London Business School is a close-knit program with an international focus, set in one of the most exciting centers of culture in Europe. Among one of the top-ranked programs in the world, LBS is equally valued by employers in both the US and Europe. LBS is an excellent choice for MBA hopefuls who have international experience, a goal to work in London or other parts of Europe, or just an interest in attending school outside the US.
LBS has a slim set of required questions. It will be a challenge for you to present everything you may want about your career, extracurriculars and personal attributes. Make sure you formulate a clear game plan for this set of essays so you can maximize the questions and the space permitted to make your case for admission.
What are your post-MBA plans and how will your past experience and the London Business School programme contribute? (500 words)
Most MBA applicants are pursuing the degree for a specific career goal post-MBA, but if you need a bit more reflection to answer this question it is worth doing the work. Self-awareness about your strengths and interests will help you refine what you want. To take your research deeper it could be helpful to talk to colleagues and alumni who have MBAs in your field to identify your career path options. Make sure that your career goals are both realistic and aspirational. An MBA will certainly open doors for you, and also may define a specific career path.
Your past experiences have certainly informed your post-MBA plans, and touching on those most relevant will be helpful to setting the background for your current pursuit of an MBA. To make this essay more than a rehash of your resume, think about explaining the rationale for your decisions throughout the essay. Why did you pursue your past experience and what has been the impetus behind subsequent career choices? At this point, why are you choosing LBS? If space permits, you will want to discuss the question of timing – why you have made the choice to pursue an MBA at this time, and why you want to attend LBS now.
What specific areas of London Business School life are you most excited about getting involved in and where will you add value? (300 words)
This essay is an opportunity to demonstrate passion for the school, London, activities and the community. Thorough research will be crucial here, whether online or in person. Consider both the academic community and the extracurricular communities. Reaching out to the clubs and organizations you are most interested in may allow you to interact with current students who can provide context for you. Visiting LBS would be an invaluable experience to feel the excitement in person.
To be most effective in answering this question you will want to be specific and logical in your choices of activities you will impact. What activities make the most sense in the context of your career and industry interests? What about your hobbies? Any community involvement you are currently pursuing and plan to continue could start to demonstrate your value to the groups you plan to join or lead at LBS.
International experience may be another area that is important to the LBS community and where you can add value. LBS is seeking applicants who are well traveled and thoughtful about cultural differences beyond their home countries. If you focus on your international background make sure you are able to explain what you have learned from interacting with cultures that are not your own, and relate your experiences back to what you will bring to LBS.
Is there any other information you believe the Admissions Committee should know about you and your application to London Business School? (300 words)
This essay can be used to explain possible weaknesses in your application like a low GPA or GMAT score, or could be another opportunity to reveal an aspect of your candidacy that has not been covered in the previous questions.
If you use this space to explain a less than stellar aspect of your candidacy make sure you are offering explanations and not excuses. Keep all background information succinct and factual (no whining!) and explain the concrete steps you have taken to improve your candidacy and to be ready for an MBA programme like LBS.
If you are in the enviable position of having nothing to explain, this open-ended question would be a great opportunity to touch on a personal story or add color to your career goals. This could be the ideal place to describe a unique background, experience or attribute that did not fit elsewhere in the application.
Challenged by the LBS essay questions? Contact us to learn how Stacy Blackman Consulting can help.