Tag Archives: ADPLAN

Kellogg Ranks Winners, Losers in 2018 Super Bowl Ad Review

Sure, the Eagles’s first-ever Super Bowl win is a big deal, but according to a team of 50-odd MBA students at the Kellogg School of Management, Amazon was a big winner in strategic ad rankings …

Posted in School News | Tagged , , , ,

Who Scored Big in Kellogg’s Super Bowl Ad Review?

Half of U.S. homes with televisions tuned in for Super Bowl 50 on Sunday, so it’s no wonder advertisers willingly pay millions per minute to grab those viewers’ attention. Two marketing professors at Northwestern University’s …

Posted in General, School News | Tagged , , , ,

Kellogg’s Super Bowl Ad Review Wrap Up

While the rest of America was riveted by Beyoncé’s half-time performance and the power outage at the New Orlean’s Super Dome, a group of almost 60 MBA students from Northwestern University’s Kellogg School of Management …

Posted in General, School News | Tagged , , , , ,