Know Your Buyer to Sell Yourself in MBA Admissions

Many applicants tell me crafting their application would be so much easier if they knew exactly what business schools were looking for in a candidate. But if you ask any MBA admissions officer, the likely answer is that all-too-elusive “fit” with his or her program. Schools have to determine if your experiences, both personal and professional, make you an intriguing addition to the class they are forming, and they also need to be convinced that your career goals and their program are a good match.

Since my background is in marketing, I often explain it in marketing terms: the admissions committee is the buyer and you’re the seller. As a marketing strategist, you want to get to know as much about your buyer as you possibly can…

(continue reading this post on Stacy’s US News MBA Admissions: Strictly Business Blog)