Digital technology is redefining business models and transforming industries from finance to fashion at an unprecedented pace. In response, NYU Stern School of Business is introducing a new Advanced Professional Certificate (APC) in Digital Business.
At companies leading this transformation, technical professionals find they need to understand the business implications of technology as they progress to product planning and managerial roles, and non-technical professionals need to understand the fundamentals of digital technology to advance within their organizations. Stern’s new certificate will address these unmet needs.
Working professionals with or without an MBA may apply to the APC program to take five courses alongside Stern MBA students in the School’s Langone Part-time MBA program. APC students can earn their certificate in digital business in as few as two semesters and will have up to two years to complete it.
“Most of the top digital economy companies have a home base in New York City, many in Silicon Alley just a few blocks from Stern,” said Yannis Bakos, Associate Professor of Information Systems and Faculty Director of the APC in Digital Business.
“Employees in these companies can take top-tier MBA courses during evenings or weekends, and deepen their understanding of digital technology and digital business in a short amount of time. They can better assess whether a full MBA program might be the next step for them, or they can update a degree they earned before digital business was part of the MBA curriculum,” Bakos said.
APC students without an MBA may choose to apply to Stern’s Langone Part-time MBA program while pursuing their certificate. If admitted, these students can apply their APC credits towards the Langone Part-time MBA as long as they do so prior to receiving their APC certificate.
APC in Digital Business course offerings include classes on digital strategy; data mining; business analytics; digital marketing; digital media; and statistics and data analysis. As part of the admissions process, candidates must have a bachelor’s degree or its equivalent, two years of work experience and submit either a GMAT or GRE score, or proof of an MBA degree. Candidates may apply to start courses in the Fall or Spring semester.