GMAC Launches Online Assessment Tool for Soft Skills

The Graduate Management Admission Council announced the launch Wednesday of its newest product, “Reflect,” a self-administered online assessment and soft-skills development program.

Soft skills are an important set of personal attributes that enhance one’s interactions, job performance and career prospects. GMAC worked with schools, corporate recruiters and experts in soft-skills development to identify 10 competencies essential to job and career success.

To build Reflect, GMAC partnered with Hogan Assessment Systems, a company that markets pre-employment personality tests, and combined the science of Hogan’s three flagship assessments into one product.

“What’s different about this test is that it’s been developed with the MBA student in mind,” Joe Fox, associate dean and director of the MBA program at Washington University in St. Louis’s Olin Business School, tells Bloomberg Businessweek.  Reflect costs $99.99 for three years.

Within 45 minutes of input, users have access to an online library of articles, book summaries, and videos with actionable development advice — based on their competency scores — from the industry’s best executive coaches. Users can also benchmark their scores against high performers in 14 job categories.

“Until now, there have been soft-skills assessments based on hard science for corporate, school or executive-coached programs or soft-science products for individual use. Reflect is a hard-science, data-driven product developed with the individual, schools and corporations in mind,” says Dave Wilson, president and CEO of GMAC.

Ryan Ross, vice president of Global Alliances at Hogan, is pleased to offer these personality assessments to those who will have the biggest impact on the future of organizations.  “Meaningful career development is no longer just for the executive suite,” Ross says.

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