New STEM-Designated Concentration at UNC Kenan-Flagler

STEM-designated concentrationThe University of North Carolina Kenan-Flagler Business School has announced it will offer a new STEM-designated concentration in business analytics and management science in its full-time MBA program beginning January 2020.

“Our focus is on strategic decision-making to prepare our graduates to use analytics to lead companies,” said Rajdeep Grewal, the Townsend Family Distinguished Professor of Marketing and a concentration leader.

“Our students will develop a deep understanding of business problems and the analytics skills to make informed, data-driven strategic decisions.”

The toolkit includes computational tools, predictive and prescriptive models, and statistical methods. The business knowledge encompasses business functions including finance, human resources, marketing, operations, and strategy.

STEM designated concentration

While building their course portfolios, students can hone their data analytic skills across business functions. These skills help students succeed in:

  • Traditional business sectors such as retailing, industrial markets, energy, real estate, and consumer packaged goods
  • Emerging sectors that include the digital marketplace, fintech, biotechnology and healthcare
  • New ventures that seek to exploit opportunities provided by big data in business-to-consumer and B2B markets

“At UNC Kenan-Flagler we continue to innovate so we can prepare students not only for today’s job market, but also for the future,” said Brad Staats, associate dean of MBA Programs and professor of operations.

Learn more about the new STEM-designated concentration and its course offerings, professors, employers, and key resources here.


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