Tag Archives: Kellogg School of Management

Who Thinks Up Those MBA Essay Questions?

With so many elite schools either reducing the number of required essays in recent years, or getting really creative with their prompts—raise your hand if you remember Berkeley Haas‘s “If you could choose one song …

With so many elite schools either reducing the number of required essays in recent years, or getting really creative with their prompts—raise your hand if you remember Berkeley Haas‘s “If you could choose one song that expresses who you are, what is it and why?”—many applicants probably wonder just how the admissions team comes up with its MBA essay prompts each year.

BusinessWeek attempts to quench the curiosity of inquiring minds with its story on how MBA essay questions get written.

For example, the Fuqua School of Business at Duke University asks applicants to share a list of “25 Random Things” about themselves,  so that candidates get away from the tendency to overly manufacture what they think AdCom wants to hear, says Liz Riley Hargrove, associate dean for admissions at the Duke MBA program.

Coming up with 25 random things to list in this essay may seem daunting at first, but this creative exercise is certainly an opportunity to follow the admissions committee’s advice to share what makes you a dynamic, multi-dimensional person.

MIT Sloan School of Management meanwhile is throwing applicants for a loop this year by asking candidates to write an essay in the form of a professional letter of recommendation on behalf of themselves. While this is something applicants are often tempted to do, Rod Garcia, senior director of admissions at Sloan, says the idea clicked when admissions staff members had to write their own annual reviews.

For the second year, Kellogg School of Management asks applicants to record a video essay, where applicants get two questions that they may take 20 seconds to think over and one minute to answer. Kate Smith, assistant dean of Kellogg’s admissions and financial aid office, tells BusinessWeek that although participants are often nervous on video, this is “a skill that students are going to need to have in the globally complex landscape of business.”

You can learn more about where business schools find the inspiration to generate ever more interesting, illuminating glimpses into the real lives of MBA applicants by following the link above back to the original article.

Posted in General | Tagged , , , ,

Kellogg School Takes 1st Place in Sustainable Investing Challenge

A team of students from the Kellogg School of Management has taken first place in the 2014 Morgan Stanley Sustainable Investing Challenge with their proposed investment vehicle that would remediate contaminated land in the U.S. …

A team of students from the Kellogg School of Management has taken first place in the 2014 Morgan Stanley Sustainable Investing Challenge with their proposed investment vehicle that would remediate contaminated land in the U.S. through reforestation.

This preeminent global competition is geared for students to develop investment vehicles aiming at delivering positive social and environmental impact and competitive financial returns.

Last week at Morgan Stanley’s New York City headquarters, Kellogg’s Nicole Chavas, Nathen Holub, Laura Kimes and April Mendez presented their winning idea for the Fresh Coast Forest Fund, which would lease 25,000 acres of contaminated municipal land to plant poplar tree farms on contaminated urban and industrial sites. Poplars naturally clean and restore soil by absorbing toxins, and could be harvested for use as biomass or wood product.

As a collaboration among the Kellogg School of Management, INSEAD, and the Morgan Stanley Institute for Sustainable Investing, the competition seeks to identify the next generation of sustainable investing practitioners, connect emerging leaders with industry professionals, and foster even greater emphasis on sustainability at graduate schools around the world.

At last week’s event, ten finalist teams proposed investment vehicles addressing issues including agriculture, solar energy and sanitation. In February, more than 220 students from 39 schools in 10 different countries submitted prospectuses for the competition.

A team from the UC Berkeley Haas School of Business won second place for their proposal, myCatch, a lending vehicle that would provide loans to organizations on behalf of small-scale sustainable fisheries.

“It is exciting to see today’s students—tomorrow’s financial professionals—pushing the frontiers of financial innovation to achieve positive social or environmental impact,” says Jamie Jones, Director of Social Entrepreneurship at the Kellogg School of Management. “The young leaders who participated in the competition will be a driving force for the conversation about sustainable investing at their academic institutions.”

Posted in General, School News | Tagged , , , , ,

Kellogg School Names Best and Worst Super Bowl Ads

Northwestern University’s Kellogg School of Management has announced the winners of its 10th annual Super Bowl Advertising Review. Microsoft earned top marks for its “Empowering” ad, but other 2014 top-ranked advertisers include Cheerios, Heinz, Volkswagen, …

Northwestern University’s Kellogg School of Management has announced the winners of its 10th annual Super Bowl Advertising Review. Microsoft earned top marks for its “Empowering” ad, but other 2014 top-ranked advertisers include Cheerios, Heinz, Volkswagen, Butterfinger and Budweiser. Less successful were CarMax, SUBWAY and Audi, which all ranked quite poorly.

“Microsoft not only led the ranking, it also embodied the inspirational tone of many of the ads this year,” says Tim Calkins, Clinical Professor of Marketing at Kellogg. “This sentiment also was reflected in the Cheerios and Heinz ads, both of which elicited the basic good feelings consumers associate with the brands.”

[youtube]http://youtu.be/PkEphTSqt84[/youtube]

Audi finished at the bottom of the ranking, mainly because the ad featured a somewhat disturbing dog character that overwhelmed the brand. Other ads that fell flat include CarMax and SUBWAY; the CarMax ad was slightly confusing and the SUBWAY spot didn’t have the creativity required to break through the clutter.

“Many advertisers this year used emotion in the Super Bowl spots,” says Derek D. Rucker, Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing at Kellogg, who also leads the Review. “In some cases, however, the creative idea overshadowed the brand.”

Unlike other popularity-based reviews, the Kellogg School Super Bowl Advertising Review uses a strategic academic framework known as ADPLAN. The acronym, developed by Kellogg School faculty, instructs viewers to grade ads based on Attention, Distinction, Positioning, Linkage, Amplification and Net equity.

“The ad series, such as Wonderful Pistachios and Bud Light, grabbed my attention. I thought it was interesting to see how the ads built off one another to tell a story and reinforce the brand and its message,” adds Christine Fraser, one of the 50 Kellogg MBA students who participated in the Ad Review panel.

A full list of the rankings is available here.

Posted in School News | Tagged ,

Top B-Schools Participate in LGBT Awareness Competition

We came across this blog entry on LGBT issues at b-schools, published yesterday on the Huffington Post, and it definitely caught our interest. Friendfactor, the LGBT rights organization for straight friends founded in 2009, is …

We came across this blog entry on LGBT issues at b-schools, published yesterday on the Huffington Post, and it definitely caught our interest. Friendfactor, the LGBT rights organization for straight friends founded in 2009, is conducting its second MBA Ally Challenge, a friendly competition among business schools to build as many impactful ally initiatives as they can over the course of the school year.

Six schools participated in 2012, and the number has doubled this year with 12 of the top 20 U.S. MBA programs participating. The organization says that as of October 2013, these schools have activated 1,800 students across their campuses, and they have over 100 ally activities planned for the 2013-2014 school year.

Participating MBA programs include Harvard Business School, MIT Sloan School of Management, Columbia Business School, Kellogg School of Management, Chicago Booth School of Business, Dartmouth’s Tuck School of Business, UV Darden School of Business, Michigan Ross School of Business, Duke-Fuqua School of Business, Kenan-Flagler Business School, Carnegie Mellon’s Tepper School of Business, and the UCLA Anderson School of Management.

The MBA Ally Challenge ranks schools’ efforts on three criteria: the number of students who participate, the number of activities with an ally-specific component they execute, and their results on a survey that measures LGBT awareness and the inclusiveness of campus culture.

Right now, the top spots are held by the Ross School, Kellogg, and MIT Sloan. Updates on the schools’ progress will be posted by Friendfactor throughout the year, and the final results will be announced in May 2014.

Posted in School News | Tagged , , , , , , ,

Get Ready for MBA Application Videos

In an era where MBA applicants often come across as overly packaged and polished, the University of Toronto’s Rotman School of Management decided to shake things up last year by introducing a video component to …

In an era where MBA applicants often come across as overly packaged and polished, the University of Toronto’s Rotman School of Management decided to shake things up last year by introducing a video component to the application in an effort to see the unscripted side of candidates.

Until now, schools only had face time with the applicants they interviewed. Video technology allows every MBA hopeful a chance to add some color to the rest of his or her application and show the admissions committee the person behind the resume, recommendation letters and essays.

(continue reading this post on Stacy’s US News MBA Admissions: Strictly Business Blog)

Posted in Application Tips, School News | Tagged , , , , , , ,

Kellogg Applicants Encounter Video Technology Snags

The video essay, which Northwestern’s Kellogg School of Management introduced as a mandatory component of the 2013-2014 MBA application, has hit a few technical snags for some candidates this season. For the video essay, applicants …

The video essay, which Northwestern’s Kellogg School of Management introduced as a mandatory component of the 2013-2014 MBA application, has hit a few technical snags for some candidates this season.

For the video essay, applicants use a Skype-like platform where they are asked a short personal question. Users have a minute or two to mull it over, and another one or two minutes to record an answer. They can review their answer and submit it if satisfied, or if not, they have two more chances, with two new questions.

On the GMAT Club forum, applicants have shared their experiences with the new format. Many report losing connection with the first attempt, though one commenter wonders whether the current problem might have been due to system overload near the deadline, as he had no issues submitting a few weeks ago.

In case you’re curious, a few applicants revealed the following as questions posed during the exercise: What is one piece of technology you cannot live without? If you could teach a class on any subject, what would it be and why? and, What is one interesting thing about you that you would want your future Kellogg classmates to know about you?

According to a piece published yesterday in Poets & Quants,  Kellogg is reporting that 8% of applicants have run into “connectivity issues” that have prevented them from completing the exercise.

Kellogg spokesperson Jeffrey Brennan tells Poets & Quants, “Our admissions team is evaluating reports on a case-by-case basis and waiving the video essay component as needed, so applicants can meet the Round One deadline at midnight, October 16. This waiver will not adversely affect the review of applications.”

Posted in General, School News | Tagged , , ,