Wharton Offers Free Course In Exchange for a “Brilliant Mistake”

Whether it is a multi-billion dollar empire, or a small business, for businesses to survive in today’s highly competitive markets, constant and instant upgrading is necessary to keep up. Enter the need for trial and error, and most importantly, the ability to learn from error. Many entrepreneurs say they owe their success to their previous experiences and mistakes.

In his new book, Brilliant Mistakes: Finding Success on the Far Side of Failure (Wharton Digital Press), Paul Schoemaker , PhD, research director of the Mack Center for Technological Innovation at the Wharton School of the University of Pennsylvania and founder of Decision Strategies International, Inc. reasons that mistakes can be the impetus for noteworthy achievement.  Through years of research and close inspection of many blunders, Schoemaker defines mistakes as “portals of discovery” to the unique needs and demands of an organization and its leadership.

In conjunction with the book’s release, Wharton Digital Press is launching a Brilliant Mistakes contest that challenges participants to recognize a “brilliant mistake” that jumpstarted success.  Entries to the contest will be evaluated based on the degree of innovation resulting from the mistake and significance of the resulting changes.  Prizes include a week of Wharton Executive Education coursework, round-trip tickets on Southwest Airlines, and lunch with the author.

Additional information can be found at http://wdp.wharton.upenn.edu/brilliant-mistakes-contest/.