MBA Applications a Mixed Bag in 2010, GMAC Finds

Graduate programs in business saw mixed trends in applications in the last year, according to a global B-school survey released Wednesday by the Graduate Management Admission Council (GMAC).

Only 44% of full-time MBA programs saw applications increase this year, compared to 66% reporting such an increase last year and 77% the year before that. A similar percentage of part-time programs reported an increase, relatively level compared to results a year ago.

Executive MBA programs may be a key growth area for business schools. Of those surveyed, 59% reported gains in applications this year, compared to only 37% a year ago.

“The findings from this survey underscore the importance of flexibility and creativity in delivering management education,” said Dave Wilson, president and chief executive officer  of GMAC.

“People can always derive great value from going to business school; our surveys attest to this fact. But many changing factors affect the kinds of programs that best meet their needs. Applicants need to find the very best fit for their own game plan.”

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