Information (Optional)
If needed, use this section to briefly describe any extenuating circumstances (e.g. unexplained gaps in work experience, choice of recommenders, inconsistent or questionable academic performance, etc.) (no word count)

If there are any areas of concern, this is the correct place to address them. Strike an upbeat tone here and avoid excuses. Explain your issue clearly and focus most of the essay on the correction for the issue. For example, if you had a disciplinary issue in college, spend most of the essay demonstrating that you learned from the experience and have been an ideal citizen ever since.

Low GPA issues should be explained here, and if there is a grade of C or below on your transcript the admissions committee will want to know why and feel comfortable it is an outlier in your overall academic record. For academic questions make sure you emphasize your improved performance either later in your college career or in subsequent work or classes since college.

Image credit: Mike Willis (CC BY-ND 2.0)

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SBC Celebrates 15 Years…See How it All Started!

Johann Wolfgang von Goethe once said, “Magic is believing in yourself. If you can do that, you can make anything happen.” There’s no doubt that I’m a people-person. Since childhood, I’ve had a knack for drawing out the personal …

Johann Wolfgang von Goethe once said, “Magic is believing in yourself. If you can do that, you can make anything happen.”

There’s no doubt that I’m a people-person. Since childhood, I’ve had a knack for drawing out the personal stories of people I’ve just met. SBC started in 2001, two years after I earned my MBA at the Kellogg School of Management, as a way for me to channel that talent to help other MBA applicants.

My number-one goal continues to be helping people to think strategically about their own unique stories and experiences, which is where they’ll often find the qualities that make them an asset to a top MBA program. I can’t believe 15 years have passed since I took on my first client!

To celebrate this important milestone, we’ve made a video to show who we are, what we do, and why we love doing it every day. Thanks for tuning in to watch our journey, and I wish each of you the very best as you chart an amazing career path of your own.

Stacy_sig

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Kellogg School Fall 2017 MBA Essay Questions

The Kellogg School of Management at Northwestern University has posted the MBA essay prompts for the 2016-2017 admissions season. The two required essays are: Leadership and teamwork are integral parts of the Kellogg experience. Describe a …

Kellogg essay questions

The Kellogg School of Management at Northwestern University has posted the MBA essay prompts for the 2016-2017 admissions season.

The two required essays are:

  1. Leadership and teamwork are integral parts of the Kellogg experience. Describe a recent and meaningful time you were a leader. What challenges did you face, and what did you learn? (450 words)
  2. Pursuing an MBA is a catalyst for personal and professional growth. How have you grown in the past? How do you intend to grow at Kellogg? (450 words)

Certain applicants will respond to additional questions:

  • Dual-degree applicants: For applicants to the MMM or JD-MBA dual degree programs, please explain why that program is right for you. (250 words)
  • Re-applicants: Since your previous application, what steps have you taken to strengthen your candidacy? (250 word limit)

All applicants have the opportunity to provide explanations or clarification in the section designated for additional information.

If needed, use this section to briefly describe any extenuating circumstances (e.g. unexplained gaps in work experience, choice of recommenders, inconsistent or questionable academic performance, etc.) (no word count)

For more information, please visit the Kellogg School MBA admissions website.

You may also be interested in:

Kellogg School of Management Fall 2017 MBA Application Deadlines

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Kellogg School of Management Fall 2017 MBA Application Deadlines

The Kellogg School of Management at Northwestern University has posted the following MBA application deadlines for the 2016-2017 admissions cycle. Round 1 Application due: September 21, 2016 Decision released: December 14, 2016 Round 2 Application …

Kellogg application deadlines

The Kellogg School of Management at Northwestern University has posted the following MBA application deadlines for the 2016-2017 admissions cycle.

Round 1

Application due: September 21, 2016
Decision released: December 14, 2016

Round 2

Application due: January 4, 2017
Decision released: March 22, 2017

Round 3

Application due: April 5, 2017
Decision released: May 10, 2017

Applications are due no later than 5 p.m. CT on the application deadline date. All applicants are considered equally; however, the earlier you apply, the greater chance the Kellogg School can accommodate your interview preference.

If you’re an international applicant, Kellogg encourages you to apply in Round 1 or 2 to allow time for your visa application.

For more information, please visit the Kellogg School MBA admissions website.

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B-School Profs Offer Strategies for the Networking-Averse

Everyone knows that a huge part of the b-school experience is creating a network that you’ll be tapping into for the rest of your career. But what if you’re naturally shy, or simply hate the …

Shy guy

Everyone knows that a huge part of the b-school experience is creating a network that you’ll be tapping into for the rest of your career. But what if you’re naturally shy, or simply hate the idea of networking because it makes you feel phony, opportunistic, or just plain “dirty”?

The majority of international students at U.S. MBA programs come from Asia, where the cultural differences related to networking are stark. Even European students often find it awkward to send introductory emails or chat up strangers at networking events. Career centers in turn worry these cultural differences put international students at a disadvantage during their internship and job searches.

In the May issue of Harvard Business Review, professors Tiziana Casciaro of the University of Toronto’s Rotman School of Management, Francesca Gino of Harvard Business School, and Marvam Kouchaki of Kellogg School of Management share strategies for making networking not only more bearable, but perhaps even enjoyable for the networking-averse among us.

The quickest way to flip the switch in your negative mindset about networking? Stop making it about you.

For example, at a networking event, take the focus off of yourself and instead focus on the other people at the event. The researchers discovered that when people focus on how they can help others — instead of how others can help them — the act of networking suddenly takes on a different tone.

“When you think more about what you can give to others than what you can get from them,” they write, “networking will seem less self-promotional and more selfless — and therefore more worthy of your time.”

The professors offer other strategies to help recast networking in a more positive light, including how you can make the focus about learning, identify common interests, or assign a higher purpose to the practice. Take a look at the original article on Harvard Business Review and see if their tips alleviate some of the discomfort you’ve been feeling up til now.

You may also be interested in:

Use Your Network to help You Get Into Business School
3 Ways to Get a Head Start When Building Your B-School Network

Image credit: Amir Kurbanov (CC BY-SA 2.0)

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Who Scored Big in Kellogg’s Super Bowl Ad Review?

Half of U.S. homes with televisions tuned in for Super Bowl 50 on Sunday, so it’s no wonder advertisers willingly pay millions per minute to grab those viewers’ attention. Two marketing professors at Northwestern University’s …

kellogg school

Half of U.S. homes with televisions tuned in for Super Bowl 50 on Sunday, so it’s no wonder advertisers willingly pay millions per minute to grab those viewers’ attention.

Two marketing professors at Northwestern University’s Kellogg School of Management think businesses can learn a lot from which ads resonate with the audience, and for the past twelve years have been leading a panel of MBA students who grade the spots on their effectiveness in real time during the Kellogg School Super Bowl Advertising Review.

This Review uses a strategic academic framework known as ADPLAN to evaluate the effectiveness of Super Bowl spots in building the advertiser’s brand. The acronym instructs viewers to grade ads based on:

Attention: Does the ad engage the audience?

Distinction: Is the execution unique in delivery?

Positioning: Is the appropriate category represented and a strong benefit featured?

Linkage: Will the brand and benefit be remembered?

Amplification: Are viewers’ thoughts favorable?

Net equity: Is the ad consistent with the brand’s history and reputation?

“Toyota’s Prius was a clear winner in this year’s Super Bowl because it kept our attention, had strong linkage to the brand and showcased its benefits,” said Derek D. Rucker, Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing, of the spot with the four elusive bank robbers titled “The Longest Chase.”

Other brands that earned top marks include Budweiser, T-Mobile, Doritos, Audi and TurboTax.  Squarespace, LG and Acura received low grades for less effective ads.

“While many advertisers played it safe, our panel found most of the overall advertising worked well with strong branding and many companies communicated a clear point of difference,” said Tim Calkins, Clinical Professor of Marketing, who also leads the Review.

“On the other hand, Squarespace ranked at the bottom of our Ad Review for the second year in a row. This is not a surprise as our panel found it both confusing and lacking a clear point of difference,” he added.

Many advertisers included humor or upbeat themes, with only a few exceptions, including Colgate, SunTrust and Audi.

Courtney Firestone, one of the 69 Kellogg MBA students who participated in the Ad Review panel, said, “As a student, getting to participate in Kellogg’s Super Bowl Ad Review was a great experience to apply what we’ve learned in class.”

A full list of the rankings is available here.

Image credit: Kellogg School of Management

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