European B-Schools Take Greater Slice of Global Market

The number of European citizens taking the GMAT is on the rise, and these individuals are sending their scores to management education programs in Europe–not America–according to an analysis of GMAT testing trends released Wednesday by the Graduate Management Admission Council (GMAC).

In fact, non-U.S. citizens accounted for more than half of all exams taken worldwide during testing year 2009–the first time this has happened since the GMAT’s creation more than 50 years ago.

“Earning a business school degree provides a critical edge in today’s complex and challenging economy, and more and more Europeans are recognizing that high-quality management education is available in their own back yard,” says Julia Tyler, executive vice president of member services and school marketing for GMAC.

Researchers attribute the surge in popularity to an increasing interest in such schools by Europeans themselves, who are sending a significantly smaller share of their GMAT scores to the United States and more score reports to programs in Europe.

So, to which programs are Europeans applying? The most popular MBA programs for testing year 2009 were at INSEAD, London Business School and IESE Business School.

This data reflects the fast-rising interest in MBA and other graduate management education programs around the world in recent years. More details about GMAT testing and score-sending trends among European citizens are in GMAC’s latest European Geographic Trend Report for GMAT Examinees, available online at

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