USC Marshall’s New Media Management Certificate

USC’s Marshall School of Business announced Monday that it will offer a new professional certificate program”“ “Certificate of New Media Management” ”“ for participants of its New Media Management programs.

The series of three in-depth online courses–Digital Media and Technology Management, Media and Entertainment Leadership, Branding and Integrated Marketing–is jointly offered by USC Marshall and Really Useful Information (RUI).

Some hallmarks of the approach:

  • USC/RUI courses are offered exclusively online, allowing busy execs to attend courses at their convenience at any time anywhere.
  • USC/RUI courses are taught by leading University professors partnered with working industry subject matter experts, bringing the best possible synthesis of established “best practices” with first-hand industry experience.
  • USC/RUI creates a safe learning environment where executives can feel free to discuss their issues and collaborate with teachers and fellow students to solve problems.
  • USC/RUI courses provide information and connections that allow students to immediately begin implementing their knowledge in the workplace.

The full series will give media and entertainment executives comprehensive education that helps them more effectively leverage new media technologies to build or enhance the profitability of their businesses.


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