Tag Archives: social media
June 2, 2014
Do you have a profile on any of the major social media platforms? Do you frequently tweet, upload pictures to Instagram or Flickr, or post updates on Facebook? If so, you might want to make … →
Do you have a profile on any of the major social media platforms? Do you frequently tweet, upload pictures to Instagram or Flickr, or post updates on Facebook? If so, you might want to make sure your online presence won’t derail your MBA application efforts.
If an admissions team is leaning toward admitting you to their program, it’s possible that they could do a quick Google search on your name before making their final decision. If you’ve demonstrated bad judgment by posting pictures of yourself doing not-so-upstanding things or making offensive or otherwise politically incorrect comments, you’ve given them a reason to move your application to the ding pile.
Want to find out more about what should stay and what needs to go as you assess your social media profile? Click over to read the rest of my guest post, Social Media and Your MBA Application, published on Peterson’s Newswire.
May 28, 2014
In the era of social media saturation, business school hopefuls have to think about more than just drafting memorable essays, nailing interviews and marketing themselves effectively during the MBA application process. Today’s applicants must scrutinize their … →
In the era of social media saturation, business school hopefuls have to think about more than just drafting memorable essays, nailing interviews and marketing themselves effectively during the MBA application process. Today’s applicants must scrutinize their public persona on Facebook, Twitter, LinkedIn and elsewhere to make sure it matches the version they wish to present to the b-school admissions committee.
In an online survey we conducted in April, I discovered to my surprise that 20% of applicants plan to create a new online presence to enhance their application and their online brand. It makes perfect sense though. At a time when essay word counts are shrinking, you can see how it might be more compelling if you can back up your noted interest in photography by pointing to your Instagram account.
As I mention in Poets & Quants’s recent story on social media in the b-school application, many applicants are just beginning to realize that everyone has an online brand now and so the focus at first is on clean up. Review your online persona to ensure that there aren’t any inappropriate pictures or posts. Basically, put it to the grandma test: if you wouldn’t want granny to see it, just get rid of it.
To meet the growing need for guidance in this area, Stacy Blackman Consulting has launched a new service this season called the social media strategy review to help applicants professionalize their existing profile and set them up for a lifetime of online social success.
With competition as stiff as it is at the ultra-elite schools, I would err on being a little more conservative and think about removing overly political or religious posts, and of course anything remotely sexy or related to partying. You don’t need to scrub your profile of all personality, however. Leave the travel pics and anything that supports the outside interests you’ve highlighted in your application. It’s good for the AdCom to see your informal side.
I shared a few more tips on social media and admissions strategies with editor John Byrne, so click on over to Poets & Quants to read the entire article.
January 10, 2013
The new Voices blog at Columbia Business School recently reminded current and prospective applicants of the many ways Columbia is striving to connect with social media users to share both the student experience as well … →
The new Voices blog at Columbia Business School recently reminded current and prospective applicants of the many ways Columbia is striving to connect with social media users to share both the student experience as well as insights into the MBA admission process.
Active on both Facebook and Twitter, Columbia has launched some interesting social media initiatives of late. During I<3 Columbia Business School week, first and second-year students made short videos to explain why they love the program, whether it’s because of their interactions with the community, class experiences, or life in New York City. You can see all of the video messages here.
Also, the MBA admissions department began posting “Tuesday Tips” videos leading up to yesterday’s merit fellowship deadline. Here, admissions officers share their expertise on topics ranging from work experience, rolling admissions, and letters of recommendation, and more.
Columbia Business School also hosts Twitter chats throughout the year, where Tweeters can get answers to their pressing admissions questions in real time. But you don’t have to wait for a Twitter chat to get connected. Admissions officer Matthew Moll encourages applicants to reach out anytime on Facebook, Twitter, or on any of the forums Columbia participates in.
July 5, 2012
MBA students and applicants live and breathe through social media, which is a good thing, considering the growing demand in the business world for employees with honed social media skills. According to a recent Financial … →
MBA students and applicants live and breathe through social media, which is a good thing, considering the growing demand in the business world for employees with honed social media skills. According to a recent Financial Times article—which quotes me—this relatively new form of social dialogue is revolutionizing the way business schools interact with applicants, students, companies and alumni.
Social media is a topic that interests me greatly, as Facebook, Twitter, LinkedIn and YouTube make up a huge part of my company’s communication efforts and help reinforce my brand reputation. Last year, I wrote a post for my U.S. News blog in which I discussed some of the courses in social media now available at business schools. In it, I explain that familiarity with the various forms of social media communication is no longer enough; graduates have to be able to transfer this experience into the commercial landscape.
Harvard Business School professor Misiek Psikorski, who teaches a course called Competing with Social Networks, agrees, telling FT that social media presents a new way of approaching markets, and “It is critical for our students to understand these media.”
One important point that I make in the FT article concerns managing one’s online presence, particularly where b-school applicants are concerned. MBA admissions committees are increasingly tech-savvy, and often research applicants’ Facebook, Twitter or LinkedIn accounts to confirm information on an application and generally check for appropriateness in his or her online persona.
If you have concerns about how you might be perceived by AdCom, read this SBC Scoop on Matching Your Face(book) to Your Name, which explains in detail how one client handled this situation.
Today’s students don’t see social media as a trend; rather, this is a generation that has grown up with the Internet. Business schools, like any enterprise, must adapt and evolve to this new reality in order to prepare graduates who can develop and manage marketing strategies that address the nuances of the online world.