Which B-Schools are Social Media Savvy?

Are you at all surprised that Harvard Business School and Stanford Graduate School of Business boast the strongest performance in MBA50’s 2013 US B-School Social Media Ranking? According to the results presented by chief editor of MBA50 Matt Symonds, HBS leads the pack on Facebook and Linkedin, while Stanford GSB attracts the biggest following on Twitter and You Tube.

In fact, the data gathered shows these two schools are way ahead of other elite American MBA programs, and Symonds calls the difference between the top 5 and top 25 striking, noting that “many business schools have been slow to embrace social media, particularly in the way they market themselves.”

Top Five in Twitter Followers

  1. Stanford GSB (113,560)
  2. HBS (67,811)
  3. UPenn Wharton School (63,670)
  4. MIT Sloan School of Management (40,943)
  5. Georgetown McDonough (39,214)

Top Five in Facebook Likes

  1. HBS (121,678)
  2. UV Darden School of Business (71,850)
  3. Stanford GSB (71,662)
  4. Wharton (37,285)
  5. MIT Sloan (25,061)

Top Five in LinkedIn Followers

  1. HBS (32,670)
  2. Wharton (18,523)
  3. Stanford GSB (11,991)
  4. UV Darden (8,533)
  5. MIT Sloan (7,878)

Top Five in YouTube Subscribers

  1. Stanford GSB (53,797)
  2. HBS (32,436)
  3. UC Berkeley Haas School of Business (7,863)
  4. Columbia Business School (7,052)
  5. Wharton (6,070)

As the numbers show, the difference between first and fifth in each category is stark, indicating that today’s business schools need to significantly ramp up their social media participation if they hope to land the attention of this generation of tech-native consumers.

Today’s students don’t see social media as a trend; rather, this is a generation that has grown up with the Internet. Business schools, like any enterprise, need to adapt and evolve to this new reality in order to prepare graduates who can develop and manage marketing strategies that address the nuances of the online world.

You may also be interested in:

Give Yourself a Social Media Makeover as a B-School Applicant

Social Media Influences Curricula, Affects Applicants




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