Tag Archives: Derek Rucker

Kellogg Ranks Winners, Losers in 2018 Super Bowl Ad Review

Sure, the Eagles’s first-ever Super Bowl win is a big deal, but according to a team of 50-odd MBA students at the Kellogg School of Management, Amazon was a big winner in strategic ad rankings …

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Who Scored Big in Kellogg’s Super Bowl Ad Review?

Half of U.S. homes with televisions tuned in for Super Bowl 50 on Sunday, so it’s no wonder advertisers willingly pay millions per minute to grab those viewers’ attention. Two marketing professors at Northwestern University’s …

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Kellogg’s Super Bowl Ad Review Wrap Up

While the rest of America was riveted by Beyoncé’s half-time performance and the power outage at the New Orlean’s Super Dome, a group of almost 60 MBA students from Northwestern University’s Kellogg School of Management …

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Wharton “Tweet Meet” to Provide Live Analysis of Super Bowl Ads

The Wharton School of the University of Pennsylvania’s Future of Advertising Program announced Wednesday that it will host the second annual “Wharton Future of Advertising Super Bowl Ad Tweet Meet.” Experts and pundits participating in …

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Kellogg MBAs Give Top Marks to Volkswagen During Super Bowl Ad Review

Yesterday’s Super Bowl XLV had it’s share of high—and low—lights (sorry, Christina Aguilera!), but millions agreed with the assessments offered by Kellogg MBA students on the seventh annual Super Bowl Advertising Review. Volkswagen earned top …

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Kellogg School Hosts 7th Annual Super Bowl Ad Review

On Sunday, February 6, the Kellogg School of Management hosts its seventh annual Kellogg School Super Bowl Advertising Review.  Led by marketing professors Tim Calkins and Derek Rucker, students will watch the event and rate …

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