Upcoming Wharton Event in LA: Managing Brand Experiences

Interested in learning about the growing importance of managing and delivering consumer experiences? At this event sponsored by The Wharton MBA Program for Executives in San Francisco, professor Patti Williams will offer examples of successful and unsuccessful attempts to create them, and frameworks for strategically designing such experiences.

She will also discuss how these insights can be applied to thinking about developing your personal brand.

Wednesday, December 1, 2010
6:00 pm until 9:00 pm
The LONDON West Hollywood

* * *
Patti Williams is Associate Professor of Marketing at the Wharton School currently teaching in both Philadelphia and San Francisco. She is the recipient of multiple Wharton Excellence in Teaching Awards and the “Goes Above and Beyond the Call of Duty” MBA Core Teaching Award.

Her academic research focuses on the role of emotions in persuasion and consumer decision-making, in particular on when and why consumers feel mixed or conflicting emotions and how consumers manage their emotional experiences.

6:00-6:45 pm – Registration and Cocktails
6:45-8:00 pm – Faculty Discussion
8:00-9:00 pm – Networking

To register for this event, please visit: Managing Brand Experiences.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.



Latest Blog Post

Duke MBA Essays for the MBA Class of 2025

Are you targeting the Fuqua School of Business at Duke University? Then let the brainstorming begin! The Duke MBA essays for the 2022-2023 admissions season are here. Note that the prompts remain unchanged from ...