CBS Student Shares Social Media Experiment

Earlier this week, we shared the results on an online survey conducted by The MBA Tour which measured social media use by b-school applicants and hopefuls. More than 500 retweets later, the topic obviously holds much interest for both students and business schools working to cultivate future leaders with strong social networking skills.

Michael Melmed, a current Columbia Business School student, shared a YouTube video he made in his Social Media Marketing class inspired by this year’s 200-character Twitter-like application question–What is your post-MBA professional goal? The video features current students tweeting about why they love Columbia Business School.

In order to help potential applicants, Melmed has a group of students actively monitoring the comments section on YouTube to answer any questions prospective students may have. Check out the video below, and if Columbia Business School is on your short list, take advantage of this unique opportunity to ask questions of real first-year students at CBS.


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