Upcoming Wharton Event in LA: Managing Brand Experiences

Interested in learning about the growing importance of managing and delivering consumer experiences? At this event sponsored by The Wharton MBA Program for Executives in San Francisco, professor Patti Williams will offer examples of successful and unsuccessful attempts to create them, and frameworks for strategically designing such experiences.

She will also discuss how these insights can be applied to thinking about developing your personal brand.

Wednesday, December 1, 2010
6:00 pm until 9:00 pm
The LONDON West Hollywood

* * *
Patti Williams is Associate Professor of Marketing at the Wharton School currently teaching in both Philadelphia and San Francisco. She is the recipient of multiple Wharton Excellence in Teaching Awards and the “Goes Above and Beyond the Call of Duty” MBA Core Teaching Award.

Her academic research focuses on the role of emotions in persuasion and consumer decision-making, in particular on when and why consumers feel mixed or conflicting emotions and how consumers manage their emotional experiences.

6:00-6:45 pm – Registration and Cocktails
6:45-8:00 pm – Faculty Discussion
8:00-9:00 pm – Networking

To register for this event, please visit: Managing Brand Experiences.

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