SBC Celebrates 15 Years…See How it All Started!

Johann Wolfgang von Goethe once said, “Magic is believing in yourself. If you can do that, you can make anything happen.”

There’s no doubt that I’m a people-person. Since childhood, I’ve had a knack for drawing out the personal stories of people I’ve just met. SBC started in 2001, two years after I earned my MBA at the Kellogg School of Management, as a way for me to channel that talent to help other MBA applicants.

My number-one goal continues to be helping people to think strategically about their own unique stories and experiences, which is where they’ll often find the qualities that make them an asset to a top MBA program. I can’t believe 15 years have passed since I took on my first client!

To celebrate this important milestone, we’ve made a video to show who we are, what we do, and why we love doing it every day. Thanks for tuning in to watch our journey, and I wish each of you the very best as you chart an amazing career path of your own.



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