Advice for Applicants in the Time of Coronavirus

Normally, we use this space to bring you the latest news from MBA programs or provide timely tips to help you create the strongest MBA application possible. But business-as-usual feels strange when we’re living through an alarming moment in history.  The global pandemic COVID-19 has forced most of us to eliminate social interactions and hunker down at home to slow the spread of the coronavirus. That’s what I’m doing, and I hope all of you are hanging in there, both health-wise and mentally.

Yesterday, I was reminded that SBC was born in the wake of 9/11. I had recently gotten married, and my husband and I traveled around the world for our honeymoon. Shortly after returning home to San Francisco, life as we knew it came to an end. After the terrorist attacks, and then the dot-com bust, the Bay Area became a wasteland. I had no job and no prospects.

So, where am I going with this? What I hope to convey is that beyond the darkness, there is light. The coronavirus is scary, but know that better things await us as we shake up routines and take time to reflect on our lives, relationships, and goals. Nearly two decades ago I was forced to think bigger, look inward and innovate. And now here we are today — the leading MBA consulting firm in a field that didn’t really exist before 2001.

Right now, instead of feeling paralyzed by this moment, I hope we can try to find ways to maintain normalcy. We’re fortunate that the majority of the admissions process happens online. As a prospective MBA applicant, this is an opportunity to turn your focus toward research and self-discovery.



To-Do List for Your Coronavirus Quarantine  

  • Do a deep dive into your school research. Figure out which programs can best help you reach your highest career goals.
  • If you still need to take the GMAT or GRE, now is an ideal time to double-down on your test prep to help ensure you get the score you need.
  • Review the essay prompts from the 2019-2020 season. While programs occasionally tweak their application questions, the basic theme of “Who are you?” and “Why an MBA?” will appear every year.
  • Start brainstorming anecdotes and stories for your essays.

To get your creative juices flowing, I’m making all our Strategy Guides, Interview Guides, and Application Guides available to download for free until midnight, March 31st.

Simply use the promo code DISTANCE at checkout. Let these valuable resources help you fill your time and inspire you to think deeply about how business school can launch you into the next phase of your career.

For now, I wish you all a safe, healthy week for you and your loved ones. We will get to the other side of this darkness. And can become more reflective and resilient because of it.

All my best,




PS: Please be patient if you encounter any issues during the checkout process, and remember the offer is only good for our guides. With offers like this in the past, heavy traffic has jammed the system. We’ll do our best to resolve any problems as quickly as we can.


Let us help you achieve your MBA dreams. Contact us for a free consultation to request time with an SBC Principal.

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