Soojin Kwon Koh, director of admissions at the Ross School of Business, recently revealed an important piece of intel on the Ross Admissions Blog: your professionalism and judgment while you’re on the waitlist are part of their decision process. Flooding the office with calls regarding your status will not endear you to the admissions committee. And that goes for applicants, too.

“We know you’re interested in Ross by virtue of your application to us. There’s no need to send us emails (or insist on meeting with us) to remind us of that fact. Finding multiple ways to remind us of that outside of your application will certainly make you stand out…in a way that you may not have intended,” she writes.

But, Soojin warns, don’t assume this is a blanket rule for all schools, as each has its own waitlist policy. As anxious as applicants are to hear something definitive about their status, this is one piece of advice is pays to heed.

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If you are feeling stumped by your application essays and need some additional guidance, check out our NEW series of essay guides for MBA applications. Columbia, Harvard, Kellogg, Stanford and Wharton available now. They are seriously terrific and we are proud to say that almost every person who has ordered one has come back for more!

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The Kellogg School of Management ranked Google’s ad, Parisian Love, best in show, while the Focus on the Family and U.S. Census commercial spots tied for worst place in the B-school’s annual assessment known as the Super Bowl Advertising Review.

In reacting to the Focus on the Family ad on CNN.com, marketing professor Tim Calkins, who leads the event, said “That was a surprising ad because it was incredibly understated and very gentle,” adding that “You could see that they were trying to avoid polarizing people.”

But the fact that it confused people because they couldn’t figure out what the ad was about is what earned the spot such a low ranking in the Kellogg Adbowl.

Unlike popularity-based reviews, Kellogg uses a strategic academic framework known as ADPLAN, an acronym which stands for Attention, Distinction, Positioning, Linkage, Amplification and Net equity, to grade each spot for its ROI.

The review, which has been an annual event for Kellogg marketing students since 2005, has become extremely popular. “It is hard to find an opportunity where you can blend learning and fun,” professor Derek Rucker, who also leads the event, told The Daily Northwestern. “This is definitely one of them.”

A full list of the Kellogg School Super Bowl Advertising Review rankings by grade can be found here.

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If you are feeling stumped by your application essays and need some additional guidance, check out our NEW series of essay guides for MBA applications. Columbia, Harvard, Kellogg, Stanford and Wharton available now. They are seriously terrific and we are proud to say that almost every person who has ordered one has come back for more!

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As you might suspect, the admissions interview is the place to convey your talent, drive and personality in a way no written application can match. With that in mind, the Admissions Committee at the Chicago Booth School of Business has thoughtfully shared some tips for a successful admissions interview experience, which hold true for wherever you may be applying.

By knowing what to expect, AdCom hopes you will be able to relax and focus your energies on dazzling the interviewer with your professional skills and strengths. But remember, he or she also wants to get a feel for you as a person, to find out how you can contribute to the Booth culture.

While preparing for your 45-minute interview, learn your application backwards and forwards and crystallize your professional goals and motivations. Then, ask yourself these key questions:

• Can I clearly articulate my career plan and future goals?
• What do I really want from my MBA experience?
• What is my motivation to obtain an MBA?
• Why is Chicago Booth the right place for me?
• How do I plan to use my MBA in my career?
• What can I bring to the Booth community?
• Where do I see myself in 5, 10, 15 years?

Also, come armed with questions you need answered about the things that are most important to you and your MBA experience. This give-and-take is an equally important part of any B-school interview. When your day comes, AdCom at Booth stresses that the main goal is to feel relaxed, be yourself and let your personality come through.

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Registrants of the upcoming MBA Tour events in New York City and Washington D.C. will have a chance to win one of Stacy Blackman Consulting’s fantastic MBA essay guides. Once you’ve signed up for one of the events, email matthew@onqcommunications.ca with your full name, and you’ll be entered to win!

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Earlier this week, a tweet from MIT Sloan School of Management alerted followers to the school’s new graduate sustainability certificate, which aims to teach students how to balance economic growth with environmental sustainability.

By considering effective strategies at multiple levels–individual, organizational, community, global–the new Certificate in Sustainable Business views sustainability across many systems. The interdependent dynamics of economic, societal, and environmental systems, the school explains, means success overall is influenced by success across all areas.

According to the news release, the required core and elective courses in the Certificate Program explicitly leverage Sloan’s strengths in process improvement; organizational learning and adaptation; entrepreneurship and commercialization; the dynamics of organizational and social change; and the interactions of markets, firms and organizations, while linking to MIT’s strengths in science and technology through implementation.

For more on the required core courses, benefits and admissions requirements, click here.

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Registrants of the upcoming MBA Tour events in New York City and Washington D.C. will have a chance to win one of Stacy Blackman Consulting’s fantastic MBA essay guides. Once you’ve signed up for one of the events, email matthew@onqcommunications.ca with your full name, and you’ll be entered to win!

We are on Facebook – join the Stacy Blackman Consulting group, or become a friend of Stacy Blackman.

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