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Half of U.S. homes with televisions tuned in for Super Bowl 50 on Sunday, so it’s no wonder advertisers willingly pay millions per minute to grab those viewers’ attention. Two marketing professors at Northwestern …
While the rest of America was riveted by Beyoncé’s half-time performance and the power outage at the New Orlean’s Super Dome, a group of almost 60 MBA students from Northwestern University’s Kellogg School of Management …
The Wharton School of the University of Pennsylvania’s Future of Advertising Program announced Wednesday that it will host the second annual “Wharton Future of Advertising Super Bowl Ad Tweet Meet.” Experts and pundits participating in …
Yesterday’s Super Bowl XLV had it’s share of high—and low—lights (sorry, Christina Aguilera!), but millions agreed with the assessments offered by Kellogg MBA students on the seventh annual Super Bowl Advertising Review. Volkswagen earned top …
On Sunday, February 6, the Kellogg School of Management hosts its seventh annual Kellogg School Super Bowl Advertising Review. Led by marketing professors Tim Calkins and Derek Rucker, students will watch the event and rate …
We can improve your MBA profile and boost your candidacy.
Gain insight into the review process and eliminate weaknesses from your MBA application.
The Columbia MBA essays and deadlines for the 2025-2026 admissions season are now available. This year’s applicants to Columbia Business School must complete two short-answer questions and three essays. Short Answer Question What is ...