Wharton School on the Radio
The Wharton School of the University of Pennsylvania has announced the creation of “Business Radio Powered by the Wharton School,” an exclusive, 24/7 channel on Sirius XM Radio featuring easily accessible information on a wide range of business topics.
From hiring and motivating staff to creating a business plan to raising capital and financing businesses, the channel will be delivered directly by the world’s top business experts and leading minds in business education at The Wharton School.
With an expected launch in early 2014, Business Radio will air via satellite on SiriusXM channel 111, and through the SiriusXM Internet Radio App on smartphones and other connected devices, as well as online at siriusxm.com. The channel will feature world-renowned and distinguished professors and alumni as regular weekly hosts, plus executives, entrepreneurs, innovators and other experts as special hosts and guests.
“In a world where it’s never been easier to start your own business, and where even the titans of industry are challenged by newcomers every day, people have a thirst for expert information on the fundamentals of running a business successfully. Business Radio Powered by The Wharton School will deliver indispensable information and guidance to a range of listeners, whether they are first-time job candidates, managers, entrepreneurs or even CEOs,” says Scott Greenstein, President and Chief Content Officer, SiriusXM.
Thomas S. Robertson, dean of The Wharton School, calls the partnership a unique avenue to disseminate creative cutting-edge programming using the full breadth of Wharton’s faculty research and knowledge in the global community. “This initiative aligns well with Wharton’s reputation for innovation and will allow us to reach a broad range of mainstream listeners interested in business topics,” Robertson adds.
“Business Radio Powered by The Wharton School” programming currently in development is expected to include:
- Market Update with Jeremy Siegel — a weekly, in-depth analysis of the dynamics of the stock market hosted by Wharton’s Russell E. Palmer Professor of Finance.
- Launch Pad – new ventures go live on Business Radio and listeners weigh in. Hosted by Karl T. Ulrich, Vice Dean of Innovation; CIBC Professor of Entrepreneurship and e-Commerce; Professor of Mechanical Engineering.
- When Things Go Wrong — listeners share customer service experiences gone awry and Business Radio gets to the bottom of the situation. Hosted by Christian Terwiesch, Andrew M. Heller Professor, and Marshall L. Fisher, UPS Professor, both of the department of Operations and Information Management.
- Sports Business — listeners are invited behind-the-scenes to explore the business issues underlying the multibilliondollar sports industry. Hosted by Kenneth L. Shropshire, David W. Hauck Professor of Legal Studies and Business Ethics; Director, Wharton Sports Business Initiative.
- The Business of Retailing — understanding and managing retailing, the economy’s largest sector. Hosted by Barbara E. Kahn, Patty and Jay H. Baker Professor; Director, Jay H. Baker Retailing Center; Professor of Marketing.
“Our listeners will get direct access to some of the brightest minds in business today. The range of topics will be expansive but the discussion and conversation will surely be useful every day in our listeners’ own working lives,” Greenstein says.