MBA News Bites

Stacy Blackman’s Weekly Roundup of B-School Intelligence

A new study released by NYU Stern demonstrates a measurable return-on-investment of academic research on B-school performance. Based on data from 57 business schools over 18 years, the professors found that the salary effect is about 25% larger for business schools in the most academically reputable universities.

The London Business School has announced the launch of a Masters in Management, designed to attract top recent graduates who have less than one year’s previous work experience and an undergraduate degree in a discipline other than business or management studies. The Financial Times also cites the growing impact of the Masters in Management degree across the world.

Brandeis International Business School near Boston has received a donation of $5 million to establish an Institute for Global Business Leadership, the university announced. The mission of the institute is to prepare students for leadership positions in the global corporation of the future.

With an eye on the demographics, schools are seeking applicants through social networking sites, BusinessWeek reports. Many have built their own Facebook fan pages, which they are using as a tool to display videos, pictures and news articles about their schools.

Increased diversity on Wall Street could be another victim of the financial crisis, BusinessWeek reports. Now, as financial firms downsize or disappear, many of those new hires may find themselves competing with more senior employees in the search for new jobs.

Northwestern University’s Kellogg School of Management took the top spot in Wall Street Journal’s first ever Executive MBA ranking of 25 programs, which were based on polling of both students and businesses. The University of Pennsylvania’s Wharton School came in No. 2. The schools got high marks from companies — nearly double those of their nearest competitors — which gave them a clear lead overall.

Darden has upped the ante with interactive video blogs to attract prospective students. In this week’s video blog entry, Sara Neher, Director of MBA Admissions, discusses two questions you might want to avoid when speaking to admissions representatives.

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