Targeted Strategies for Female MBA Applicants

targeted strategies for female MBA applicantsToday is International Women’s Day—a perfect opportunity to discuss targeted strategies for female MBA applicants. As an MBA, entrepreneur, and businessperson, Stacy Blackman knows that women can more than handle business school and the application process just as well or better than anyone. Stereotypes do persist, however. In reality, women pursuing graduate management education are still largely an underrepresented demographic on campus.

Enrollment Outlook in 2022

Thankfully, the outlook has improved over the past decade. Women now make up 46% of Harvard Business School’s Class of 2023. They also represent a record-breaking 52% of the incoming class at the University of Pennsylvania’s Wharton School. Meanwhile, Stanford Graduate School of Business reported female enrollment at 44% for the Class of 2023.

Business schools have really ramped up their efforts to recruit and groom future women leaders. If you’re a woman planning on pursuing an MBA, make sure to take advantage of every available opportunity. A great place to start is at a workshop event for women hosted by the program you’re considering.

While you’ll also want to attend general information sessions, these diversity events can help shape your school selection process. You’ll meet and network with other prospective students, current students, alumni, and faculty. You can also ask questions about the specific opportunities for woman in the MBA program.

Self-Confidence is Key

When putting their application together, female candidates have to make sure that they exude confidence. The admissions committee shouldn’t doubt whether the applicant will raise her hand and contribute to the classroom discussions that form a crucial part of the MBA learning experience. Essays, interviews, and recommendation letters should indicate a high comfort level with speaking out, defending points of view, and collaborating with all types of people.

Another area of potential weakness, particularly for women who majored in the liberal arts for undergrad, is demonstrating strong quantitative skills. The admissions committee wants to make sure you can handle the MBA course load. A solid GMAT score, supplemented by additional finance, calculus, or statistics classes taken at the local community college, will go a long way toward proving you have the bona fides to succeed.

Try not to become intimidated by all of the amazing things your fellow applicants have accomplished and second-guess the value of your own strengths and experiences. Focus instead on what makes you unique, and how you plan on contributing to the MBA community once admitted.

During the MBA interview, female candidates frequently begin their answers with a disclaimer that reveals their insecurities and detracts from any positive information that follows. Don’t downplay achievements for fear of coming across as bragging. There’s a difference between boasting and conveying your skills and accomplishments with pride. Confidence without attitude is what you’re aiming for.

Don’t let the expense scare you off.

Finally, women shouldn’t let the financial expense of business school be a barrier to pursuing an MBA degree. Look into all of the resources—loans, scholarships, employee sponsorships, fellowships, work-study options—that can offset the high cost of an MBA.

Take a long view of the return on investment your target schools provide. Many candidates find they can pay off their student debt within five years of graduating. With the right financial aid package, it’s possible to attend almost any business school.

Despite some barriers, real or perceived, women considering business school should know the MBA degree truly is the one of the best ways to transform their career by giving them the skills and knowledge necessary to be successful.

Image credit: WOCinTech Chat (CC BY 2.0)

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