Tuesday Tips – Kellogg MBA Essay Tips

Tuesday, September 8th, 2009

Fit is a crucial aspect to demonstrate in your Kellogg MBA application. The close knit community values leadership and teamwork. To understand what Kellogg offers to prospective students, note the areas of excellence demonstrated in the academic program, from Marketing to Finance. As Kellogg MBA’s Dean Dipak C. Jain explains, the Four Pillars are “instrumental in advancing the Kellogg MBA’s dual mission of creating knowledge and producing socially responsible global leaders, The Four Pillars — intellectual depth, experiential learning, global mindset and values/people skills — [provide] our students with the balanced tools to succeed at the top levels of any organization.”

As you determine your application strategy for this set of Kellogg MBA essays, think about how the Kellogg MBA community reflects your own background and goals. In addition, make sure to choose a range of experiences in your professional and community life. When approaching any MBA application essay, be as specific as possible in every example to authentically communicate your unique leadership and teamwork style.

Essay #1
MBA Program applicants – Briefly assess your career progress to date. Elaborate on your future career plans and your motivation for pursuing a graduate degree at the Kellogg MBA program. (600 word limit)

The Kellogg MBA career goals essay takes a standard approach, asking for your past experiences, your future goals, and how the Kellogg MBA program fits into your plans. Since you have a fairly limited amount of space to explain your entire career path, focus on the high points. When did you face a turning point or make a big decision about your career? What were some of your proudest accomplishments?

As you describe your career background, keep in mind any aspects that will relate to your future career plans. If you are a management consultant now and want to become an entrepreneur, what have you learned and experienced that will help you with those plans?
Having done your research on Kellogg MBA’s academics and resources will help you answer the question about your motivation to pursue a graduate degree at the Kellogg MBA program. Choose specific classes, professors and programs that fit into your career goals. Think about clubs and conferences that are unique to the Kellogg MBA program and will advance your career.

Essay #2
Describe your key leadership experiences and evaluate what leadership areas you hope to develop through your MBA experiences (600 word limit)

Answering this question effectively requires a candid self evaluation. Think about your key strengths and development areas in the realm of leadership. When you look back at your key leadership experiences, what did they all have in common? Can you identify a particular behavior or approach you take in your leadership style? Are you directive, collaborative, or a teaching leader? When people choose to follow you, why do they do so?

Once you know your own strengths as a leader, it’s easier to identify some areas for development. If you are great at motivating people, but not as strong in driving follow through and results, you might want to develop your directive qualities. If you are good at pushing results, yet alienate your team members, developing a consensus based leadership style may be worth your focus. Whatever your own unique approach, determine what you could use a little bit of help with and describe the specific Kellogg MBA resources to help you reach your own leadership potential.

Essay #3
Assume you are evaluating your application from the perspective of a student member of the Kellogg MBA Admissions Committee. Why would your peers select you to become a member of the Kellogg MBA community? (600 word limit)

It’s important to note the subtle change in this question since last year, when the Kellogg MBA program asked what “in your background, values, academics, activities and/or leadership skills [would]l enhance the experience of other Kellogg MBA students” While you have more latitude this year in answering the question, it may help to refer to this list for brainstorming ideas.

Doing your research is essential here. What will you contribute to the Kellogg MBA community? Investigating the activities, people and projects available at Kellogg will help you determine what you would like to be involved in. Once you determine what you are interested in participating in, you will want to clearly explain what you have to offer.
Your peers might be interested in: your ability to bring unique company or industry knowledge, attract interesting speakers to your club of interest, or manage teams in the classroom or in a club. Think about the attributes you can bring to the table and how you will drive value for the Kellogg MBA community.

Essay #4
Complete one of the following three questions or statements. (400 word limit) Re-applicants have the option to answer a question from this grouping, but this is not required.

a) Describe a time when you had to make an unpopular decision.
This question requires a very specific example to work effectively. The decision could be one that had ethical or moral implications, or perhaps demonstrated your courage and tenacity. It could be a decision you made at work or in an extracurricular setting. Whatever the story, make sure it demonstrates core attributes you want to communicate to the admissions committee. Though you are only asked to describe the decision, a satisfying result to your decision would be welcome to conclude the essay.

b) People may be surprised to learn that I….

An open ended question that is ideal for any differentiating factor. If you are a typical Indian IT applicant who actually grew up in France on a vineyard, this is the place to discuss it! Think about what aspects of your background that might be interesting, unique, and surprising in the context of the information you have already shared in this set of essays. Do not forget your overall application strategy, whatever topic you choose should be relevant to your story.

c) I wish the admissions committee had asked me……

This is a great question to help you fill in any gaps in your application strategy. What did you want to communicate to the admissions committee and weren’t able to in any other essay? Here’s your chance. You may want to use this space to highlight special leadership or teamwork examples or to differentiate yourself from your peers. Whatever topic you choose, make sure you can compose a concise and specific example and outline your own thinking and motivation.

Required essay for re-applicants only – Since your previous application, what steps have you taken to strengthen your candidacy? (400 word limit)

When determining how to strengthen your reapplication, you likely improved aspects like GMAT score, formulated an alternative transcript or become more involved in extracurricular activities. Whatever advances you have made since the last time you applied, make sure you can clearly explain what you did and how it makes you a stronger candidate. Think beyond the benefits in the MBA application to how your progress rounds out your experience. For example, an improved GMAT score could have helped you brush up on your quant or verbal skills to be more prepared for demanding MBA classes.

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Click for more posts containing Application Advice for the Northwestern Kellogg MBA program.
To see our Northwestern Kellogg MBA Essay Guide for MBA Applications, click here.

Kellogg Releases 2010 Application Essay Questions

Wednesday, June 10th, 2009

Although deadlines have yet to be announced, the Kellogg School of Management has posted the 2010 essay topics.

Essay #1

a) MBA Program applicants – Briefly assess your career progress to date. Elaborate on your future career plans and your motivation for pursuing a graduate degree at Kellogg. (600 word limit)

b) MMM Program applicants – Briefly assess your career progress to date. How does the MMM Program meet your educational needs and career goals? (600 word limit)

Essay #2

Describe your key leadership experiences and evaluate what leadership areas you hope to develop through your MBA experiences (600 word limit)

Essay #3

Assume you are evaluating your application from the perspective of a student member of the Kellogg Admissions Committee. Why would your peers select you to become a member of the Kellogg community? (600 word limit)

Essay #4

Complete one of the following three questions or statements. (400 word limit) Re-applicants have the option to answer a question from this grouping, but this is not required.

a) Describe a time when you had to make an unpopular decision.

b) People may be surprised to learn that I….

c) I wish the admissions committee had asked me……

Required essay for re-applicants only – Since your previous application, what steps have you taken to strengthen your candidacy? (400 word limit)

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For a concise, thoughtful guide that will help you navigate the MBA admissions process with greater success, order our NEW book, The MBA Application Roadmap.

Jain to Step Down as Kellogg Dean

Wednesday, June 3rd, 2009

deanjain1After eight years of leadership, Dipak C. Jain plans to step down as dean of Northwestern University’s Kellogg School of Management effective September 1 and return to the Kellogg faculty following a year’s leave of absence, Provost Daniel I. Linzer has announced.

“I have been both honored and fortunate to have been able to serve as dean of this wonderful school,” Jain said.

“Over the past eight years as dean, it has been my pleasure to work alongside wonderful colleagues whose dedication to Kellogg has made my job a joy. I truly appreciate the support, guidance and assistance that I have received from Kellogg faculty, staff, students and alumni during my tenure as dean.”

To read Dean Jain’s letter to Kellogg students, click here.

Linzer commended Jain’s leadership of Kellogg and attributed the school’s enviable ranking to his guidance and that of former dean Donald Jacobs.An interim dean will be appointed soon and Northwestern will begin a national search for Jain’s replacement.

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For a concise, thoughtful guide that will help you navigate the MBA admissions process with greater success, order our NEW book, The MBA Application Roadmap.

Non-Profit Managers Turn to Executive Education Programs

Friday, May 29th, 2009

The Financial Times on Wednesday highlighted business school programs geared toward non-profit managers in dire need of brushing up on their leadership skills during this time of economic crisis.

Programs targeting non-profit managers are fairly new at most business schools; the expense of executive education programs for corporate customers – they are typically a cash cow for business schools – makes them out of reach for most, FT says.

But some business schools have found a way to make them affordable for social sector clients through sponsorship and grants to sub­sidize the programs.

Here’s a look at some of the programs mentioned in the article. Click here to read the whole story in the Financial Times.

Thunderbird School of Global Management ran a program in March for high-potential leaders of top social sector organizations in the US and overseas. A $200,000 grant by the American Express Foundation funded the program. Part­icipants spent a week at the school’s Glendale, Arizona, campus learning about non-profit sustainability, strategy, brand management, fundraising and innovation.

Kellogg School of Management offers short courses on social sector management. The classes include critical issues in board governance, leveraging resources through partnering, and non-profit finance, and the goal is to provide intense courses on specific issues for non-profit leaders who may not have a week to spare at a training seminar.

Stanford Graduate School of Business started a mini-MBA program in 2001 geared at non-profit executives. The program, subsidized mainly by grants from the Hewlett Foundation and the Packard Foundation and alumni gifts, is held every year and lasts two weeks.

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For a concise, thoughtful guide that will help you navigate the MBA admissions process with greater success, order our NEW book, The MBA Application Roadmap.

Living Abroad Boosts Creativity, Say INSEAD & Kellogg Profs

Thursday, April 30th, 2009

living-abroad-and-creativity1From Gauguin to Hemingway to Handel, artists of all types have used travel as a way to stimulate the imagination and get their creative juices flowing. But the question is, does living abroad actually make people more creative?  Two business school professors wanted to answer that question with empirical evidence.

William Maddux, the study’s lead author, is an assistant professor of organizational behavior at INSEAD and a former visiting assistant professor and post-doctoral fellow at the Kellogg School. He and Adam Galinsky, the Morris and Alice Kaplan Professor of Ethics and Decision in Management at Kellogg, conducted five studies to test the idea that living abroad and creativity are linked.

In one study, MBA students at the Kellogg School were asked to solve the Duncker candle problem, a classic test of creative insight. In this problem, individuals are presented with three objects on a table placed next to a cardboard wall: a candle, a pack of matches and a box of tacks. The task is to attach the candle to the wall so that the candle burns properly and does not drip wax on the table or the floor. The correct solution involves using the box of tacks as a candleholder — one should empty the box of tacks and then tack it to the wall placing the candle inside.

According to the article, having the ability to see objects performing beyond their most obvious functions is a measure of creative insight, and the results showed that the longer students had spent living abroad, the more likely they were to come up with the creative solution.

In another study, also involving Kellogg School students, the researchers used a mock negotiation test involving the sale of a gas station. Here again, negotiators with experience living abroad were more likely to reach a deal that demanded creative insight. In both studies, time spent traveling abroad did not matter; researchers determined that only living abroad was related to creativity.

“This shows us that there is some sort of psychological transformation that needs to occur when people are living in a foreign country in order to enhance creativity. This may happen when people work to adapt themselves to a new culture,” says Galinsky.

Why is this news so important for anyone applying to business school now?

“This research may have something to say about the increasing impact of globalization on the world, a fact that has been hammered home by the recent financial crisis,” says Maddux. “Knowing that experiences abroad are critical for creative output makes study abroad programs and job assignments in other countries that much more important, especially for people and companies that put a premium on creativity and innovation to stay competitive.”

(image of Adam Galinsky by Nathan Mandell, courtesy of Kellogg School)

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For a concise, thoughtful guide that will help you navigate the MBA admissions process with greater success, order our NEW book, The MBA Application Roadmap.

And the MBA Goes To…

Monday, March 9th, 2009

Just wanted to point you to some thoughts I posted on our blog on BNET regarding the role age can play in the MBA admissions process.  I am frequently asked the question, “Am I too old?”.  For some of you, I am afraid, the answer increasingly may be “yes”. 

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Also, we already have received our first entry in the Beat the GMAT scholarship competition.  We are excited to review all of the entries.  The prizes are terrific so I really encourage anyone considering applying to school this year to apply!

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