The Wharton School of the University of Pennsylvania recently announced to the press that it has partnered with Omnicom Group Inc. in support of the Wharton Interactive Media Initiative (WIMI) and its efforts to derive value from the data sources arising from new media marketing.
“Our agencies are at the forefront of the use of digital media, and our clients value the accountability, measurable results and data derived from digital marketing. By bringing together the leading talent from academic and the marketing services industry, WIMI looks to further accelerate the development of innovative digital marketing applications and expand the pool of digitally literate talent for the industry,” says Omnicom Group EVP and Chief Financial Officer Randall Weisenburger, who obtained his MBA from Wharton in 1987 and currently serves on the School’s Board of Overseers.
Professor Eric Bradlow, co-director of the Wharton Interactive Media Initiative, says “The interface between academia and practice lies at the heart of the mission of the Wharton School. Omnicom’s contribution to WIMI supports this interaction as we are now able to work with industry to integrate the skill sets they need into our courses, provide job opportunities for our students through unique partnerships, engage our network of WIMI academic scholars in projects with which companies need our assistance, and more generally enable the creation and dissemination of knowledge ”” all with the hope of raising interactive ‘literacy.'”
“We are proud to be associated with a truly global firm like Omnicom and look forward to using their pioneering work in the digital field as a basis for case studies ”” which will be useful to academics and the general public alike,” added Thomas S. Robertson, dean of the Wharton School.
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