Tag Archives: MBA program

Tuesday Tips: INSEAD 2017 Intake MBA Essay Tips

INSEAD, “the business school of the world,” is a dynamic, diverse and highly international MBA option. Along with the basic MBA questions most other schools ask, INSEAD is looking for significant exploration of your career …

INSEAD mba essay tipsINSEAD, “the business school of the world,” is a dynamic, diverse and highly international MBA option. Along with the basic MBA questions most other schools ask, INSEAD is looking for significant exploration of your career goals and background. Along with career aspirations and leadership experience, an international focus is important to INSEAD.

This year INSEAD has added a required video interview component to the application process, which will be completed shortly after you submit your application. The video interview has become more common in MBA applications, and Stacy Blackman Consulting has extensive experience prepping candidates for video interviews. Contact us to learn more.

Job Essay 1: Briefly summarise your current (or most recent) job, including the nature of work, major responsibilities, and where relevant, employees under your supervision, size of budget, clients/products and results achieved. (short answer)

This question should focus entirely on your current (or most recent) work situation. Though you will want to provide relevant context for your current role, make sure you are devoting most of the essay to describing the details of your day-to-day responsibilities and oversight. If you are lighter on supervising others or managing a budget, you have the opportunity to highlight some key responsibilities and results.

When you are composing this essay make sure you focus on what you uniquely have contributed to the role, rather than reciting the job description. What have you done that is above and beyond?

Job Essay 2: What would be your next step in terms of position if you were to remain in the same company? (short answer)

Once you have described what you do at work currently, INSEAD asks for you to imagine what you will do in the future. Because you are ambitious enough to be applying to an MBA program like INSEAD, you are likely on a serious career track in your current company. If your boss has already talked to you about the next step this is an easy question to answer.

If you have not explicitly discussed promotion at work, what would be the next role you would ideally pursue? If you are pursuing an MBA because you want to make a career change or because the next step at your current company is undesirable for other reasons, this may be a place to describe what that next step would be and why you do not wish to pursue it (with more context provided in the long term goal section).

Job Essay 3: Please give a full description of your career since graduating from university. Describe your career path with the rationale behind your choices. (short answer)

With this essay INSEAD is seeking to understand your career trajectory and how you have grown and progressed through your career. Think about the choices you have made in your career, and how your past experiences have combined to provide you with your current skill set.

If you have a fairly straightforward career path you can take this opportunity to comment on some of the learnings from each position to create the story of your past, present and future plans.

Job Essay 4: Discuss your short and long term career aspirations with or without an MBA from INSEAD. (short answer)

Since you have covered your current role at work, your hypothetical next step at your company and how you arrived at this place, now you can bring the story together to explain what you are pursuing an MBA from INSEAD.

While the best candidates for an MBA might be able to succeed without one, typically a top tier MBA like INSEAD is an accelerator for your career – introducing you to a broader network than you would otherwise have, expanding your skillset into new functional areas and exposing you to people from around the world.

Think about how you plan to use your MBA to accelerate your career (or change paths entirely). If you did not attend INSEAD, how would you achieve your goals otherwise? Think of this essay as a thought experiment to show that you can plan two routes to one goal, while perhaps demonstrating the superiority of the MBA path.

Optional: If you are currently not working or if you plan to leave your current employer more than 2 months before the programme starts, please explain your activities and occupations between leaving your job and the start of the programme.

If you are not employed at the moment, you will want to answer this question to show how you are utilizing your time without full time employment. Ideally you are currently involved in an activity that is going to further your career or personal goals at this time. The best answer is one that shows you are self-motivated and do not need paid work to continue developing yourself.

For example, perhaps you are volunteering in a non-profit that is related to your career goals. Maybe you are working with a friend on a start-up. Or you are consulting and building contacts in your industry.

If you are out of work only briefly, it’s also perfectly reasonable to be pursuing travel or other activities that develop your international awareness and perspective. However, make sure that your activities can tie back to your long-term goals or other key aspects of your application strategy.

Motivation Essay 1: Give a candid description of yourself (who are you as a person), stressing the personal characteristics you feel to be your strengths and weaknesses and the main factors which have influenced your personal development, giving examples when necessary (approximately 500 words).

Strengths and weaknesses are a common topic for MBA applications and seek to understand your level of maturity and self-awareness. This is a great opportunity to highlight some of your skills and attributes that demonstrate leadership, teamwork or other qualities that will drive your future career success.

Examples aren’t explicitly required, but consider that the admissions committee is reading a vast number of essays and concrete examples are both easy to understand and can help you stand out.

When describing weaknesses you will want to focus on those weaknesses that you have taken concrete steps to address, or that have been a route to learning more about yourself. Often strengths and weaknesses are two sides of the same coin, in which case you can even tie your key weaknesses to your key strengths.

Because it is often difficult to write about one’s weaknesses this is an especially important essay to share with others to seek feedback on tone and impact.

Motivation Essay 2: Describe the achievement of which you are most proud and explain why. In addition, describe a situation where you failed. How did these experiences impact your relationships with others? Comment on what you learned (approximately 400 words).

This essay is an opportunity to showcase one of your most important achievements. Impressive achievements that stand on their own are great, but you will want to pay equal attention to explaining why these accomplishments are valuable to you. If you concisely explain the accomplishment and how you were able to bring it to fruition, you will have room to provide the context for your personal pride in the accomplishment.

If you don’t have an achievement that you think is incredibly impressive on its face, consider an example that demonstrates the activities you value. Remember, not everyone has sold a company or won an Olympic medal prior to business school!

The flip side of achievement is failure, and INSEAD wants to understand how you view both. When approaching any failure essay it’s important to use a real failure that has emotional resonance for you. An accomplishment framed as a failure will be easy to see through and will not demonstrate anything about your maturity or ability to grow.

Your failure should be real, and also something that led you to grow or learn. If you can describe how you have changed your approach as a result of the failure that is an excellent outcome.

The third part of the essay deals with how these experiences impacted the others around you and what you learned. Whether you were part of a team or the main impact was on a loved one, this part of the essay encourages you to step outside your own narrative of success and failure and think about how you have impacted other people through your actions.

Most obviously a success led to happiness from a team or a manager, while a failure was disappointing to those around you. However, your particular achievement or failure could have led to a learning experience for your team, an opportunity for someone else, or a chance for you to be closer to another person through a team challenge. Think creatively about this aspect.

Note that your application to INSEAD ideally covers both the personal and professional. This essay could be an opportunity in this essay set to bring in a new angle on your profile through describing one of your most substantial accomplishments outside of work.

Motivation Essay 3: Describe all types of extra-professional activities in which you have been or are still involved for a significant amount of time (clubs, sports, music, arts, politics, etc). How are you enriched by these activities? (approximately 300 words)

Nothing is more personal than what you choose to do outside of school or work. What are the most meaningful pursuits you have spent your time on? You should both describe the main interests you have outside of your professional pursuits and explain why they are meaningful to you and why you spend time on them.

Ideally you can also explain how you will continue your involvement while at INSEAD and cite some specific clubs or groups where you see your interests contributing to the community.

Optional Motivation Essay: Is there anything else that was not covered in your application that you would like to share with the Admissions Committee? (approximately 300 words)

This essay is 300 words you can use for anything you would like to showcase and that you were unable to work into the rest of your application. Because INSEAD’s questions are quite thorough you may have covered all aspects of your candidacy and personal qualities in the other five essay questions, in which case you can feel comfortable skipping this question (it IS optional). If you did not have a place for an interesting hobby, new aspect of your background to describe, or key accomplishment, it may be appropriate to use this space to tell that story.

It is far better to fully explain any issues in your application than to leave the admissions committee to guess what happened. If you have any challenging aspects to your candidacy like a low GPA or a failing grade in college, this is the correct place to address those concerns. Explain your issue clearly and focus most of the essay on the correction for the issue.

For example, if you had a disciplinary issue in college, spend most of the essay demonstrating that you learned from the experience and have been an ideal citizen ever since rather than focusing on the negative. Avoid blaming anyone else for your issue, and relentlessly show why this one incident is in your past and will stay there.

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Tuesday Tips: MIT Sloan Fall 2017 MBA Essay Tips

MIT Sloan School of Management has streamlined the application considerably this year, removing all but one optional open-ended essay from the application, and reviving the cover letter essay that was a staple of previous admissions cycles. …

MIT Sloan application adviceMIT Sloan School of Management has streamlined the application considerably this year, removing all but one optional open-ended essay from the application, and reviving the cover letter essay that was a staple of previous admissions cycles.

While the essay formats have changed, MIT Sloan continues to seek MBA candidates with integrity, passion, creativity, intellectual abilities, drive and determination. Consider how to communicate these attributes as you approach both the cover letter and possibly the optional creative essay.

“This year, instead of responding to an essay question, we are asking applicants to submit a cover letter along with their resume. Your cover letter is an opportunity to introduce yourself, describe your past successes, and explain why MIT Sloan’s MBA Program is the right place for you.”

Your letter should conform to a standard business correspondence and be addressed to Mr. Rod Garcia, Senior Director of Admissions. (250 words or fewer)

MIT Sloan has asked for a cover letter for many years in past admissions cycles, and now for the Fall 2017 intake application is asking for a cover letter again. The benefit of the cover letter format is that you must think about your application to Sloan as if you are applying for a new job.

Necessarily, that will require you to distill your most relevant and impressive experience and apply it to achieve your goal of a place in the class. With only 250 words to work with, you will need to have two or three concise and focused examples to introduce yourself and make your case.

The best cover letters will work cohesively with your resume. That means you should imagine that the admissions committee is reading the cover letter with your resume right there and repeating content will be redundant. For the cover letter focus on the stories that will illuminate who you are and why you should attend MIT Sloan, not every accomplishment at work.

Optional Essay:
The Admissions Committee invites you to share additional information about yourself, in any format. If you choose a multimedia format, please host the information on a website and provide us with the URL.

Suggested guidelines:
Please keep all videos and media limited to 2:00 minutes total in length.
Please keep all written essays to 500 words or less.

MIT Sloan’s entirely open-ended optional essay invites applicants to respond to the essay in any format desired. This allows you to do anything you need to with this space, including clarifying any concerns or highlighting interesting aspects of your background or profile. The format can be a creative way for you to showcase any technical or design skills you have, but the content should be your primary focus.

As you consider whether to answer this essay question and what content to include, think about how the rest of your application will communicate your background, goals and any unique experience you bring to the class.

You will be submitting a resume, the cover letter and your recommenders will write about you. What information, if any, do you think will fall through the cracks? If there is something additional you need or want to communicate, address it here.

Stacy Blackman Consulting has advised candidates on everything from photo journalism projects to customized multimedia presentations for this type of essay question. We treat the application as a holistic process and would advise you on which aspects of your background to consider revealing in this optional essay.

Stumped by your MIT Sloan MBA application? Contact Stacy Blackman Consulting to learn how we can help.

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Tuesday Tips: Wharton School Fall 2017 MBA Essay Tips

The Wharton School of the University of Pennsylvania released the essay questions for the class of 2019 with the inclusion of a second required essay. This additional essay focuses on teamwork and complements the main …

wharton school essay advice The Wharton School of the University of Pennsylvania released the essay questions for the class of 2019 with the inclusion of a second required essay. This additional essay focuses on teamwork and complements the main essay question that asks candidates to reflect upon their fit with Wharton both personally and professionally.

As you consider how to approach this set of essays make sure you are conducting thorough school research. Getting to know the Wharton community through campus visits, online research and the many admissions events around the globe will help you understand the personality of the school and the alumni network to write an effective set of essays.

Essay 1: (Required) What do you hope to gain professionally from the Wharton MBA? (500 words)

This is both a standard career goals question and an inquiry into your personality and potential success in the program.

Be careful to answer the specific question in this career goals essay. Notice that you are not asked about your professional background or your key accomplishments. To answer the question asked, you will want to focus mainly on the future and what you are planning to pursue with your MBA degree.

At the same time, there is certainly room to add color by using your background information where it is most relevant to your goals. Think about the key moments of your professional life that crystallized your goals for you, and focus on illuminating those decision points rather than reciting your entire resume.

Understanding exactly how you fit in will help you describe what Wharton will do for you, as well as navigate interviews and other interactions with the Wharton admissions committee. Consider including specific information from your Wharton research in this essay such as Wharton faculty you would like to study with or unique educational opportunities at Wharton.

When you address your personal goals for the MBA make sure you are making the case for Wharton specifically. Consider what living in Philadelphia might be like, the many clubs and student activities, and leadership development opportunities like traveling to Antarctica with your classmates that may address some of your personal life goals.

Essay 2: (Required) Teamwork is at the core of the Wharton MBA experience with each student contributing unique elements to our collaborative culture. How will you contribute to the Wharton community? (400 words)

Wharton is an intense environment, but also one that takes pride in collaboration and community. This question seeks to understand how you work with others and what your leadership style is. Collaboration and teamwork are important key concepts to illustrate in this essay.

Your contribution to Wharton could be in the classroom, clubs or within small group projects. You might bring your experiences launching a new product to your marketing case studies. Maybe you will lend creative ideas to your learning team as you prepare a research project.

Perhaps you will tutor your learning team mate in accounting principles because he has never done accounting at work. Or you might contribute to the Media and Entertainment Club by leading a career trek or bringing a new speaker to campus. Think about what you have learned in your career and in prior academics that may help those around you.

This essay does not explicitly require examples of teamwork or leadership from your past experiences, but it will be a stronger essay if you provide evidence. Think about a time you demonstrated your collaborative approach to team problem solving, and consider how you can prove what you contributed to your community in your workplace or extracurricular activities.

All reapplicants to Wharton are required to complete this essay. Explain how you have reflected on the previous decision about your application, and discuss any updates to your candidacy (e.g., changes in your professional life, additional coursework, extracurricular/volunteer engagements). (250 words)

All applicants, including reapplicants can also use this section to address any extenuating circumstances. (250 words)

All reapplicants are required to provide information that supports your renewed candidacy. The most successful version of the reapplicant essay will provide tangible evidence that you have improved the overall package you are submitting this year.

Improvements like GMAT score or new quantitative classes are especially tangible and convincing, but a promotion, increase in responsibility at work, a job change or even a change of goals and mission can serve as reasonable updates.

A rejection or waitlist last year is a form of feedback, and may have led to soul searching for you. When you describe your changes make sure reflect your ability to take feedback and improve. Describe how you approached the reapplication process after assessing your own strengths and weaknesses as a candidate and making the appropriate efforts to improve.

If you are not a reapplicant this essay is a potential space to address any areas of concern in your application. If you have a low GPA or GMAT, gaps in your resume, disciplinary action in undergrad or anything else that you want to explain, this is where you would provide a brief explanation and any supporting evidence to show you have moved past the setback.

Contact Stacy Blackman Consulting for customized advice to give you that competitive edge in your Wharton application

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Tuesday Tips: NYU Stern Fall 2017 MBA Essay Tips

As the NYU Stern School of Business website states, “Stern develops leaders who make an impact on business and beyond.” Evolving from a pure finance school into one that focuses on areas like entertainment and technology, …

NYU Stern essay tips

As the NYU Stern School of Business website states, “Stern develops leaders who make an impact on business and beyond.” Evolving from a pure finance school into one that focuses on areas like entertainment and technology, Stern takes advantage of the vibrant and changing business opportunities in New York City.

The individual components of your application will be academic ability, professional achievements and career aspirations, and personal characteristics. Stern provides podcasts to describe each component on the admissions website, and it’s worth starting your research there. While your academics will be evaluated mainly through your GMAT and GPA, the essays are a crucial part of your application strategy.

The personal expression essay offers you the opportunity to present yourself creatively, but also requires you to apply structure to a completely open-ended question. It’s a great test for a life solving business problems after your MBA.

Essay 1: Professional Aspirations
(750 word maximum, double-spaced, 12-point font)
• Why pursue an MBA (or dual degree) at this point in your life?
• What actions have you taken to determine that Stern is the best fit for your MBA experience?
• What do you see yourself doing professionally upon graduation?

Why MBA, why now, is an important question to answer. While many people seek an MBA degree, NYU wants to invest in those who can use it most effectively. Perhaps you’re seeking an MBA for networking or professional credibility, or maybe you want an MBA to learn specific skills to change careers. Whatever your own personal reasons may be, make sure you can point to specific aspects of the MBA education both generally and specifically at Stern that are necessary to achieve your goals.

Note that this question specifically asks about your interest in pursuing an MBA at this point in your life. Why is now the right time for you, both personally and professionally? What will an MBA add to your already successful career trajectory to get you to the next level? If you are an older applicant you will need to spend time carefully communicating that you realize what an MBA can and can’t do for you at your professional level, and that you have a plan to leverage the MBA professionally in your next job.

This essay also offers an opportunity to demonstrate your fit with NYU Stern and describe why NYU Stern is the right place for you to spend the next two years of your life. Certainly personal experience of the campus through visits or student touch points would be ideal, but even if you are halfway around the world you can illustrate the many ways in which you learned about the NYU Stern experience.

Your post MBA goal should be both achievable and demonstrate the need for an MBA. An MBA from NYU Stern will open professional doors for you, and you should demonstrate that you are ready to take advantage of those opportunities. Think about a logical sequence that starts with your past work experience, then your MBA education and ends with your immediate post MBA goal. Ideally your goal pulls from both your current work experience and the skills you will gain in the NYU MBA program.

Essay 2: Personal Expression
Please describe yourself to your MBA classmates. You may use almost any method to convey your message (e.g. words, illustrations). Feel free to be creative.

If you submit a non-written piece for this essay (i.e., artwork or multimedia) or if you submit this essay via mail, please upload a brief description of your submission with your online application.

Open-ended essays like this one can be intimidating. You are allowed any method to introduce yourself to your classmates, and you’re probably wondering what the best medium for your message is.

However, your content is king in this essay. The best first step is to brainstorm the information you want to convey. Reflect upon your unique personal qualities and what is valued most by your friends and family. How would you want your classmates to see you? What are some of the personal stories you would share with a new friend?

Once you have established the content you want to use for the NYU Stern essay 2, it’s time to consider the medium. If you are a visual person you may chose a drawing, painting or photo series. If you are a creative writer perhaps it’s a poem or short story. If none of the “creative” approaches feel right to you, feel free to write a standard essay where you explain who you are and introduce yourself to your classmates. The medium is not the most important aspect of this essay. What is most important is the message and content of your composition to demonstrate your motivations and who you are to the admissions committee.

Stacy Blackman Consulting has helped countless aspiring NYU Stern MBA students to showcase personal and professional stories that cut through the clutter. Contact us to learn more.

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Tuesday Tips: London Business School Fall 2016 MBA Essay Tips

London Business School is a close-knit program with an international focus, set in one of the most exciting centers of culture in Europe. Among one of the top-ranked programs in the world, LBS is equally …

London Business School essay questionsLondon Business School is a close-knit program with an international focus, set in one of the most exciting centers of culture in Europe. Among one of the top-ranked programs in the world, LBS is equally valued by employers in both the US and Europe. LBS is an excellent choice for MBA hopefuls who have international experience, a goal to work in London or other parts of Europe, or just an interest in attending school outside the US.

LBS has a slim set of required questions. It will be a challenge for you to present everything you may want about your career, extracurriculars and personal attributes. Make sure you formulate a clear game plan for this set of essays so you can maximize the questions and the space permitted to make your case for admission.

Essay 1
What are your post-MBA plans and how will your past experience and the London Business School programme contribute? (500 words)

Most MBA applicants are pursuing the degree for a specific career goal post-MBA, but if you need a bit more reflection to answer this question it is worth doing the work. Self-awareness about your strengths and interests will help you refine what you want. To take your research deeper it could be helpful to talk to colleagues and alumni who have MBAs in your field to identify your career path options. Make sure that your career goals are both realistic and aspirational. An MBA will certainly open doors for you, and also may define a specific career path.

Your past experiences have certainly informed your post-MBA plans, and touching on those most relevant will be helpful to setting the background for your current pursuit of an MBA. To make this essay more than a rehash of your resume, think about explaining the rationale for your decisions throughout the essay. Why did you pursue your past experience and what has been the impetus behind subsequent career choices? At this point, why are you choosing LBS? If space permits, you will want to discuss the question of timing – why you have made the choice to pursue an MBA at this time, and why you want to attend LBS now.

Essay 2
What specific areas of London Business School life are you most excited about getting involved in and where will you add value? (300 words)

This essay is an opportunity to demonstrate passion for the school, London, activities and the community. Thorough research will be crucial here, whether online or in person. Consider both the academic community and the extracurricular communities. Reaching out to the clubs and organizations you are most interested in may allow you to interact with current students who can provide context for you. Visiting LBS would be an invaluable experience to feel the excitement in person.

To be most effective in answering this question you will want to be specific and logical in your choices of activities you will impact. What activities make the most sense in the context of your career and industry interests? What about your hobbies? Any community involvement you are currently pursuing and plan to continue could start to demonstrate your value to the groups you plan to join or lead at LBS.

International experience may be another area that is important to the LBS community and where you can add value. LBS is seeking applicants who are well traveled and thoughtful about cultural differences beyond their home countries. If you focus on your international background make sure you are able to explain what you have learned from interacting with cultures that are not your own, and relate your experiences back to what you will bring to LBS.

Optional Essay
Is there any other information you believe the Admissions Committee should know about you and your application to London Business School? (300 words)

This essay can be used to explain possible weaknesses in your application like a low GPA or GMAT score, or could be another opportunity to reveal an aspect of your candidacy that has not been covered in the previous questions.

If you use this space to explain a less than stellar aspect of your candidacy make sure you are offering explanations and not excuses. Keep all background information succinct and factual (no whining!) and explain the concrete steps you have taken to improve your candidacy and to be ready for an MBA programme like LBS.
If you are in the enviable position of having nothing to explain, this open-ended question would be a great opportunity to touch on a personal story or add color to your career goals. This could be the ideal place to describe a unique background, experience or attribute that did not fit elsewhere in the application.

Challenged by the LBS essay questions? Contact us to learn how Stacy Blackman Consulting can help.

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Tuesday Tips: UCLA Anderson Fall 2016 MBA Essay Tips

UCLA Anderson is a small and close-knit school with particular focus on entrepreneurship, entertainment, real estate and other major industries in Southern California. While UCLA has a dominant position in the region it is also …

UCLA Anderson essay tipsUCLA Anderson is a small and close-knit school with particular focus on entrepreneurship, entertainment, real estate and other major industries in Southern California. While UCLA has a dominant position in the region it is also a nationally known program that will position you well in whatever career you pursue.

Anderson can be selective about the composition of each MBA class, therefore your fit with the values and principles of the school is of primary importance. When approaching this set of essays make sure you understand what Anderson will do for you and what you plan to bring to the community.

We have helped countless applicants achieve their UCLA Anderson dreams. Contact us to learn how Stacy Blackman Consulting can help you.

Required Essay
We believe that the best results are achieved when you share success, think fearlessly and drive change. With this in mind, what are your goals at UCLA Anderson and in your short-term and long-term career? (750 words maximum)

UCLA Anderson’s values are embodied by “share success, think fearlessly and drive change” and by demonstrating that you possess those qualities you will be demonstrating your fit with UCLA Anderson. Thorough school research will provide examples you can use to describe why these values and principles drive your goals while attending UCLA Anderson. Your career goals should be examined through the filter of Anderson’s values and how you plan to use those values in your post-Anderson life.

When structuring this essay consider telling one or two pivotal stories to illuminate who you are. UCLA is looking for personal expression in this essay, and to understand how you are different from other applicants. Consider the turning points or moments that triggered reflection for you. Have you experienced a significant personal setback? What is your family background? Have you lived outside your home country? When did you face a turning point or make a big decision about your career? What were some of your proudest accomplishments? What moments have called upon your need to collaborate, lead or innovate?

For the second part of the essay briefly explain what you plan to do immediately after graduation, and then what you want to accomplish over the long-term with your career. A career path that focuses on demonstrated passions and interests throughout your life is going to be most compelling as you write this essay and each section should bridge seamlessly into the next.

For the part of the essay focusing on UCLA Anderson’s part in your plans, UCLA specifically requests citing specific classes, professors and programs. To express a bit more on the personal side it will be helpful to include the social and extracurricular aspects that attract you to the small and close-knit experience at Anderson. Be specific as you discuss the clubs and conferences that are unique to the UCLA MBA.

Optional Essay
Are there any extenuating circumstances in your profile about which the Admissions Committee should be aware? (250 words maximum)

It is important to focus on explanations rather than excuses in this essay. Potential extenuating circumstances may be a very low GPA, academic probation or using a recommender other than your current supervisor. Clearly explain the situation, and if it is a situation from the past, explain why you have changed. Providing evidence that you will not repeat the actions in question will help to solidify your answer.

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