After a three month search, Dartmouth’s Tuck School of Business has named Luke Anthony Peña as its new Executive Director of Admissions and Financial Aid, the school announced today. He succeeds Dawna Clarke, who stepped down in late 2016 after 11 years as director of admissions.
In this role, Peña will lead the school’s admissions and financial aid teams and develop and implement strategies for recruiting, selecting, and enrolling MBA candidates who will thrive in Tuck’s distinctly immersive learning community.
Peña holds a joint MBA/MA Education degree from the Stanford Graduate School of Business and a BS in Business Administration and BA in Public Relations from the University of Southern California.
Peña previously served as director of MBA admissions at the Stanford Graduate School of Business, where he led its marketing and recruitment teams, and managed all external outreach including events, online programming, and social media.
Luke’s expertise in MBA admissions will ensure Tuck is successful in welcoming even more of best and brightest students into our community, says Tuck School Dean Matthew Slaughter.
At Stanford GSB, he introduced and implemented data analytics to enhance recruitment and yield efforts, and created digital resources to improve relationship management with both alumni ambassadors and prospective students.
A 2012 GSB graduate, Peña was previously associate director of MBA admissions, and also worked as assistant director of admissions at the USC Annenberg School for Communication and Journalism prior to joining the Stanford admissions team.
“Tuck is unparalleled in its commitment to creating and cultivating a distinctly immersive, intimate, and collaborative environment for leadership development,” says Peña. “As a community builder, you dream of partnering with alumni, students, staff, and faculty who invest in supporting and challenging one another, and in advancing Tuck’s mission to better the world of business. I am enthusiastically looking forward to deepening relationships with current and future members of this community.”
He begins his new appointment July 18.