Tag: case study method

B-School Students Agog over Gaga

This post originally appeared on the U.S. News–Strictly Business blog. Whether the discussion centers on the growth and adaptation of KFC in China, customer service amid chaos in the Indian hotel industry, or JetBlue’s …

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MBA Applicants, Listen Up: Perfection Not Required

There’s no such thing as a “perfect” B-school candidate. It’s far more common for MBA applicants to have some form of “weakness” or “flaw” they must address head-on in their application. This might include: ...