What Burning Man and B-School Have in Common
As part of our month-long anniversary celebration, I’m highlighting some of my favorite blog posts from along the way that I think will really resonate with applicants who are gearing up for submission this fall.
I’m devoting today’s post to Burning Man, the late-summer ritual that draws over 60,000 participants to the Black Rock Desert in Nevada every year.
For the uninitiated, here’s how Burning Man works: Each year, participants build an entire city from scratch and live in it for a week. People work together to build elaborate camps and villages—their themes and functions varying widely. You can find open mic lounges, yoga and meditation spaces, collaborative art installations and just about anything else imaginable.
While Burning Man is unique on many levels—it is the self-described “annual art event and temporary community based on radical self-expression and self-reliance in the Black Rock Desert of Nevada”—one of its most fascinating rules is that nothing can be bought or sold, with the exceptions of ice and coffee. No one receives any financial compensation for his or her efforts.
Then, at the end of the week, all the camps are burned or completely dismantled. One of the rules of Burning Man is to leave the desert exactly as you found it.
On the surface, it would seem that there is very little overlap between the cultures of Burning Man and business school. The former’s participants are largely stereotyped as hippies and artists running off to escape the constraints of society for a week, while MBAs are seen as leaders of the types of industry and societal structures that Burning Man participants are trying to flee.
However, a closer look reveals that there is more in common between the two than one would think. In fact, aspiring MBAs can learn valuable lessons from the Burning Man community:
1. Self-sufficiency is key.
Because Burning Man has no vendors (there’s no money, remember?), attendees must make sure they come in with ample provisions for the week—food, water, gear and clothing—enough for 100- degree days and near-freezing nights. Participants must be prepared for anything.
Similarly, many MBA grads describe the time they spent in B-school as the two most intense years of their lives. Admissions committees are well aware of this. When reviewing applications, they will look for candidates whose stories demonstrate resiliency. They will also want to ensure that you have a realistic understanding of the drive and dedication it will take to succeed in their program.
2. Your leadership skills will be tested.
Time and again, aspiring MBAs tell me that one of the main reasons they want to get in is so they can improve and refine their leadership skills. Burning Man is nothing if not a week-long leadership intensive.
Consider this: How can you get people to work for you when you can’t offer them the usual forms of compensation like money and promotions? How can you get them to build something that will be completely dismantled at the end of the week?
The camps and projects that succeed at Burning Man have one thing in common: leaders who clearly express their vision and create a positive shared experience for their fellow participants.
3. Teamwork is key.
At the same time, it’s important to know when to step away from leading and become part of the team. That’s essential to the Burning Man experience, where the point isn’t simply to build your own structure but to participate in others’ camps and villages as well.
Understanding the importance of collaboration and teamwork is vital to growing and learning at B-school. Make sure that your application contains examples of your ability to play both roles—leader and team member—effectively.
4. Creativity counts.
At Burning Man, people express their creativity through their appearance and by being problem solvers—for example, figuring out how to anchor installations against high desert winds. While you won’t have too many opportunities to wear tutus and animal costumes at B-school, you will be asked to apply creative thought to problems.
The admission committee will look for evidence in your essays and your interview responses that show you have a unique perspective that will add something new to the classroom.
5. Be an individual but participate in the collective.
Every year, Burning Man has a theme. Participants can interpret these themes however they like, and part of the fun is seeing the variety of installations and spaces that spring up according to themes like “Rites of Passage” and “American Dream.”
Like Burning Man, all MBA programs have their own unique culture. The key for your application is to speak to the individual attributes that make you a great candidate, conveys your understanding of the school’s culture and reveals how you will be a great fit there.