The Johnson Graduate School of Management at Cornell University recently announced the launch of a new admissions application for its one-year and two-year MBA programs, making it one of the most unique applications in the marketplace.
Featuring a LinkedIn profile option and accessible on any device, the application allows b-school candidates to highlight their qualifications, career aspirations, networking capabilities, and portfolio work.
Prospective students have the option to populate portions of their applications directly from LinkedIn. The LinkedIn platform combined with the power of Salesforce helps Johnson admissions officers have a better understanding of prospects’ experience and talents, and stay closely connected to them throughout the application process.
“The LinkedIn feature gives an applicant the option to describe their experience and background as they would to someone they just met,” says Ann Richards, Johnson at Cornell Interim Executive Director of Admissions and Financial Aid. “This modern platform gives our applicants the chance to provide a personal tagline and meaningful summary, point out skills, explain experience, differentiate from the crowd, and show how they build a network.”
Johnson’s new application for its Ithaca-based programs was inspired by the unique application process for the Johnsonin New York City, which enrolled its first class in May 2014.
The LinkedIn feature and others aspects were designed to solicit thought-provoking content that illustrated students’ originality and expertise. To date, Johnson Cornell Tech MBA applicants have provided Prezi presentations, videos, and mobile applications as submissions, says Christine Sneva, Director of Enrollment and Student Services at Cornell Tech. Sneva led development of the innovative application, which received glowing reviews from the tech-savvy millennials, who used it.
“The application was innovative, especially the creative portion, allowing me to really show who I am and what I’ve done,” says Johnson Cornell Tech MBA student Kate Wright, MBA class of 2015. “Going to the Johnson Cornell Tech MBA campus to interview solidified that this was the program for me and got me excited about what Johnson is doing to disrupt higher education.”