B-Schooled Podcast Episode #302: Paul Altman on 25 Years of Consumer M&A and Building Brands That Last

B-Schooled

On the newest B-Schooled episode, Stacy Blackman sits down with Paul Altman, Partner and Managing Director at The Sage Group, for a Paths Less Traveled conversation that flips the usual script. Most episodes in this series celebrate reinvention. Paul’s story is about the opposite. Here’s what going deep, staying put, and building rare expertise in a single vertical over 25 years looks like.

Paul joined Sage at its founding in 2000, leaving a secure seat at a big Wall Street bank to bet on a five-person startup. Since then, he’s advised the founders of lifestyle and consumer brands you’ve almost certainly heard of and guided many of them through the category’s most talked-about deals. Along the way, he watched the entire consumer landscape get rebuilt, from department-store discovery and glossy magazine placements to Instagram, DTC, TikTok Shop, and now AI.

Stacy Blackman interviews Paul Altman of The Sage Group on the B-Schooled podcast

Stacy and Paul trace his winding route: a joint JD/MBA at Michigan, then a stint in ’90s investment banking. At one point he quit without a job lined up, right before one of the market’s worst drops. They dig into why he leaned into consumer when others were backing away. They also cover how the best founders break through today, and what his MBA still gives him decades later. He also shares where he thinks AI is about to reshape how brands reach customers and how deals get done.

It’s a candid, funny look at building a career with staying power. It’s also a reminder that the real payoff of an MBA shows up long after that first job.

Listen to B-Schooled episode #302 here, or on your favorite podcast app.

B-Schooled is available on most major podcast apps, including:
Apple Podcasts
Spotify
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Prefer to read? View the transcript here.

Please be sure to subscribe to B-Schooled so that you don’t miss a thing. If there’s something you’d like us to cover in a future episode, please email podcast@stacyblackman.com. We’d love to hear from you.


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