USC Marshall Prof, Zappos.com to Offer Free Download of Major Business Book
Professor Dave Logan of USC’s Marshall School of Business has teamed with Zappos.com to make a free audio version of his groundbreaking 2008 business book “Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization” available exclusively at the online retailer.
Since hitting bookstores last February, the title has become wildly popular and received endorsements from business school faculty and corporate leadership, including Tony Hsieh, the CEO of Zappos.com. Hsieh, who felt the philosophy outlined in Tribal Leadership mirrored many of the steps Zappos intuitively took to build its own high-performance company culture, hopes that offering a free audio release will allow others to achieve the same success. The collaboration marks the first time a major business title has been released as a free audio download.
The concept for Tribal Leadership was developed at USC. Through a decade of research including a rigorous 10-year study of approximately 24,000 people in more than two dozen companies, Logan and his co-authors John King and Halee Fischer-Wright developed the concept of tribal leadership, which holds that the success of a company depends on its tribes – and that these key leverage points are more powerful than teams, companies or even CEOs.
“It’s a real USC story,” says Logan, who has been teaching the tribal leadership model to EMBA and full-time MBA students for the past two years. “The tribal leadership model was developed at USC with much of the data coming from Executive Education participants, MBA.PM students and their firms, as well as other research activities conducted through Marshall and the School of Public Policy, Planning and Development. Many of the ideas came from my doctorial study at the Annenberg School at USC.”
To receive the free audio book version of Tribal Leadership click here.
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