Tag Archives: marketing

Professor Profiles: UCLA Anderson’s Suzanne B. Shu

Having the opportunity to learn from the best and brightest minds in business is one of the top motivators for many applicants considering an MBA degree at an elite business school. The professors and lecturers …

Posted in General, School News | Tagged , , ,

Professor Profiles: Goizueta School’s Daniel McCarthy

Having the opportunity to learn from the best and brightest minds in business is one of the top motivators for many applicants considering an MBA degree at an elite business school. The professors and lecturers …

Posted in General, School News | Tagged , , , , ,

Wharton “Tweet Meet” to Provide Live Analysis of Super Bowl Ads

The Wharton School of the University of Pennsylvania’s Future of Advertising Program announced Wednesday that it will host the second annual “Wharton Future of Advertising Super Bowl Ad Tweet Meet.” Experts and pundits participating in …

Posted in General, School News | Tagged , , , , , , , , , ,

New Spring Courses at UC Berkeley-Haas

To further its mission of creating “pathbending” leaders, UC Berkeley’s Haas School of Business has introduced new courses this spring that reflect recent attitude shifts on issues ranging from social and environmental challenges to marketing, …

Posted in School News | Tagged , , , , , , , ,

CBS Student Shares Social Media Experiment

Earlier this week, we shared the results on an online survey conducted by The MBA Tour which measured social media use by b-school applicants and hopefuls. More than 500 retweets later, the topic obviously holds …

Posted in General | Tagged , , , ,

Kellogg School Hosts 7th Annual Super Bowl Ad Review

On Sunday, February 6, the Kellogg School of Management hosts its seventh annual Kellogg School Super Bowl Advertising Review.  Led by marketing professors Tim Calkins and Derek Rucker, students will watch the event and rate …

Posted in General | Tagged , , , ,