GMAC Acquires The MBA Tour
Last week, the Graduate Management Admission Council (GMAC) announced it has acquired The MBA Tour. As a prospective MBA applicant, you’ve likely seen b-school recruiting events sponsored by The MBA Tour all around the world.
GMAC plans to grow The MBA Tour’s core offering and expand into additional markets. Going forward, GMAC will align its data, reach and presence along multiple candidate touch points. It will also explore ways to deepen the interaction between business schools and prospective students.
Expansion planned into under-served markets
In addition, GMAC will expand The MBA Tour events into currently under-served markets. This will bring easier recruiting access to a new pool of prospective students. With more information available, prospective students can make better decisions from the moment they consider an MBA to the time they enter the application phase.
“The acquisition of The MBA Tour is part of an ongoing effort to develop smarter, more innovative ways to help business schools grow their candidate pipeline while providing programs with more intuitive, data-driven solutions to meet their recruiting needs,” said Sangeet Chowfla, president and CEO of GMAC, in a statement.
The MBA Tour began operation in 1993. It hosts over 60 business education events each year across six continents. These events connect candidates with business schools from North America, Europe, Asia, Australia and South America.
“The MBA Tour has always been committed to providing the best opportunities for schools to meet qualified candidates,” said Peter von Loesecke, CEO and Managing Director of The MBA Tour.
Von Loesecke says going forward, GMAC will use their data and scale to make these events even more compelling for schools and candidates.
The acquisition finalized on January 10, 2019.