NYU Stern Launches MBA Specialization in Digital Marketing

New York University’s Stern School of Business recently announced the launch of a Digital Marketing specialization that will equip MBA students with the skills they’ll need to guide organizations navigating a digital world.

Marketers today have more ways to deliver their messages than ever, says Russell Winer, chairman of the marketing department, specialization co-adviser, and CRM and digital marketing expert, therefore understanding the rules of online engagement and the power of digital to elevate a brand or a reputation will be critical.

Peter Henry, dean of NYU Stern, calls technology “both a powerful enabler and a disruptor of traditional business models” in a statement announcing the news.

“With the convergence of these two important areas of modern-day commerce–Marketing and Information Systems–students will learn from renowned faculty experts in these disciplines about how to transform today’s business challenges into tomorrow’s opportunities.”

MBA courses that count towards the specialization come from the Information, Operations and Management Sciences and Marketing departments, and include Brand Strategy, Data Mining for Business Analytics and Information Privacy Law, which is co-offered with NYU School of Law.

Co-curricular activities, such as the Graduate Marketing Association, the Luxury and Retail club and the Technology and New Media club complement the curriculum and provide opportunities to meet industry leaders and practitioners.

“The technology platforms enabled by the Internet, and the explosion of predictive data-driven analytics facilitated as a by-product of digital interactions is transforming how companies and governments interact with individuals and firms,” says Vasant Dhar, specialization co-adviser and an expert on predictive analytics, data mining and data governance.

“Today, a digital strategy is a cost of entry in business,” Dhar adds.

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