Going All-In means saying yes to making your hopes a reality. Going All-In puts you on the path to having the future you deserve. Going All-In means you believe in yourself, your talent and your potential.
Going-All In means we are here for you anytime, day or night. Going-All In means you are not in this alone. Going All-In means success isn’t for someone else, it’s for you.
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We can improve your MBA profile and boost your candidacy.
Gain insight into the review process and eliminate weaknesses from your MBA application.
Unlimited access to and guidance from your primary consultant, dedicated to understanding you authentically, creating a winning strategy, and defining your unique story for each school.
An elite and integrated team. We stay apprised of current admit trends, school-specific priorities, best practices, unusual dilemmas, successful essay strategies, and interview standards.
We deliver admits and scholarships, as shown by our online track record: #1 on MBAinsight, BeattheGMAT, ClearAdmit, and #1 out of 11 firms for our team caliber by PoetsandQuants.
The SBC System™ has eight core modules, plus a comprehensive online resource center, THE VAULT, with over two decades of data: hundreds of sample essays, interview transcripts, and school specific guides that will keep you in the know.
The SBC System™ begins with meticulous matchmaking before we begin an engagement or accept payment. We offer a high-touch, limited client-per-consultant experience. We recommend a primary consultant only after evaluating your candidacy strength and differentiating qualities; we respect your investment and the trust you place in us.
Our matchmaking process includes criteria such as track record with target schools, proficiency with your career path, demographics, interests and character qualities, and the consultant’s availability at the time you’re interested in engaging. You’ll be matched with someone who believes in your candidacy and who is truly excited to work with you. Some of our consultants have a sweet spot for non-traditional applicants while others excel with engineers. Just like you, our consultants’ backgrounds and perspectives are varied.
Dreamers and do-ers, we are a team of success stories ourselves. Catch a glimpse of just a few of our SBC MBA admissions consultants below. Our full team can be seen here.
Ashley is a former MBA Admissions Board Member for Harvard Business School (HBS), where she interviewed and evaluated thousands of business school applicants for over a six year tenure. Ashley holds an MBA from HBS. During her HBS years, Ashley was the Sports Editor for the Harbus and a member of the B-School Blades Ice Hockey Team. After HBS, she worked in Marketing at the Gillette Company on Male and Female shaving ...
×A former associate director of admissions at Harvard Business School, Pauline served on the HBS MBA Admissions Board full-time for four years. She evaluated and interviewed HBS applicants, both on-campus and globally. Pauline's career has included sales and marketing management roles with Coca-Cola, Gillette, Procter & Gamble, and IBM. For over 10 years, Pauline has expertly guided MBA applicants, and her clients h ...
×Laura comes from the MBA Admissions Board at Harvard Business School (HBS) and is an HBS MBA alumnus. In her HBS Admissions role, she evaluated and interviewed hundreds of business school candidates, including internationals, women, military and other applicant pools, for five years. Prior to her time as a student at HBS, Laura began her career in advertising and marketing in Chicago at Leo Burnett where she worked on th ...
×Andrea served as the Associate Director of MBA Admissions at Harvard Business School (HBS) for over five years. In this role, she provided strategic direction for student yield-management activities and also served as a full member of the admissions committee. In 2007, Andrea launched the new 2+2 Program at Harvard Business School – a program targeted at college junior applicants to Harvard Business School. Andrea has also served as a Career Coach for Harvard Business School for both cu ...
×Jennifer served as Admissions Officer at the Stanford (GSB) for five years. She holds an MBA from Stanford (GSB) and a B.S. in Chemical Engineering from University of Illinois Urbana-Champaign. Jennifer has over 15 years experience in guiding applicants through the increasingly competitive admissions process into top MBA programs. Having read thousands and thousands of essays and applications while at Stanford (GSB) Admiss ...
×Erin served in key roles in MBA Admissions--as Director at Haas School of Business at UC Berkeley and Assistant Director at Stanford's Graduate School of Business (GSB). Erin served on the admissions committee at each school and has read thousands of applications in her career. At Haas, she served for seven years in roles that encompassed evaluation, outreach, and diversity and inclusion. During her tenure in Admissions at GSB, she was responsible for candidate evaluation, applicant outreach, ...
×Susie comes from the Admissions Office of the Stanford Graduate School of Business where she reviewed and evaluated hundreds of prospective students’ applications. She holds an MBA from Stanford’s GSB and a BA from Stanford in Economics. Prior to advising MBA applicants, Susie held a variety of roles over a 15-year period in capital markets, finance, and real estate, including as partner in one of the nation’s most innovative finance and real estate investment organizations. In that r ...
×Dione holds an MBA degree from Stanford Business School (GSB) and a BA degree from Stanford University, where she double majored in Economics and Communication with concentrations in journalism and sociology. Dione has served as an Admissions reader and member of the Minority Admissions Advisory Committee at Stanford. Dione is an accomplished and respected advocate and thought leader on education and diversity. She is ...
×Anthony served as the Associate Director of MBA Admissions at the Wharton School at the University of Pennsylvania, where he dedicated over 10 years of expertise. During his time as a Wharton Admissions Officer, he read and reviewed thousands of applications and helped bring in a class of 800+ students a year. Anthony has traveled both domestically and internationally to recruit a ...
×Meghan served as the Associate Director of Admissions and Marketing at the Wharton MBA’s Lauder Institute, a joint degree program combining the Wharton MBA with an MA in International Studies. In her role on the Wharton MBA admissions committee, Meghan advised domestic and international applicants; conducted interviews and information sessions domestically and overseas in Asia, Central and South America, and Europe; and evaluated applicants for admission to the program. Meghan also managed ...
×Amy comes from the Wharton School of the University of Pennsylvania where she was Associate Director. Amy devoted 12 years at the Wharton School, working closely with MBA students and supporting the admissions team. During her tenure at Wharton, Amy served as a trusted adviser to prospective applicants as well as admitted and matriculated students. She conducted admissions chats with applicants early in the admissions ...
×Ally brings six years of admissions experience to the SBC team, most recently as an Assistant Director of Admission for the full-time MBA program at Columbia Business School (CBS). During her time at Columbia, Ally was responsible for reviewing applications, planning recruitment events, and interviewing candidates for both the full-time MBA program and the Executive MBA program. She traveled both internationally and dome ...
×Emma comes from the MBA Admissions Office at Columbia Business School (CBS), where she was Associate Director. Emma conducted dozens of interviews each cycle for the MBA and EMBA programs, as well as coordinating the alumni ambassador interview program. She read and evaluated hundreds of applications each cycle, delivered information sessions to audiences across the globe, and advised countless waitlisted applicants. ×
Dana served as Assistant Director of Admissions at Columbia Business School for the Full-Time MBA program and has over 10 years of experience working in higher education. Known as a scrupulous file reader, Dana reviewed countless applications and assisted in rendering final decisions for the Admissions Committee at CBS. While leading information sessions at Columbia and on the road, Dana met and advised myriad applicants� ...
×Holly worked as a member of the NYU Stern MBA Admissions team for seven years and holds an MBA from NYU Stern. In her tenure as Director of NYU MBA Admissions, Holly worked closely with admissions teams from Columbia, Michigan Ross, UVA Darden, Cornell Johnson, Berkeley Haas, Yale SOM, and Duke Fuqua on recruiting events domestically and internationally. On the NYU Stern admissions committee, Holly conducted interviews, planned and hosted events, and trained staff on reading and interviewi ...
×Mark has been working in global higher education for nearly ten years, focusing on MBA Admissions at European programs including Oxford Said Business School and London Business School (LBS). At the University of Oxford’s Said Business School, Mark was the Associate Director of MBA Recruitment, leading the recruitment of all applicants to the Oxford MBA and 1+1 MBA programs. In this role, Mark advised countless MBA applic ...
×Check out more of SBC's stellar team
360° Personal Orbit ™
Understand your place in the admissions universe
So, you’ve been paired with the perfect primary consultant. Now, it’s time for your Personal Assessment & Critical Reflection. In your kickoff meeting, your primary consultant will work to understand you authentically along multiple dimensions and create a strategy reflecting what MBA programs are looking for. Your consultant will dig into the who, what, how and why that forms your story through our 360° Personal Orbit ™. You will go around the sun to explore the key MBA acceptance triggers that will be central to crafting your personal story.
Your Personal Strategy
Your MBA application strategy must answer:
“Why should I accept this applicant over the other ones who look equally qualified on paper?”
Go “around the sun” and create your MBA application strategy through deeply-probing questions that reveal your authentic dimensions.
Define your value proposition: what you uniquely offer the incoming MBA student class by highlighting key attributes to be leveraged throughout your application.
Develop your “Reasons to Believe” which will be used to provide concrete support for why you’re a better admit choice than others in your competitive cohort.
Examine weaknesses, setbacks, and failures, and reposition those into opportunities to show vulnerability (and its close relative, emotional intelligence).
Evaluate your school preferences and criteria and develop a school list that ensures you apply to programs that you’ll love attending. We cover scenario analysis according to reach, reasonable, or safer program choices.
Learn how to ensure that your recommendation letters support your story, and reinforce your aptitude and potential.
Career path guidance: selecting and optimizing your career goals to ensure they are ambitious, purposeful, and attainable. We will define a vision for how you want to influence and/or inspire our world, how you want to solve a problem or fill a critical whitespace with thoughtful, real-world planning. We will articulate how an MBA program will help you reach your aspirations.
Brainstorm ways that your story maps to each MBA program essay question. We’ll vividly portray your character through your essays, which vary in important ways across the different MBA programs.
Organize an Attack Plan & Timeline including academic readiness, school-specific research, networking, and all facets of application work.
Receive a complete MBA Application Strategy written summary including your differentiated story and career path evaluation, as well as deliverables and tasks.
Marketing You
A former HBS Admissions Officer on our SBC team shared that MBA Admissions love a great story and clarified:
“I believe it’s true that all people, and therefore all MBA admissions boards, love a great story. It’s a way to bring life to your application and show the realness of who you are during what can be a dry process.”
Personal branding is all about how you tell your central story and communicate your central passion. It’s about making sure your entire application works in harmony, yet is tailored to the AdCom at each school. Your primary consultant will be your creative and strategic guide, helping you to create materials that are provocative, informative, school-specific and ultimately effective in resonating with each of your target MBA programs. Your primary consultant will engage in multiple iterations of brainstorming, development, outlining, and applied review across all MBA application touchpoints—resume, online application form, recommender letters, essays, short answers and more –to eliminate blindspots and optimize every detail so that your story shines and reflects deep knowledge of each of the MBA programs.
Our Combined Effort Leads to Your Individual Success
Your primary consultant will access other experts as needed to address your specific dilemmas and answer your more complex questions. Multiple and diverse layers of review are a hallmark of the SBC service.
As one client explained, “What really sets the SBC team apart, however, is the breadth and depth of knowledge; any time that my consultant and I were wondering how to approach a school’s application better, there were numerous former admissions officers from those schools that we could draw on.” Another client said, “I appreciated how the team uses all their former AdCom members to make sure you feel like you’ve put your best foot forward in the application process.”
THE VAULT is SBC’s Resource Center for All-In clients only and it contains over two decades of sample essays, recommendations, resumes, school overviews, interview transcripts and more. A recent client shared, “The large SBC database was priceless, especially when understanding the differences between schools and when preparing for interviews.”
Flight Test ™
You’ve come so far. You’ve almost completed the very intense MBA application process. Before we send it off, we want to make sure it’s perfect. That means fresh eyes and maybe a fresh take. Perhaps it’s best explained by a recent client: “After I had gotten the applications to a near-finished state, we shared my application with my flight tester, who was a former MBA admissions officer, to offer a fresh perspective of my entire package. This review was unique and insightful because the reviewer reviews the file in the same way as an admissions officer. The Flight Test ™ provides insight into how the application stands up under the realistic, unbiased scrutiny of an AdCom member versus intensely in the details as your admission’s consultant. Thus, I found the perspective and feedback additive to my overall drafting process.”
Once a full set of application materials for your initial school has been drafted, but not finalized, the application will be sent to a former admissions committee member for a one time review, AdCom style.
You’ll have the benefit of a true admissions committee review while still having the ability to tinker and change.
You will then partner with your primary consultant to incorporate the feedback and finalize your b-school application.
Interview Prep
Take the stress out of interviewing. Practice makes perfect.
One on One Interview Prep
Your primary consultant will share proven interview tips and school-specific interview questions. After practicing, you will be put to the test in a scheduled, live mock interview. Your mock interview will always include time for detailed feedback and coaching. A recent client shared, “I honestly believe my interview with my consultant was more difficult than the actual interviews, which is what I would want.”
Group Interview Prep
We model our team-based interviews after the real thing; the former Wharton Admissions Officers on our team actually created the group format for Wharton’s MBA program. The group mock is led by a former Wharton Admissions Officer, who will follow up with written feedback.
Online Interview Platform
Our interview video platform will be integral to your interview prep. Respond to automated interview prompts, record your live interview and play back to reflect and refine your technique. Practice as often as you wish and submit one video for feedback from your primary consultant.
Which school admit to accept? How best to navigate a waitlist? Drafting a deferral letter? Our services do not end when your application is completed. Our formal services end once you accept admission to a school, but we do hope you’ll stay in touch and keep us posted on your achievements.
Your success is our success and we want to hear about it!
All-In Service Pricing
Ask Us about payment plans and our “hourly first” option
2024-2025 Pricing for All-In Services
We don’t just believe in our clients, we believe in ourselves. We believe you have what it takes to get into Business School and you just need us to show you how. We believe there is a perfect school for every candidate. And we believe in what we do, otherwise we wouldn’t do it.
We can improve your MBA profile and boost your candidacy.
Gain insight into the review process and eliminate weaknesses from your MBA application.
Are you interested in Northwestern University’s Kellogg School of Management? Then get ready to mark your calendar. The Kellogg MBA deadlines for the 2025-2026 admissions season have been announced! They are as follows: Kellogg ...
