Tuesday Tips: 2014 Chicago Booth MBA Essay Tips

Chicago Booth is consistently rated in the top echelon of MBA programs in the United States and is known for a strong intellectual community. This application is designed to evaluate candidates on their ability to handle the Chicago curriculum, contribute to the community, and grow in their careers. This year Chicago has eliminated most of the essays in favor of the creative and popular PowerPoint presentation question.

Academic ability will largely be communicated through your GPA/GMAT, transcripts and other fixed data points, though intellectual curiosity can be demonstrated in the essays and the interview. Chicago will be looking for demonstrated leadership, team building skills and community involvement, as well as your fit with Chicago Booth and the perspective you will share with your classmates. All MBA candidates are ultimately looking for a degree that will enhance their career. Chicago Booth wants to know about your track record of success, expectations for the MBA, and plans for the future.

Chicago Booth’s open-ended creative presentation or essay confounds many candidates. Whether you choose to write an essay or prepare a presentation, take a step back from the unique format and think about the question strategically. The PowerPoint format simply gives you the freedom to express who you are in words, images, graphics or some combination. The best presentations will be simple, evocative and expressive. Remember, content is far more important than visual drama of presentation. Stacy Blackman Consulting has significant experience coaching applicants through the Chicago creative essay. Contact us to learn more about our strategic approach.

Presentation/Essay: Chicago Booth values adventurous inquiry, diverse perspectives, and a collaborative exchange of ideas. This is us. Who are you?

This creative essay offers you a blank slate to express yourself with any content you choose. When approaching the question focus first on content, and then on delivery.

As your one opportunity to showcase why Chicago Booth is the right place for you to pursue an MBA, think about how you want to present aspects of leadership, teamwork and intellectual curiosity. Perhaps there is a formative work project you would like to highlight. If there wasn’t enough opportunity to outline your core career passions in your resume or through recommendations, this could be a place to illuminate that detail. This is also the ideal opportunity to bring in any aspect of your overall story that may feel personal.

Keep in mind what Chicago Booth represents. Booth is a school with a tradition of intellectual rigor, non-conformity, and innovation. When you introduce yourself to Chicago Booth you can share anything from any context, from work to home to extracurricular activities. Think outside basic essay parameters to aspects like travel experiences or the unique relationships in your life.

If you decide to write an essay response, you have enough space to tell a story that describes something new about yourself. If you decide to prepare a PowerPoint in response to this essay question, refine your story to its key elements. While this year Chicago Booth permits any length of essay or presentation, in prior years the limit has been four slides. To keep a presentation visual and interesting, consider how you will format. Can you use photos? Drawings? If you use words, keep them clear and focused. Take every point up a level, so you are communicating a vision rather than a thesis.

Reapplicant Question: Upon reflection, how has your perspective regarding your future, Chicago Booth, and/or getting an MBA changed since the time of your last application? (300 words maximum)

This reapplication essay question gives you the opportunity to focus on your thinking and development rather than any tangible changes you have made since you last applied. Of course, if you do have new accomplishments like a promotion or higher GMAT score that will be of significant value to your re-application. If you do not have any new, hard changes to your profile, this essay is an opportunity to show that you have done the work to evaluate your candidacy and have made changes this time around. The word reflection is explicit in the question, and the admissions committee will be looking for your thoughtful consideration of Chicago Booth, your future and your MBA plans.

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